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Jan 19
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H-D1 Marketplace now accepting Private-party listings

By General Posts

Private Parties Join Dealers on the Go-To Online Marketplace for Used H-D Bikes

MILWAUKEE (January 18, 2023) – H-D1™ Marketplace, the largest online marketplace for pre-owned Harley-Davidson listings, is taking the exciting step to connect a wider range of riders to their next bikes by accepting private-party listings of pre-owned Harley-Davidson motorcycles. This will be the first time that individual customers will be able to list their motorcycle for sale on H-D1™ Marketplace. All motorcycles listed for sale may be viewed by the thousands of customers visiting the H-D1™ Marketplace website. Customers who are interested in purchasing a bike from the H-D1™ Marketplace can either contact the private party seller or the dealer directly through the site. Rider-to-Rider financing options are available to customers purchasing from a private party, in addition to in-dealership financing.

“H-D1 Marketplace has redefined online marketplace for pre-owned Harley-Davidson motorcycles,” said Jochen Zeitz, Chairman, CEO and President, Harley-Davidson. “This new private-party feature will bring together even more buyers and sellers of Harley bikes. This is our next step in building the ultimate online home for the sale and purchase of pre-owned Harley-Davidson motorcycles.”

Private-party listings on H-D1™ Marketplace will be limited to Harley-Davidson models located in the United States. Each listing will include photos and details about the motorcycle. All bikes will also be validated by VIN and go through a review-and-approval process before the listing is launched.

About H-D1™ Marketplace

H-D1™ Marketplace was created in July 2021 to provide consumers with the most-comprehensive opportunity to search, experience, sell, customize and purchase used H-D® motorcycles from the inventories of participating authorized Harley-Davidson dealers. Today H-D1™ Marketplace offers the largest selection of dealer pre-owned H-D® motorcycles in the United States, with more than 34,000 listings by 540 participating U.S. Harley-Davidson® Dealers.

Currently focused on the USA, H-D1™ Marketplace showcases the entire selection of pre-owned Harley-Davidson motorcycles from participating dealers, and now also those offered by private parties. H-D1™ Marketplace is the only place to easily search for H-D Certified™ motorcycles, the ultimate in pre-owned Harley-Davidson® motorcycles. Through the “Sell My Bike” feature, customers are able to sell their motorcycles directly into the Harley-Davidson® dealer network. Supported by Harley-Davidson Financial Services, H-D1™ Marketplace customers have access to innovative, industry-leading financing solutions, to make purchasing even easier. For complete details on making a private-party listing, go to H-D1™ Marketplace.

Go to H-D.com to learn more about the complete line of 2023 Harley-Davidson Grand American Touring, Sport, Adventure Touring, Cruiser and Trike motorcycles, Harley-Davidson Certified™ pre-owned motorcycles, Harley-Davidson Genuine Motor Parts & Accessories, Harley-Davidson MotorClothes and gear, and Harley-Davidson Financial Services.

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Sep 02
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Bonhams digital auction platform Expands into Europe

By General Posts

from https://www.bonhams.com/press_release/32734/

The Market by Bonhams digital auction platform is set to launch across Europe in September, marking the latest expansion for one of the leading and fastest-growing online marketplaces for classic and collectible car and motorcycle auctions.

The Market by Bonhams EU launches for bids on Wednesday 8 September 2021, with the first sales closing on Wednesday 15 September 2021. It marks the latest development in Bonhams Motoring’s ‘always on’ motoring strategy which has a growing focus on daily online auctions.

Since its conception in 2016, The Market has become one of the most successful market offerings, combining traditional auction practices on an innovative, exciting digital platform. Delivering industry-leading expertise across the platform’s premier digital offering, The Market has a proven track record for delivering results, service and quality.

By expanding the platform internationally, The Market is meeting growing appetite and demand from buyers and sellers across Europe to reach a wider, more global audience.

Launching The Market by Bonhams internationally marks a natural progression following the success of the platform in the UK. In 2020, The Market sold £10.6m of hammer value over 640 auctions, while in this current year in the UK, it is working successfully towards a hammer value of £20m. The Market has also had a sale rate of more than 90% for the last four years.

In July 2021 the platform sold an ultra-rare metallic blue 1989 Ferrari F40, which had become a worldwide social media star, for a record-breaking £1,000,500, the first seven-figure result for an online platform in the UK and Europe.

Users worldwide will be able to benefit from using the same platform that has been successfully deployed in the UK, with the added enhancement of the platform being translated in to multiple languages.

All of the established benefits of The Market by Bonhams will be available as part of the launch. Buyers will ‘pay what they bid’ when using the platform, meaning there is no buyers’ commission. The Sellers’ Commission remains at 5% (+VAT). This is the lowest in the industry and means that vendors receive 94% of the vehicle’s sale price. The cars and their customers will be looked after by the same team that has been delivering 5-star TrustPilot service for the past five years.

Maarten ten Holder, Managing Director of Bonhams Motoring, said: “The Market by Bonhams’ success lies in its technology, transparency and client service. It is a natural progression for our Bonhams Motoring business to expand into Europe and provide this premier service to a wider audience. Our EU expansion marks a key milestone for our ‘always on’ approach.

“Prospective clients want to have choices when working with auctioneers and we are now able to provide these options, from live sales to online timed auctions and daily online sales via The Market. There is clearly an appetite from buyers and sellers for this service and the launch marks the next step in our motoring strategy.”

Tristan Judge, Director at The Market by Bonhams, said: “It has always been our ambition to reach a wider, more global audience, and launching The Market across Europe delivers that objective. We have a proven track record for delivering results, service and quality and we look forward to continuing this internationally.

“The platform has proved a resounding success since it was launched five years ago, and now the service is backed by Bonhams’ heritage and history, leveraging their established market position across Europe.”

“We have always had great interest from European buyers and sellers on The Market UK. Our left-hand drive cars were already popular with our European customers, so it is natural for us to expand fully across Europe.”