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Harley’s electric motorcycle division to go public via $1.7 billion SPAC deal

from https://www.cnbc.com/ Key Points : Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday. The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades. Harley-Davidson will retain a 74% stake in the company, which is expected to list on the New York Stock Exchange under the symbol “LVW.” Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday, as the 118-year old brand bets on younger customers to boost volumes. The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades. A broader awareness about climate change is also paving the way for automakers to lean towards greener vehicles. Valuations have gained as money managers are also increasingly factoring in ESG policies in their investments. Harley is the latest to cash in on an uptick in valuations of electric-vehicle makers. Last month, Amazon-backed EV maker Rivian shot past $100 billion in valuation in its market debut, surpassing Ford and General Motors. “If anything this underlines what we’ve been saying for a long time. Detroit, wake up! The train has left the station! EVs are inevitable,” Roth Capital analyst Craig Irwin said. “Many traditional OEMs (Original equipment manufacturers) with emerging EV businesses can obviously do similar spinoff transactions,” Irwin added. Harley’s shares rose 11.3% in premarket trading, while those of AEA-Bridges were up 3.4%. Jochen Zeitz, Harley’s chief executive, will be the chairman of LiveWire for up

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MRF MOTM 2019 TIME IS RUNNING OUT!!!

With just over a week to the pre-registration cut-off, time is running short to save money registering for The 35th Annual Meeting of the Minds Conference!!!  As the MRF makes final preparations to Honor the Past with the induction of Legacy Members into the MRF Hall of Fame and gear up to Protect the Future with two days of information filled workshops and presentations, you still have time to register for this premier event and secure your hotel room. Up to the minute legislative updates, topical workshops to assist you in building your SMRO, plus several hundred new and old friends you’ll be glad to see!  Workshop & presentations including… NHTSA – Protecting our Future from their Past Shared Goals & Working Together – SMROs & Motorcycle Clubs Membership Promotion, Retention, Growth & Volunteers Old Media – New Media … – Dealing with print, electronic & social media successfully And there’s more… Those listed workshops represent one-third of the time allocated for workshops.  We’ve got eight more and only two days to deliver.  However, those two days will be so jammed packed by the end of the Conference you’ll wonder where the time went and be asking for more. The 35th Annual Meeting of the Minds Conference is coming together as well as any smooth-running machine.  We don’t want you to miss it as we Honor the Past, Protect the Future and live up to meeting and exceeding the expectations of motorcyclists’ rights advocates from across the country. You have until August 23rd to take advantage of the MOTM pre-registration price of $80.00 for MRF members or $90.00 for non-MRF members. Use this link to register:  Meeting of the Minds 2019 After August 23rd, the event registration fee goes to $90.00 for members and $100.00 for non-members.  And you’re not

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