OEMs

At Largest Market: Two-wheeler sales crash to 10-year-low in FY22

Two-wheeler sales crash to 10-year-low in FY22; motorcycles fall below 9 mn India is the largest manufacturer of two-wheelers and also the largest market for it. (China being second) One of the primary reasons for this downfall is the spiraling cost of fuel prices. by John from https://www.newswwc.com/ New Delhi: Rural distress impacted the Indian two-wheeler segment, one of the largest in the world, in a big way that their sales in 2021-22 fell sharply, for the first time in ten years, to 13,466,000 units, as per the latest data from the Society of Indian Automobile Manufacturers (SIAM). It was in 2011-2012 that the two-wheeler sales were close to this number at 13,409,00. ( India’s Financial Year is calculated as from 01-April-2021 to 31-March-2022 ) Throughout the year, demand for motorcycles and scooters was impacted by rural distress and higher ownership cost amidst soaring fuel prices. Sales of two-wheelers, particularly motorcycles failed to gather momentum even during the festive months, leaving the companies burdened with a pile of unsold stocks. As a result, the overall sales of motorcycles fell below the 9-lakh mark for the first time since 2016-2017, SIAM report said. One of the primary reasons for this downfall is the spiraling cost of fuel prices. Barring two months, petrol prices escalated in almost all months of FY22, sometimes even thrice a month that severely impacted the demand of entry-level motorcycles which is the primary choice of the budget-conscious low-income consumers. New motorcycle sales are directly correlated with fuel prices, as 62% of the country’s fuel sales are consumed by the two-wheeler segment. According to market experts, spike in auto fuel prices has triggered the rate of deferment majorly among the consumers of below 125cc two-wheelers that hold about 80% of the total market. Besides, shortage of semiconductors and […]

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Harley’s electric motorcycle division to go public via $1.7 billion SPAC deal

from https://www.cnbc.com/ Key Points : Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday. The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades. Harley-Davidson will retain a 74% stake in the company, which is expected to list on the New York Stock Exchange under the symbol “LVW.” Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday, as the 118-year old brand bets on younger customers to boost volumes. The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades. A broader awareness about climate change is also paving the way for automakers to lean towards greener vehicles. Valuations have gained as money managers are also increasingly factoring in ESG policies in their investments. Harley is the latest to cash in on an uptick in valuations of electric-vehicle makers. Last month, Amazon-backed EV maker Rivian shot past $100 billion in valuation in its market debut, surpassing Ford and General Motors. “If anything this underlines what we’ve been saying for a long time. Detroit, wake up! The train has left the station! EVs are inevitable,” Roth Capital analyst Craig Irwin said. “Many traditional OEMs (Original equipment manufacturers) with emerging EV businesses can obviously do similar spinoff transactions,” Irwin added. Harley’s shares rose 11.3% in premarket trading, while those of AEA-Bridges were up 3.4%. Jochen Zeitz, Harley’s chief executive, will be the chairman of LiveWire for up

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