millions

Buell Super Cruiser Pre-Orders at over $100 Million

Combining the performance of a sports bike with the laid back nature of a cruiser Buell is grabbing attention with its Super Cruiser. It is a motorcycle model designed in collaboration with legendary motorcycle designer Roland Sands. Buell started taking pre-orders soon after they first unveiled the bike in February 2023. Not only has it received a tremendous demand but they got an “unprecedented support” for this new model. Six months after opening pre-orders for the Super Cruiser, Buell already amassed a whopping $120 million in pre-orders. This goes to show that neither motorcycling nor interest in the brand has waned over the years. Harley-Davidson must be restless, having sold this wonderful brand, trying to diminish its value.   According to Bill Melvin, the CEO of Buell, the demand for the new model marks a first for American V-Twins, “Americans love style, muscle, and performance. The Super Cruiser breaks the mold for all three, and the response shows that Buell simply nailed it. This is utterly unheard of for an American V-Twin.” Once the bike enters production in 2025, it’s anticipated to carry a retail price in the $20,000 to $30,000 range. About the specs– running on a 1,190cc, liquid-cooled, fuel-injected V-twin engine with a maximum power output of 175 horsepower and 101 pound-feet of torque — it rides on 17-inch wheels with fully adjustable suspension, and even adjustable handlebars and footpegs for any rider to tailor the ergonomics exactly to their liking. With a dry-weight of 450 pounds, it is surprisingly light for its power class, as an American V-twin. In a press release by the company, Bill Melvin highlighted the huge potential Buell holds in the market, “Now, the overwhelming demand for the Super Cruiser puts Buell on a trajectory for significant long-term growth. This ramp-up will be […]

Buell Super Cruiser Pre-Orders at over $100 Million Read More »

U.S. judge approves revised EPA Harley-Davidson emissions settlement

by David Shepardson from https://www.reuters.com WASHINGTON (Reuters) – A U.S. judge late on Monday approved a revised settlement with Harley-Davidson Inc over excess emissions that dropped a requirement that it spend $3 million to reduce air pollution. In August 2016, the Milwaukee-based motorcycle manufacturer agreed to pay a $12 million civil fine and stop selling illegal after-market devices that caused its vehicles to emit too much pollution. It also agreed to spend about $3 million to retrofit or replace wood-burning appliances with cleaner stoves to offset excess emissions. The Justice Department in July 2017 cited a new policy by then-U.S. Attorney General Jeff Sessions and an ongoing review of the penalty by a government auditor in proposing to drop the $3 million mitigation project. More than four years after the settlement was announced, U.S. District Judge Emmet Sullivan approved the settlement over the objections of environmental groups and a group of 10 states, including New York, Illinois, Maryland, Vermont, Washington and Massachusetts. While the earlier agreement “containing the mitigation project might have been the ‘best’ resolution of Harley-Davidson’s alleged violations, the court cannot say that the decree lodged before the Court is not within ‘the reaches of the public interest,’” Sullivan wrote in approving the consent decree. Harley-Davidson and the EPA did not immediately comment Tuesday. The settlement resolved allegations that Harley sold about 340,000 “super tuners” enabling motorcycles since 2008 to pollute the air at levels greater than what the company certified. Harley-Davidson did not admit liability and has said it disagreed with the government, arguing that the tuners were designed and sold to be used in “competition only.” Even though the settlement had not yet taken effect, Harley-Davidson has said that since August 2016, it sold only tuners certified by the California Air Resources Board and halted sale

U.S. judge approves revised EPA Harley-Davidson emissions settlement Read More »

Scroll to Top