Mahindra

Classic Legends to get USD 105m investment

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Mahindra and Mahindra, along with others to invest USD 105 mn in Classic Legends The bestselling ‘Scorpio’ car manufacturer will invest USD 105 million along with existing shareholders and new investors, Mahindra said in an exchange filing.This will be over the course of next two to three years. Mahindra owns 60% of Classic Legends, which manufactures two-wheelers such as Jawa, Yezdi, and BSA. This is while investments in premium motorcycle segment in India is heating up with Harley-Davidson and Triumph partnering domestic companies, Hero MotoCorp and Bajaj respectively. Classic Legends has so far not made any inroads into this segment that is still largely dominated by Eicher’s Royal Enfield motorcycles. * * * * Invest in freedom, check out the membership options for Bandit’s Bikernet; click to know more.

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BSA Motorcycles Unveils Their First New Motorcycle

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from https://www.rushlane.com/ by Pearl Daniels BSA Motorcycles has showcased their new motorcycle under the leadership of Mahindra owned Classic Legends A few days ago, BSA Motorcycles had officially announced their return via social media. The same was also retweeted by Anand Mahindra, helping stir up enthusiasm among BSA fans across the world. Now, their first motorcycle has been officially unveiled. Birmingham Small Arms or BSA has officially mark its revival, with the unveiling of their first new gen motorcycle under the ownership of Classic Legends. The new BSA motorcycle was showcased at an exclusive event in Birmingham UK. Images are credit to BSA Motorcycles Facebook page. BSA Goldstar 650 This new BSA motorcycle is likely to be called as Goldstar 650. It will be on public display at the upcoming Motorcycle Live show in Birmingham, UK being held from 4th-12th December 2021. BSA Goldstar 650 is likely to be powered by a single cylinder 650cc engine and will rival the likes of Royal Enfield 650 Twins in the UK and other markets hopefully. It may be recalled that BSA Motorcycles became defunct in 1970s but with Classic Legends, a Mahindra subsidiary, in-charge of the BSA project since 2016, the brand gets revived with more focus on international markets. Classic Legends acquired BSA for approximately Rs. 28 crores. With this announcement made, Classic Legends has lost no time in readying their new motorcycle. Test bikes have been spied on test in Pune, India. These bikes could also be produced in India at the company’s plant in Pithampur with exports to commence from early next year. BSA Goldstar 650 – More details Classic Legends has set up a technical and design center in Banbury, Oxfordshire followed by assembly of new motorcycles at the BSA facility in Midlands. This new BSA motorcycle will

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BSA Motorcycles Global Debut Date Announced

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from https://www.rushlane.com by Satya Singh BSA motorcycles will first be launched in the UK for a reason – as the brand has sizeable fan following in the country Looking to replicate the level of success achieved with Jawa motorcycles in India, Mahindra-owned Classic Legends will soon introduce BSA brand in UK. The formal unveil event is scheduled to take place at the Motorcycle Live Show in Birmingham, UK. Classic Legends will be revisiting BSA’s origins to establish a better connect with the brand’s glorious past and its ambitious resurrection in 21st century. It will be interesting to see how enthusiasts in UK, Europe and other global markets respond to the return of the legendary motorcycle brand. BSA motorcycle details BSA has plans to manufacture both petrol-powered and electric motorcycles. The first BSA motorcycle could be petrol-powered, equipped with a 650cc motor. Among the rivals will be Royal Enfield 650 twins that have emerged as popular options in several global markets. BSA motorcycles will be manufactured at the company’s facility in Midlands. The company will also setup a technical and design centre in Banbury, Oxfordshire. BSA electric range could be introduced next year. Classic Legends has received a grant of £4.6 million (~ INR 46 crore) from UK government for setting up an R&D centre. This facility will focus exclusively on developing electric motorcycles. It’s imperative for BSA to focus on electric segment, as many European countries are aggressively targeting a complete shift to electric ecosystem. Speculations To ensure it retains its old-world charm, BSA motorcycle will focus on retro styling. It is expected to have features like round headlamp, tear-drop shaped fuel tank, flat and wide handlebar and broad front and rear fenders. Some variants could be equipped with spoke wheels for enhanced retro experience. L Liberal use of chrome

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BSA to be reborn as electric motorcycle

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by Jasper Jolly from https://www.theguardian.com Revived company plans to start assembling motorbikes in UK as soon as next year. An Indian billionaire hopes to “resurrect the British motorbike industry” with a plan to build electric motorcycles in the UK under the venerable BSA brand. Anand Mahindra, the chairman of the Mahindra Group conglomerate, is the main backer of a plan to restart production by the BSA Company, assembling motorbikes in the Midlands as soon as the middle of 2021. The revived BSA Company will shortly begin building a research facility in Banbury to develop electric motorbike technology, before launching motorbikes with internal combustion engines closely followed by an electric battery model by the end of 2021. BSA, which stood for Birmingham Small Arms, was originally founded in 1861 to manufacture guns at Small Heath, a setting for the hit BBC drama Peaky Blinders. Its metalworking factories were later turned to bicycles and then motorcycles. By the 1950s, it was the world’s largest motorcycle maker, but it went bankrupt and ceased production in the 1970s. Anand Mahindra, who is worth $1.7bn (£1.3bn) according to Forbes magazine, said he had chosen to invest in the UK because of its history of motorcycle production. The company also received support from the UK government, which awarded the BSA Company a £4.6m grant to develop electric bikes, in the hope of creating at least 255 jobs. “The UK was the leader in bikes right from the start,” Mahindra told the Guardian. “That provenance is something that we really want to retain.” Mahindra Group is the world’s largest manufacturer of tractors and the 20th largest carmaker by sales. It owns the Reva electric car brand that produced the G-Wiz city car, and it is also the world’s biggest producer of three-wheeled electric rickshaws. Mahindra also has

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Harley Courts Mahindra, Bajaj, and Hero For Indian Partnership

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by Dustin Wheelen from https://www.rideapart.com Harley-Davidson has been trying to find its way in a rapidly modernizing world for years now. In the saga’s latest installment, the Milwaukee-based brand ditched Matt Levatich and installed Jochen Zeits as the new President and CEO, changes have been swift and steady. From potentially nixing the Bronx to creating a Chief Digital Officer role, the new regime is implementing its Rewire plan without batting an eye. With the company projecting jobs cuts in 2020 and speculation that the Street lineup will bite the dust, many Indian outlet are reporting that Harley’s Bawal factory could soon shut down. As the MoCo shifts its Asia Pacific operations to Thailand, talks with Mahinda & Mahinda, Hero Motocorp, and Bajaj are only fueling more rumors about the American brand’s future in the country. Similar to KTM’s partnership with Bajaj or BMW’s TVS deal, the Bar and Shield could be seeking an affiliate to manufacture midsize motorcycles for the Indian market. Harley’s courters also include auto industry heavyweight Mahindra & Mahindra. As the owners of Classic Legends, the brand behind the Jawa revival and current BSA name-holders, the subsidiary could match the Motor Company’s retro aesthetic and satisfy its need for a global supply chain. We should note that spokespeople from all brands involved are refusing to comment on the potential partnerships at this moment, but the talks certainly align with Zeits’ cost-cutting efforts. While the brand plans to focus on high-potential segments and markets, a presence in India is key for global success. Harley seems to be moving forward with its China-exclusive model 338R, and a similar tactic could benefit the MoCo in India. We may be reading the tea leaves at this moment in time, but with cruiser sales continuing to dwindle in the U.S., Harley’s global

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Mahindra buys 100 percent stake in Peugeot Motorcycles

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by Nabanita Singha Roy from https://www.rushlane.com The brand will launch 7 products in the next two years. Mahindra Two Wheelers acquired 51% equity stake in Peugeot Motorcycles in 2015 in a bid to establish its presence in the European scooter market. In addition to investing 13 million pounds (Rs 109 crores) in purchasing the shares owned by the French automaker Groupe PSA, the Indian conglomerate invested a further 15 million pounds to empower Peugeot’s product development. Mahindra Two Wheelers Europe has announced that it will acquire complete ownership of PMTC for an undisclosed amount. Since the initial investment, Peugeot Motorcycles has been showing positive momentum. The brand’s Kisbee 50 cc moped emerged as the best selling model in its segment in Europe while the flagship Metropolis three-wheeled scooter is enjoying increasing demand in both its home market and in China. The newly launched Peugeot Urban GT maxi-scooter is also doing well in its target markets. By acquiring 100% stake in the French scooter brand, Mahindra is hoping to drive further growth in Europe and select Asian markets. The company has also announced that Peugeot will introduce seven new products by 2021. As a part of license arrangement with PMTC’s erstwhile parent company, Mahindra will continue to use the Peugeot branding on scooters. The Peugeot design team will continue to be involved in designing of the two wheelers. With European countries looking at ways to decongest the city centers, more and more urban commuters are expected to switch to two wheelers. Fresh investment in Peugeot Motorcycles at this point of time is expected to help the brand increase its market share in Europe and expand into new markets. Having complete control on the operations would help Mahindra Two Wheelers take strategic decisions without any opposition. For example, the company could decide

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Jawa and Jawa Forty Two deliveries to begin fourth week of March

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Classic Legends reintroduced Jawa Motorcycles in India on November 15, 2018, with three new models — Jawa, Jawa Forty Two and Jawa Perak. Both Jawa and Jawa Forty Two get the same 293 cc, liquid cooled, single cylinder, DOHC engine. The two models have been designed and developed from scratch. Jawa Perak is powered by a 334 cc, liquid cooled, single cylinder, DOHC engine. Jawa Motorcycles will begin the deliveries of its two new models — Jawa and Jawa Forty Two — from the fourth week of March. While Jawa is priced at Rs 1.64 lakh (ex-showroom, Delhi), Jawa Forty Two is available for Rs 1.55 lakh (ex-showroom, Delhi). Mahindra & Mahindra’s subsidiary Classic Legends reintroduced Jawa Motorcycles in India on November 15, 2018, with three new models — Jawa, Jawa Forty Two and Jawa Perak. The online bookings for Jawa and Jawa Forty Two had commenced on the same day and closed on the midnight of December 25, 2018. With regard to Jawa Perak, which is priced at Rs 1.89 lakh (ex-showroom, Delhi), it was announced that the bookings will open at a subsequent date. Now, Classic Legends’ co-founder Anupam Thareja has said that the deliveries for Jawa and Jawa Forty Two across the country will start from fourth week of March as per the booking queue. By third week of the month, there will also be 100 Jawa Motorcycles showrooms in the country. The moment of truth is here for #JawaMotorcycles. We were audacious and planned a 100 showrooms nationwide before starting delivery – that’s being done in record time by March 3rd week. Fourth week onwards, we will start delivery across the country as per the booking queue! – Anupam Thareja (@reach_anupam) March 12, 2019 Both Jawa and Jawa Forty Two get the same 293 cc, liquid

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