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Lon Nordbye Joins Electrify Expo

Lon Nordbye Joins Electrify Expo as Business Development and Sponsorship Executive (Sioux Falls, SD December 9, 2021) Lon Nordbye has joined Electrify Expo, North America’s largest Electric Vehicle Festival to lead Business Development and Sponsorship efforts. A recent recipient of ‘Expo of The Year’ honors at the 2021 IMPACT Conference, Electrify Expo is focused on scaling the experiential platform, and this appointment highlights the commitment to achieve that. Nordbye brings two decades of leadership experience in business development and integrated marketing to the Electrify Expo executive team. Lon Nordbye most recently served as VP of Strategy & Commercial Development at the Sturgis Buffalo Chip where he played a significant role in developing some of the rally’s most successful promotions, events, and brand partnerships. “Our team is excited for Lon to join the company and know he will make immediate contributions that will benefit our partners and fans,” said BJ Birtwell, Founder and Executive Producer of Electrify Expo. In his new role with Electrify Expo, Nordbye will lead development of Electrify’s e-motorcycle, e-bike, e-scooter, e-skate, and e-surf lifestyle categories. He will also oversee larger scale activations with national, non-endemic brands looking to reach the e-mobility consumer. “BJ, Jeff and their dynamic team have not only pioneered how consumers engage and interact with e-mobility, they’re pushing the industry, culture and lifestyle of electric mobility forward,” said Nordbye. “I couldn’t be more excited to join an enterprising team and get immersed into the day-to-day work to achieve the high expectations we have for Electrify as well as ourselves.” Electrify Expo is a weekend festival that takes place multiple times per year featuring the world’s leading brands in e-mobility. Consumers get the opportunity to demo and drive the best electric vehicles the industry has to offer as well as engage with interactive brand displays, enjoy live music and […]

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MRF Update: Fatality Analysis Reporting System (FARS)

Earlier this month, the U.S. Department of Transportation released an interactive website with data from the Fatality Analysis Reporting System (FARS). FARS, which became operational in 1975, containing data on a census of fatal traffic crashes within the 50 States, the District of Columbia, and Puerto Rico. To be included in FARS, a crash must involve a motor vehicle traveling on a traffic way customarily open to the public and must result in the death of a vehicle occupant or a nonoccupant within 30 days of the crash. Fatal crash data for motorcyclists and passengers from the years 2010 to 2019 is included on this website. Users of the website can sort the information on fatalities by a variety of categories, including: State where the crash took place Crash Characteristics Environmental Characteristics Month of Crash Time of Crash Helmet Usage Alcohol Usage Age and Sex of Victims Weather Conditions Single Vehicle v Multi Vehicle While this information can be useful in understanding when, why and where crashes are taking place, it’s important to note that this data includes not just traditional motorcycles but also mopeds, scooters, minibikes, and pocket bikes. The Motorcycle Riders Foundation believes crash avoidance is key component of rider safety. There are zero fatalities in crashes that never happen. To see the website and view the decade’s long data click here. About Motorcycle Riders Foundation The Motorcycle Riders Foundation (MRF) provides leadership at the federal level for states’ motorcyclists’ rights organizations as well as motorcycle clubs and individual riders. Visit MRF Website at: https://mrf.org/

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Own the road and rent the ride with some Harley cool

by Felicity Donohoe from https://www.pressandjournal.co.uk From https://maps.harley-davidson.com/ From https://www.harley-davidson.com/us/en/content/rent-a-bike.html If you’re looking for a road trip with a difference, then Harley Davidson may have the answer – and you don’t need to own a Hog to make it happen. Seen in iconic movies such as Easy Rider – ridden by Peter Fonda – and even Arnie in Terminator 2: Judgment Day – nothing says cool like a Harley Davidson motorcycle, and if the highway has been calling you, this might be the way to get up close and personal with the American outdoors. Motorcycling is an option to beat weekend traffic and find a different kind of freedom for your staycation – and you don’t need to fork out a fortune and own one of the bikes. In fact, you can rent one for a holiday with affordable cruising daily prices or touring per week rates, choosing from a wide range of models such as Heritage Classic bike or Ultra Limited. And taking it a step further, Harley Davidson has an online ride planner that includes top trips around the States. Simply type in your start and finish, with customisable options such as preferred stops and overnight accommodation, if needed. The interactive planner works out your route and can generate on-road and – if you’re feeling brave – off-road routes for the adventurous rider. There is 10% discounts for HOG (Harley Owners’ Group) members. Ensure you have your motorcycle licence and equipment, including helmet, when hiring. For the interactive ride planner go to maps.harley-davidson.com by clicking here. What motorcycles can I rent? A variety of new models are available at hundreds of convenient locations all around the world. Browse and enquire on-line or check your local Harley-Davidson® Authorized Rental Dealer for more information. Have a look at the current models

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