Highsider

Paaschburg & Wunderlich USA, LLC, 16315 Monterey Rd., Ste. 100 Morgan Hill, CA 95037 Contact: Holger Mohr, Holger.Mohr@pwonline.us HIGHSIDER(TM) Custom Motorcycle Components Now Available in the USA German Engineered – For whatever you ride! (Morgan Hill, CA, June 4, 2021) — Paaschburg & Wunderlich USA, LLC, the North American subsidiary of the leading European distributor, announces the launch of its premium Highsider brand for the North American market. Featuring modern styling, efficient technology, and superior quality, the initial product launch includes mirrors, headlights, turn signals, taillights, and related accessories such as handlebar weights, handlebar grips and load equalizers. High functionality, innovative design, and value for price paid are the brand’s hallmarks. Most Highsider components are TUV or EC-Approved, a certification not necessary in the U.S. but an indication of Highsider‘s rigorous testing and quality stance. Founded in 2008 by Paaschburg & Wunderlich GmbH, Highsider is Europe’s market leader for innovative lighting technology and high-quality motorcycle accessories. According to company Co-owner and CEO, Dr. Oliver Moosmayer, this expansion across the pond follows the company philosophy of “Progress Instead of Stagnation.” “We are extremely proud and happy to announce the creation of our U.S. organization and the official launch of the Highsider brand in North America. It has always been part of our plan to bring our innovative products to the U.S. market with local inventory and pricing in U.S. dollars to make it very convenient to shop for our products,” said Moosmayer. Paaschburg and Wunderlich teamed up for the strategic planning and execution of this new venture with industry executive veteran Holger Mohr, who will lead the day-to-day operations as President. “I am extremely excited to lead the efforts in bringing this distinctive brand and product line to riders in the States,” said Mohr. “Nothing gets me more fired up than […]