Global motorcycles’ leader unveils investment plan for Nigeria

by Taofik Salako from https://thenationonlineng.net World’s largest manufacturer of motorcycles and scooters, Hero MotoCorp, has unveiled a reinvigorated strategy to invest in its Nigerian business and build a dominant market presence. It hopes to use its Nigerian business to leverage other markets in the West African sub-region. The New Delhi (India)-headquartered company has also launched a new motorcycle, ‘Hunter’ that is developed specially for the Nigerian market. Head, Global Business, Hero MotoCorp, Sanjay Bhan said Nigeria was a key market for the group, central to its growth plans in the region. He said the development of a Nigeria-specific motorcycle, ‘Hunter’, was a demonstration of the commitment of the group to the country. “Going forward too, we strive to bring our globally renowned products to Nigeria. Along with our partner KewalramChanrai Group, we are confident of delighting the customers and driving the market with our world-class products and services,” Bhan said. The diversified KewalramChanrai Group is the exclusive distributor of Hero MotoCorp in Nigeria. With its extensive experience in the automotive sector spanning several decades, KewalramChanrai Group will play an integral role in Hero MotoCorp’s growth plans in Nigeria. According to the growth plan, Hero MotoCorp – along with KewalramChanrai Group – is aiming to aggressively grow its presence in Nigeria and cater to the continuous demand for great quality products at affordable prices. The new strategy underscores Hero MotoCorp’s commitment towards Nigeria and to providing customers with an appealing and comprehensive range of products across the country. Managing Director, Automotive Division, KewalramChanrai Group, Anil Sahgal, said it was gladdening to be the exclusive partner of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, in Nigeria. According to him, with the group expertise in the market and Hero MotoCorp’s global excellence, the partners will provide the best products and […]

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