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Sep 01

All-new 2022 Royal Enfield Classic 350 revealed

By General Posts

THE ALL-NEW ROYAL ENFIELD CLASSIC 350 – A LEGEND REBORN

America’s markets expected to launch the Classic 350 during the 2022 riding season.

Milwaukee, WI (Wednesday, September 1, 2021) – In its 120th year, Royal Enfield re-envisions its iconic motorcycle, the Classic, with the launch of the all-new Royal Enfield Classic 350. Completely redesigned from the ground up, the iconic Classic 350 motorcycle was launched in the Indian market today, and will be coming to American markets in the 2022 riding season.

The all-new Classic 350 adds yet another new chapter to Royal Enfield’s legacy of building authentic post-war-era British motorcycles that are loved by enthusiasts around the world. The design inspiration of the Classic range can be dated all the way back to 1948 with the groundbreaking Royal Enfield Model G2, the first to have swinging arm rear suspension on a full production motorcycle. As dependable as it was beautiful, the Model G2 served as a strong design inspiration for the hugely popular Classic 500 launched in 2008. The Classic 500 went on to help redefine the middleweight motorcycling space and was an integral part of the revival of Royal Enfield, up until the production of the dependable UCE 500 engine was stopped in 2020. Over a span of 12 years, more than 3 million Classic 500 motorcycles were produced, building an incredible legacy of its own—and now, the new Classic 350 is all set to take up the mantle and further build upon the legend.

Commenting on the launch of the all-new Royal Enfield Classic 350, Siddhartha Lal, Managing Director of Eicher Motors Ltd. said, “The Classic launched in 2008, was a modern and capable motorcycle that symbolized the timeless post-war styling from the heydays of the British motorcycle industry. Its captivating design language and simplicity coupled with dependability catapulted the Classic to global popularity, and it went on to redefine the middleweight (250-750cc) motorcycle segment.

“We’ve paid great attention to every aspect of the motorcycle, right from its stunning look, to the perfection in parts and the touchpoints, to its impeccable riding performance. The engine is super smooth, intuitively responsive and engaging, and has that gorgeous growl on acceleration. The all-new chassis lends enormous confidence while riding, with surefooted handling and agile braking. The motorcycle feels in control and well-mannered around tight corners. The motorcycle is, without a doubt, class-leading, and feels incredibly refined and enjoyable to ride.

“Throughout our history, we have been consistent in our pursuit to build timeless, beautiful motorcycles that are great fun to ride, and the new Classic 350 does just that. The all-new Classic 350 combines this quintessential, retro design with a modern and refined ride experience. We are confident that the all-new Classic 350 will once again redefine the midsize motorcycle space, globally.”

Powered by the modern 349cc air-/oil-cooled single-cylinder engine, launched recently on the Meteor 350, the all-new Classic 350 brings in a new level of comfort, smoothness, and refinement to the ride experience. Designed and developed by teams of designers and engineers based at Royal Enfield’s two state-of-the-art technology centers—in India and the UK—the Classic 350 is a product of true collaboration across continents. The all-new chassis is built for superior comfort and maneuverability—designed with improved strength, the chassis encourages more confidence at higher cornering speeds, and feels planted and stable on straight roads. The front and rear suspension has been extensively developed for more comfortable saddle time. With better ergonomics and more confident braking, the Classic feels agile and responsive, further enhancing the riding experience.

The new Classic 350 is set to arrive in North America during the 2022 riding season. Royal Enfield continues to release products dedicated to the midsize motorcycle segment, delivering more appealing and accessible options for riders of all ages and experience levels.

About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 140 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

Aug 23

Johnny Lewis with Royal Enfield at American Flat Track championship

By General Posts

Johnny Lewis Scores Top-Five At Peoria TT. The 74th Peoria TT marks a first for Royal Enfield at the legendary venue.

The 74th Peoria TT, round 11 of the 2021 American Flat Track championship, marked a first for Royal Enfield—the first time the 120-year-old brand has ever fielded a factory racing effort at the historic PMC Race Park in Peoria, Illinois. It was another show of consistency and determination from Johnny Lewis and the Moto Anatomy X team aboard the rapidly progressing Royal Enfield Twins FT race bike, as Lewis brought home another top-five finish in the Production Twins class.

Peoria marked the second TT race for the Lewis and the Twins FT, and the two seem to be finding their groove together, both on the dirt and in the air. Lewis ran well all day, placing second in the semi, giving him a front-row start for the main.

Following a few hours of rain delays, the main event got underway, and Lewis ran third in the opening laps of the race, ultimately hanging on to claim fifth on the night. The finish marked Lewis’ fifth top-five finish in the highly competitive Production Twins class, including a win at the Lima Half-Mile.

“This was our first time at the legendary Peoria TT as a team,” commented Breeann Poland, Marketing and Communications Lead – Royal Enfield Americas. “Both Johnny and Crew Chief Dave Lloyd had been there in the past so they were equipped to know what we were up against. Johnny rode solid all day to bring home a fifth. We continue to develop the program and each time out we learn more and see more progress with the program.”

Johnny Lewis and the Moto Anatomy X Royal Enfield team will be back in action at the Charlotte Motor Speedway in North Carolina for the Half Mile on October 8. They will be once again joined by the women of Royal Enfield BUILD. TRAIN. RACE. at the final stop of the 2021 American Flat Track Championship.

About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

Jul 26

Johnny Lewis at Flat Track and Build-Train-Race ladies

By General Posts

JOHNNY LEWIS TAKES HARD-FOUGHT FOURTH AT PORT ROYAL HALF-MILE

Women of Royal Enfield BUILD TRAIN RACE battle on at second BTR exhibition race

Milwaukee, WI (Monday, July 26, 2021) – On the heels of their historic win at Lima Half-Mile, Johnny Lewis and the Moto Anatomy X Royal Enfield Team were looking to start a hot streak aboard the Royal Enfield Twins FT at the inaugural Port Royal Half-Mile, round eight of the Progressive American Flat Track Championship at Port Royal Speedway in Port Royal, Pennsylvania. While the all-new venue held its share of challenges for Lewis, he and the Moto Anatomy X crew fought for every inch throughout the day, ultimately coming in fourth overall in the AFT Production Twins main event.

“Days like today remind me what a great crew we have,” said Johnny Lewis, “Today had its ups and downs but our Moto Anatomy crew never stopped working hard. It was a bit of a battle for us, but we had competitive lap times in the end; it just showed that our work throughout the day paid off. It was great to end tonight on a positive note.”

After a hard-fought battle with Dan Bromely for fourth in the main event, Lewis was able to edge him out by 0.007 seconds at the checkered flag—an incredible sight for the Port Royal fans. “Within the team, it was a success!” Lewis added.

“Johnny puts every ounce of himself into each race weekend and you could see it at Port Royal,” commented Breeann Poland, Marketing and Communications Lead – Royal Enfield Americas. “After battling some issues throughout the test and earlier in the day he was able to push through to a fourth-place finish today. We were proud to see this level of passion and dedication from the whole team.”

Port Royal Speedway was host to the second round of the Royal Enfield BUILD TRAIN RACE (BTR) Flat Track program, and the ladies of AFT thrilled the Pennsylvania crowd with some great battles. In the end, Jaycee Jones beat Jillian Deschenes to the checkers for the overall win. Lanakila MacNaughton was holding third, but made a mistake on the final lap, opening the door for Sarah Dixon to nab the final podium spot.

The Port Royal weekend got out to a great start for the ladies of AFT on Friday when they were invited to participate in the test on Friday, allowing for extra track time and eight rounds of practice. “Extremely happy we got practice Friday,” said Jaycee Jones. “If we didn’t have that day to figure out the track and make changes to the bike it could have been completely different.”

Jones was able to dial in her new Ohlins rear shocks, that she credits with making “all the difference in the world.” Jones not only captured her first win of the season, but set a scorching lap of 27.939—a time that could have potentially qualified her for the Production Twins class.

Jones and Deschenes are now battling for the BTR championship with one win apiece. Sarah Dixon, with a pair of thirds, is looking to break through for a win, while the talented field of builders and racers is also hungry for podium finishes in the 2021 championship.

“It’s been over a month since the ladies first raced in Chicago and we were eager to see them back at it again,” said Breeann Poland. “The racing between the women is definitely heating up. I am proud of each and everyone of them for pushing themselves both on and off the track. Lana missed the test on Friday and was at a disadvantage all day but when the green flagged dropped she put everything she had into it and battled for a podium spot.”

Johnny Lewis and the Moto Anatomy X Royal Enfield team will be back in action at Weedsport, New York for the Short Track doubleheader on August 13-14. They will be once again joined by the women of Royal Enfield BTR as the American Flat Track Championship makes its return to New York.

Tune in for broadcast coverage of the Port Royal Half-Mile on NBCSN on Sunday, August 15 at 10:00 p.m. ET/7:00 p.m. PT.

About Royal Enfield

The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.

The Moto Anatomy X Royal Enfield team is supported by Harris Performance, SENA, Motul, Beringer Brakes, Solid Performance, EVS, ODI, Just 1, Tucker, Saddlemen, S&S Cycle, Team Lawant, Quayle Construction and Goon Glass and Rubber.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 125 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.