electric mobility

Lon Nordbye Joins Electrify Expo

Lon Nordbye Joins Electrify Expo as Business Development and Sponsorship Executive (Sioux Falls, SD December 9, 2021) Lon Nordbye has joined Electrify Expo, North America’s largest Electric Vehicle Festival to lead Business Development and Sponsorship efforts. A recent recipient of ‘Expo of The Year’ honors at the 2021 IMPACT Conference, Electrify Expo is focused on scaling the experiential platform, and this appointment highlights the commitment to achieve that. Nordbye brings two decades of leadership experience in business development and integrated marketing to the Electrify Expo executive team. Lon Nordbye most recently served as VP of Strategy & Commercial Development at the Sturgis Buffalo Chip where he played a significant role in developing some of the rally’s most successful promotions, events, and brand partnerships. “Our team is excited for Lon to join the company and know he will make immediate contributions that will benefit our partners and fans,” said BJ Birtwell, Founder and Executive Producer of Electrify Expo. In his new role with Electrify Expo, Nordbye will lead development of Electrify’s e-motorcycle, e-bike, e-scooter, e-skate, and e-surf lifestyle categories. He will also oversee larger scale activations with national, non-endemic brands looking to reach the e-mobility consumer. “BJ, Jeff and their dynamic team have not only pioneered how consumers engage and interact with e-mobility, they’re pushing the industry, culture and lifestyle of electric mobility forward,” said Nordbye. “I couldn’t be more excited to join an enterprising team and get immersed into the day-to-day work to achieve the high expectations we have for Electrify as well as ourselves.” Electrify Expo is a weekend festival that takes place multiple times per year featuring the world’s leading brands in e-mobility. Consumers get the opportunity to demo and drive the best electric vehicles the industry has to offer as well as engage with interactive brand displays, enjoy live music and […]

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BMW Vision AMBY showcases excellence against H-D Serial 1 e-bikes

SOURCE: https://www.autoevolution.com/ SOURCE: https://www.financialexpress.com/ BMW unveils Vision AMBY electric bikes: 300+ km range, 60 km/h top speed! BMW Motorrad Vision AMBY Breaks the Norm With Striking Design and Advanced Tech Of BMW’s 2021 IAA display, a very interesting one is the BMW i Vision AMBY, a peddle electric bicycle that boasts three speed ratings – 25 km/h for cycle tracks, 45 km/h for the city and 60 km/h for multi-lane roads (although, higher speeds would require a licence as well). The i Vision AMBY also gets the rest of fancy EV features like geofencing which can be used for automatically adjusting its speed. It is one of five different concept vehicles with which the BMW Group is presenting at the IAA Mobility event. While users of the BMW i Vision AMBY have to constantly pedal in order to benefit from the assistance of the electric drive system, BMW Motorrad Vision AMBY accelerates via a throttle grip One of the five concept vehicles showcased by BMW at IAA Mobility 2021 is truly innovative – neither a bike or a motorcycle, the BMW Motorrad Vision AMBY blends the best of each category with advanced connectivity and geofencing technology. BMW unveiled two electric vehicles with two wheels under the “Adaptive Mobility” (AMBY) concept. Both of them come with three speed levels for different types of road, and require an adequate driving license, insurance license plates, and a helmet for riding at maximum speed. Compared to the BMW i Vision AMBY that requires constant pedaling, the Motorrad Vision uses the throttle grip and features footrests instead of pedals, like a motorcycle. According to BMW, while it resembles a bicycle, the new Motorrad Vision flaunts the features of a powerful motorbike, including an 830 mm-tall (32.6”) seat, a large bicycle fork, a small headlight with

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