ecosystem

Royal Enfield launches rental program

Royal Enfield today launched “Royal Enfield Rentals” program to provide Royal Enfield motorcycles to individuals by partnering with motorcycle rental operators. These rentals will include more than 40 motorcycle rental operators across 25 cities and destinations in India, thus enabling explorers and enthusiasts to rent and ride over 300 Royal Enfield motorcycles. Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield stated, “Our extended family of motorcycle rental and tour operators and mechanics have played a critical role in shaping our culture and mission of pure motorcycling. Alongside our efforts, the people of this extended ecosystem have built wider access and aspiration for our motorcycles.” This initiative will enable access for riders to rent a motorcycle anywhere in India. It will also enhance the level of support offered by the brand to all motorcycle rental operators who represent the backbone of Enfield ecosystem across tourist and rider destinations everywhere. * * * * Click & know more about Bikernet’s Free Weekly Newsletter

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Royal Enfield aims to roll out uniquely differentiated electric bikes: CEO

with inputs by PTI and https://economictimes.indiatimes.com Iconic motorcycle manufacturer Royal Enfield is investing for development of differentiated electric motorcycles in India, said CEO B Govindarajan. Interestingly, the company is also creating a supplier ecosystem around its Chennai-based plant, funded by a capital expenditure of INR 10 billion in the current fiscal year. Royal Enfield has commissioned a very capable team and has started commitment of very deep investments in terms of product development, product strategy and in the product testing and development area, he added. Further, the CEO noted that the company has made a strategic investment in electric Stark Future EV company and now teams from both companies are working well. “Currently, we have laid a robust long-term product and technology roadmap on electric vehicles and towards developing the supplier ecosystem – its our focus as of now,” Govindarajan noted. When asked about network expansion in the domestic market, Govindarajan said the company currently has about 2,100 retail outlets across India, a mix of studio stores and dealership outlets. * * * * * * * * * * * * Stay updated, stay ahead of the curve. Sign up for the Weekly Newsletter from Bikernet Blog for free.

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