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Royal Enfield aims to roll out uniquely differentiated electric bikes: CEO

By General Posts

with inputs by PTI and https://economictimes.indiatimes.com

Iconic motorcycle manufacturer Royal Enfield is investing for development of differentiated electric motorcycles in India, said CEO B Govindarajan. Interestingly, the company is also creating a supplier ecosystem around its Chennai-based plant, funded by a capital expenditure of INR 10 billion in the current fiscal year.

Royal Enfield has commissioned a very capable team and has started commitment of very deep investments in terms of product development, product strategy and in the product testing and development area, he added.

Further, the CEO noted that the company has made a strategic investment in electric Stark Future EV company and now teams from both companies are working well.

“Currently, we have laid a robust long-term product and technology roadmap on electric vehicles and towards developing the supplier ecosystem – its our focus as of now,” Govindarajan noted.

When asked about network expansion in the domestic market, Govindarajan said the company currently has about 2,100 retail outlets across India, a mix of studio stores and dealership outlets.

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