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Lon Nordbye Joins Electrify Expo

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Lon Nordbye Joins Electrify Expo as Business Development and Sponsorship Executive (Sioux Falls, SD December 9, 2021) Lon Nordbye has joined Electrify Expo, North America’s largest Electric Vehicle Festival to lead Business Development and Sponsorship efforts. A recent recipient of ‘Expo of The Year’ honors at the 2021 IMPACT Conference, Electrify Expo is focused on scaling the experiential platform, and this appointment highlights the commitment to achieve that. Nordbye brings two decades of leadership experience in business development and integrated marketing to the Electrify Expo executive team. Lon Nordbye most recently served as VP of Strategy & Commercial Development at the Sturgis Buffalo Chip where he played a significant role in developing some of the rally’s most successful promotions, events, and brand partnerships. “Our team is excited for Lon to join the company and know he will make immediate contributions that will benefit our partners and fans,” said BJ Birtwell, Founder and Executive Producer of Electrify Expo. In his new role with Electrify Expo, Nordbye will lead development of Electrify’s e-motorcycle, e-bike, e-scooter, e-skate, and e-surf lifestyle categories. He will also oversee larger scale activations with national, non-endemic brands looking to reach the e-mobility consumer. “BJ, Jeff and their dynamic team have not only pioneered how consumers engage and interact with e-mobility, they’re pushing the industry, culture and lifestyle of electric mobility forward,” said Nordbye. “I couldn’t be more excited to join an enterprising team and get immersed into the day-to-day work to achieve the high expectations we have for Electrify as well as ourselves.” Electrify Expo is a weekend festival that takes place multiple times per year featuring the world’s leading brands in e-mobility. Consumers get the opportunity to demo and drive the best electric vehicles the industry has to offer as well as engage with interactive brand displays, enjoy live music and […]

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Pirelli chosen by VR46 Riders Academy as Partner for their Motorcycle Fleet

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VR46 Riders Academy Chooses Pirelli  as Partner for their Motorcycle and E-MTB Fleet. Thanks to this collaboration with the VR46 Riders Academy, one of the most renowned schools in the world for professional racers, will equip its training fleet with Pirelli tires, from road bikes to motocross and E-MTB machines. Milan, Italy September 14, 2021 – Pirelli has been chosen by the VR46 Riders Academy as technical partner and tire supplier for several of the team’s training activities. Thanks to this collaboration, the riders of the academy will be equipped with tires of the Italian manufacturer during their trainings on road bikes, motocross and E-MTBs. The VR46 Riders Academy was founded with the aim of helping young Italian motorcyclists on their journey towards a racing career in the two-wheeled world. The staff that follows the riders of the VR46 Riders Academy are the same who support Valentino Rossi in the races so every advice and every decision is the result of years of experience. The partnership involves the use of Pirelli tires for the training activities of the VR46 Riders Academy riders: from circuit sessions with road bikes, to off-road exercises using motocross bikes and training on E-MTBs. The YZF-R1 and YZF-R6 motorcycles are used for training on circuit, which thanks to this partnership will be equipped with Pirelli DIABLO Superbike tires in the different compounds present in the range and in the same sizes used in the FIM Superbike World Championship. DIABLO Superbike is the tire used by all riders in the world championship of production-derived motorcycles and over the years it has undergone a constant improvement in performance thanks to the intense research and development carried out by Pirelli engineers. For off-road training, the VR46 Riders Academy will rely on the performance of the SCORPION MX tire family,

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New York State Assemblyman sponsoring a state DMV-approved Insurance Reduction Program

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by Bronx Times from https://www.bxtimes.com New York State Assemblyman Michael Benedetto will be sponsoring a state-approved Insurance Reduction Program on Saturday, Aug. 28, 2021, from 9 a.m.-4 p.m. As a service to his constituents, New York State Assemblyman Michael Benedetto will be sponsoring a state DMV-approved Insurance Reduction Program on Saturday, Aug. 28, from 9 a.m.-4 p.m. The course is held at Fort Schuyler House, 3077 Cross Bronx Expressway. Registration for this class begins on Monday, Aug. 16. To reserve a seat, please call Benedetto’s office at (718) 892-2235. The cost for this class is $30. This 6-hour course will refresh your driving knowledge with a review of time-tested safe driving tips. Those who complete the course will receive a reduction of approximately 10% from the base rate of automobile and motorcycle liability premiums each year for three years.

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Ride To Work Day gets encouragement from Georgia Motorcycle Safety Program

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by Georgia Department of Driver Services from https://www.northwestgeorgianews.com Monday, June 21, is the 30th International Motorcycle and Scooter Ride To Work Day. The Department of Driver Services (DDS) Georgia Motorcycle Safety Program (GMSP) encourages all motorcyclists and scooter riders to help show support and raise motorcycle safety awareness with their commute to work. “Riding a motorcycle to work is a great commute option for those who are properly licensed and capable of safely handling a motorcycle,” said DDS Commissioner Spencer R. Moore. “If you are not properly licensed, please, consider a GMSP training class to ensure you are sharing the road safely.” June marks the official start of summer, and as the weather temperature rises, so will the number of motorcycles and scooters on the road. Motorists paying attention and sharing the road with two-wheel and three-wheel riders are imperative to the safety of motorcyclists and can help lower the rate of two-vehicle motorcycle-related traffic collisions. “Motorcyclists already know how much fun it is to ride and how easy motorcycles and scooters are to maneuver in traffic and to park,” said Holly Hegyesi, GSMP program manager and avid motorcyclist. “Ride To Work Day helps call attention to the benefits of riding a motorcycle and gives us a chance to share our enthusiasm with non-riders.” Ride To Work Day is celebrated on the third Monday in June and is a call for riders from all walks of life to come together to show how motorcycles and scooters are an economical form of transportation. A motorcycle work commute can be more fuel-efficient and take up less space compared to passenger cars. Although motorcycle riding is fun and brings many riders joy, it also comes with risks that support the mission behind GMSP to improve the safety of motorcyclists on Georgia’s streets and

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