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Sep 01
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All-new 2022 Royal Enfield Classic 350 revealed

By General Posts

THE ALL-NEW ROYAL ENFIELD CLASSIC 350 – A LEGEND REBORN

America’s markets expected to launch the Classic 350 during the 2022 riding season.

Milwaukee, WI (Wednesday, September 1, 2021) – In its 120th year, Royal Enfield re-envisions its iconic motorcycle, the Classic, with the launch of the all-new Royal Enfield Classic 350. Completely redesigned from the ground up, the iconic Classic 350 motorcycle was launched in the Indian market today, and will be coming to American markets in the 2022 riding season.

The all-new Classic 350 adds yet another new chapter to Royal Enfield’s legacy of building authentic post-war-era British motorcycles that are loved by enthusiasts around the world. The design inspiration of the Classic range can be dated all the way back to 1948 with the groundbreaking Royal Enfield Model G2, the first to have swinging arm rear suspension on a full production motorcycle. As dependable as it was beautiful, the Model G2 served as a strong design inspiration for the hugely popular Classic 500 launched in 2008. The Classic 500 went on to help redefine the middleweight motorcycling space and was an integral part of the revival of Royal Enfield, up until the production of the dependable UCE 500 engine was stopped in 2020. Over a span of 12 years, more than 3 million Classic 500 motorcycles were produced, building an incredible legacy of its own—and now, the new Classic 350 is all set to take up the mantle and further build upon the legend.

Commenting on the launch of the all-new Royal Enfield Classic 350, Siddhartha Lal, Managing Director of Eicher Motors Ltd. said, “The Classic launched in 2008, was a modern and capable motorcycle that symbolized the timeless post-war styling from the heydays of the British motorcycle industry. Its captivating design language and simplicity coupled with dependability catapulted the Classic to global popularity, and it went on to redefine the middleweight (250-750cc) motorcycle segment.

“We’ve paid great attention to every aspect of the motorcycle, right from its stunning look, to the perfection in parts and the touchpoints, to its impeccable riding performance. The engine is super smooth, intuitively responsive and engaging, and has that gorgeous growl on acceleration. The all-new chassis lends enormous confidence while riding, with surefooted handling and agile braking. The motorcycle feels in control and well-mannered around tight corners. The motorcycle is, without a doubt, class-leading, and feels incredibly refined and enjoyable to ride.

“Throughout our history, we have been consistent in our pursuit to build timeless, beautiful motorcycles that are great fun to ride, and the new Classic 350 does just that. The all-new Classic 350 combines this quintessential, retro design with a modern and refined ride experience. We are confident that the all-new Classic 350 will once again redefine the midsize motorcycle space, globally.”

Powered by the modern 349cc air-/oil-cooled single-cylinder engine, launched recently on the Meteor 350, the all-new Classic 350 brings in a new level of comfort, smoothness, and refinement to the ride experience. Designed and developed by teams of designers and engineers based at Royal Enfield’s two state-of-the-art technology centers—in India and the UK—the Classic 350 is a product of true collaboration across continents. The all-new chassis is built for superior comfort and maneuverability—designed with improved strength, the chassis encourages more confidence at higher cornering speeds, and feels planted and stable on straight roads. The front and rear suspension has been extensively developed for more comfortable saddle time. With better ergonomics and more confident braking, the Classic feels agile and responsive, further enhancing the riding experience.

The new Classic 350 is set to arrive in North America during the 2022 riding season. Royal Enfield continues to release products dedicated to the midsize motorcycle segment, delivering more appealing and accessible options for riders of all ages and experience levels.

About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 140 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

Nov 13
Love0

Royal Enfield To Launch Classic Electric In 2023

By General Posts

by Arun Prakash from https://www.rushlane.com

Royal Enfield is looking to strengthen its position by expanding its portfolio both in domestic as well as overseas markets

Royal Enfield recently launched its cruiser motorcycle Meteor 350 after a long and arduous wait. The bike had been highly anticipated for almost a year now and since its launch has mostly received positive responses from different quarters. However, Royal Enfield will not be limiting itself with this launch.

The Chennai-based bikemaker is looking to expand its portfolio – both domestic and international – by introducing as many 28 new models, in the next seven years. Starting with the Meteor 350, which was recently launched, the next bike planned for launch is the new gen Classic 350 in next quarter. This is expected to be followed by new gen Bullet 350, Electra 350, Cruiser 650, Himalayan 650, Classic Electric etc.

Royal Enfield Future Plans
Speaking to PTI on Royal Enfield’s future plans, CEO Vinod K Dasari said that the company has got a product plan for the next seven years or so. He added that the brand is looking to launch a new product every quarter which means that at least 28 new bikes will be launched in the next seven years. This is to strengthen its position in the domestic as well as international markets.

Royal Enfield recently set up a new manufacturing facility in the Argentine capital of Buenos Aires which became the company’s first overseas production base outside India. The company is also looking to set up a new manufacturing facility in Thailand in the next 6-12 months followed by one in Brazil in the future.

He further goes on to add that all these new motorcycles will play in the mid-segment, i.e., 250cc-750cc displacement. Dasari did not divulge any details regarding the investment required for the upcoming models but said that the company will spend “several hundred crores on new products, new technologies like electric vehicles, digital solutions and so on”. Yes, an all electric Royal Enfield based on the Classic platform is due for launch in 2023.

Dasari further elaborates that the company has enough production capacity for the next 2-3 years and, therefore, a significant amount of its investments will be flown towards development of new technology including digital solutions, enhancements and new products including EVs; and global expansion.

Royal Enfield’s Growth Prospects This Year
When questioned about the brand’s growth prospects in the domestic market in the current fiscal year, Dasari said this year has to be seen on a month-on-month basis. The first four to five months businesses were seriously affected due to the outbreak of novel coronavirus and the subsequent nationwide lockdown.

However, now the company has achieved booking levels better than pre-Covid levels. He claims that even though Royal Enfield has received bookings for more than one month, it has inventory in the pipeline left to suffice 15-20 days.

Meteor 350
Royal Enfield, primarily known for its mid-segment displacement motorcycles, has been in the news very often lately due to the launch of Meteor 350. It is offered in three variants- Fireball, Stellar and Supernova and has been priced at Rs 1.75 lakh for the base variant and Rs 1.90 lakh for the top-spec variant. (Both prices are ex-showroom).