BMW Motorrad Heritage

BMW R 18 Going on Three-Nation Tour, including U.S.A.

The Great Getaway. That’s what German bike maker BMW Motorrad calls its first event dedicated to the moniker that marked its return to the cruiser segment, the insane R 18 motorcycles. from https://www.autoevolution.com by Daniel Patrascu The motorcycle was first shown back in 2020, and quickly expanded into an entire family that now comprises no less than four models, namely the standard cruiser and the Classic, and the more recent R 18 B and R 18 Transcontinental. Advertised as one of the most important two-wheeled BMWs in recent memory, the family makes use of the most “powerful 2-cylinder boxer engine ever used in motorcycle series production,” the mighty Big Boxer – 1,802cc in displacement and rated at 91 hp at 4,750 rpm, and a maximum of 158 Nm of torque at 3,000 rpm. Now, not enough time has passed since the model’s introduction for the world to have plenty of them on the roads, but that isn’t stopping the Germans from coming up with a series of mammoth ride events meant to advertise the bike to new customers. The Great Getaway is in fact the first in what will be a series of travel events dedicated to R 18 riders. Next year, BMW promises “three inspiring destinations […] to provide riders with outstanding motorcycling pleasure in heritage style.” The tour kicks off in March 2022 in Costa Rica, moves to Portugal in June, and ends in August in the U.S. Each of the tours in these countries will comprise eight days of riding “along rugged coasts, through dense forests and past mountains and waterfalls,” and benefit from “a tour guide, hotel accommodation and meals, support vehicle and an extensive social program.” At the time of writing, BMW does not give any info on the cost for the rides, but says […]

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BMW Motorrad & legendary music brand Marshall enter strategic partnership

from Press Release at BMWgroup.com and from http://www.tradearabia.com/ BMW Motorrad has agreed a long-term partnership with world-renowned British company Marshall Amplification, to raise the innovation and quality of BMW Motorrad sound systems. The legendary Marshall spirit and the development power of BMW Motorrad will in future be reflected in new innovative products for motorcycles and music, especially in the BMW Motorrad Heritage segment. For 60 years, Marshall, originally from Hanwell, London, now based in Bletchley, Milton Keynes (UK), have produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 it has expanded their audio quality into award winning headphones and active speakers designed for music lovers. PRESS RELEASE: Innovation and premium quality for future BMW Motorrad sound systems. Munich. Riding a motorcycle while listening to music – both fit well together, as they promise deep emotional experiences and intense pleasure on two wheels. It is not for nothing that generations of artists have dedicated their songs to the experience of motorcycling. “Born to be Wild” is a notable example. To ensure that beats and basses perfectly complement the ear while riding, BMW Motorrad has long been engaged in intensive development work on its sound systems. With its now agreed long-term partnership with world-renowned British company Marshall Amplification, the innovation and quality of BMW Motorrad sound systems are set to reach new heights. For 60 years, Marshall, originally from Hanwell, London, now based in Bletchley, Milton Keynes (UK), have produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 they have expanded their audio quality into award winning headphones and active speakers designed for music lovers. The legendary Marshall spirit and the development power of BMW Motorrad will in future be reflected in new innovative products for motorcycles and music, especially in the BMW Motorrad Heritage segment.

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