Bellator has signed a sponsorship deal with Victory Motorcycles that will see its Victory Lane concept launch around the MMA promotion’s Sept. 7 season-opening broadcast on Spike. The branding concept centers on the fighter walkout area during events. Bellator Chair & CEO Bjorn Rebney and VP/Sales George Pappas earlier in the summer pitched the idea to Polaris CEO Scott Wine and VP/Motorcycles Steve Menneto, whose company owns Victory Motorcycles.
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