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V-Twin Expo Announces Seminar Content

By November 6, 2012General Posts

Nationally acclaimed speakers and retail relevant seminar content drive the 13th Annual V-Twin Expo seminar program.


Working with dealer input, the V-Twin Expo team created seminar and presentation programs specifically geared to deliver value to retail minded v-twin dealers attending the upcoming 13th Annual V-Twin Expo.

The following presentations and seminars have been scheduled to meet dealer retail education needs, for additional schedule details and registration visit

Growing Your Business via Search Engine Optimization How do you make your website the kind of site the search engines display at the top of search results? Simple: The Three C’s of SEO: Content, Code and Credibility. Attend this engaging seminar to learn how to easily apply the Three C’s to your site and see immediate results: improved rankings, increased traffic and greater sales. During this presentation, Kent Lewis, President & Founder of Anvil Media, will also conduct a website clinic so you can see what works and what doesn’t on an actual website.

Growing Your Business via Social Media Marketing Social media offers a unique marketing channel that allows business to interact directly with consumers. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Kent Lewis of Anvil Media for this engaging session and learn how to create and properly optimize social media profiles, develop a compelling content calendar and understand how to best leverage your employees by creating guidelines. This seminar is one your entire staff should attend!

Renew Your Brand with Clyde Fessler Think your store brand needs some new life and energy? If so, this is the session to attend. Join Clyde Fessler, former Vice President of Business Development for Harley-Davidson Motorcycles, as he walks v-twin dealers through the principles of changing images in a competitive marketplace. Using a case study of Harley-Davidson from the 1980's, Clyde takes dealers on a ride through what it takes to do a complete brand overhaul. Don't miss this captivating presentation!

Clyde Fessler, an independent consultant, retired from HDMC in 2002 and is currently not connected with and has no present connection to Harley-Davidson Motor Company.

Enforcing Design Patents with Earl LeVere Looking to legally protect your latest product design? If so, this session is just right for you. Join Earl LeVere as he presents information on how to enforce design patents and trade dress, or defend them. Earl will also highlight recent cases that shed some light on important protection issues for our industry.

From the Track to the Show Floor. Leveraging Horsepower to Drive Sales. From a panel of speed experts, attend this seminar to get advice on how to up sell performance parts and accessories, which parts make the most profit sense, how to attract or create speed freaks from your customer list. Moderated by Don Emde.Trend Watch What’s next? With Baggers as hot as ever, how can you best prepare for the next trend? Attend this session to get ahead of the next industry trend. Join this group of expert Builders to learn what is on the horizon and how you can leverage it in your shop. Come to interact with the builders on the panel. Moderated by Don Emde.

Counter Sales Opportunities Join Paisano Publications for an interactive meet and greet session. Your time will be well spent learning about a secret weapon for your cash register: Magazines. Leave this meeting knowing how to turn magazine sales at your counter into a prosperous addition to your overall profit center. And with some magazines!

In addition to the exciting presentations and seminar line up, a vast number of V-Twin Expo Exhibitors will be offering attending dealers robust show specials.

The V-Twin Expo held at the Duke Energy Convention Center in downtown Cincinnati consistently attracts thousands of v-twin focused dealers from the US, Canada and around the world. In 2013, new show hours will be Saturday, February 2 from 8:00AM – 6:00PM and Sunday, February 3 from 9:00AM – 5:00PM. For more details on show hours and to register as a v-twin dealer or exhibitor, please visit us at: Follow us online on Facebook at V-Twin Expo and on Twitter @VTwinExpoCincy.