Royal Enfield, a classic English motorcycle brand but now belonging to an economic group from India opened on Tuesday its industrial complex in Campana, Argentina where it commenced the manufacturing of three models.
The Campana factory in Argentina is the first country to make the motorcycle outside India with an investment of some US$ 80 million and the creation of 100 jobs.
Besides the Indian company authorities, the inauguration counted with the attendance of Argentine president Alberto Fernández, the governor of Buenos Aires province, Axel Kicillof and the Development minister, Matias Kulfman, who also announced the government’s plan of soft credits for the purchase of the motorbikes in 48 installments at an interest rate half the estimated inflation.
The Indian group in Argentina is represented by SIMPA, which also imports other world motorcycle brands, such as KTM, Husqvarna, Vespa, Aprilia, Piaggio, Moto Guzzi and Can-Am.
Martin Shwartzm the Simpa group operations head said the three models which are to be built in the factory are the Interceptor and Continental GT (both 650cc) and the world famous double purpose Himalayan, with a 411cc engine.
Although a percentage of the motorcycle parts are imported, the three models to be manufactured in Campana also have a percentage of Argentine parts.
“This production development not only has created jobs but with the manufacture of parts in Argentina, allows for more accessible prices”, president Fernandez said.
Royal Enfield to commence local assembly of three of its motorcycles in Argentina
Royal Enfield on Wednesday said it will commence local assembly of its motorcycles in Argentina in partnership with Grupo Simpa, its local distributor in the country since 2018.
This will be the first time in Royal Enfield’s modern history that motorcycles will be assembled and produced outside the company’s manufacturing facilities in Chennai, India, the company said in a statement.
The local assembly unit in Argentina will be based at Grupo Simpa’s facility located in Campana, Buenos Aires.
“To begin with, the plant will locally assemble three motorcycle models – the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650 – starting this month,” it added.
Commenting on the development, Royal Enfield CEO Vinod K Dasari said: “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets.”
The company has grown its international presence significantly and now has a wide retail presence across 60 countries, he added.
“With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD (Completely Knocked Down) assembly plant in Argentina,” Dasari said.
Argentina, which is among the biggest mid-size motorcycle markets in Latin America, and other South American countries have been an important market for Royal Enfield.
“Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan. The initial success of the 650 Twin motorcycles has also been very encouraging,” he said.
Dasari said Royal Enfield is deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture.
“Our decision to start assembling our motorcycles in Argentina is testament to our long term commitment and increasing confidence in the market,” he added.
Royal Enfield had set up retail operations in Argentina in March 2018, with its first store in Vicente Lopez, Buenos Aires.
Since then, it has expanded its retail network and currently has 5 exclusive stores in Argentina. Overall, Royal Enfield has 31 exclusive stores and 40 other retail touchpoints in all Latin American countries.