Norton Motorcycles reports a significant boost is global sales after Prince William was snapped near a Norton SG2 TT at the Motorcycle Live trade show at Birmingham’s NEC in early December.
Leicester Mercury reported that the images of the Duke of Cambridge straddling the motorbike created great interest in the US with chief executive of Norton, Stuart Garner, explaining that it received significant orders following the publication of the pictures.
He told the news provider: “It [the Prince William photo] has helped bring awareness of the brand over there which we wouldn’t have ordinarily got. It helps to extend the brand reach.”
Mr Garner added that he managed to have a chat with the Duke of Cambridge who informed him of his love of motorbikes and that there is currently a Ducati in the royal garage.