Two-time World Superbike champion James Toseland will spearhead a British attempt to break the motorcycle land speed record.
Toseland, 32, is set to make the record attempt in September 2014 at the Bonneville Salt Flats in the USA.
The current record stands at 376.363mph, set by American Rocky Robinson and ratified by the Federation International de Motocyclisme.
The project is being led by Alex Macfadzean, a former GP and TT sidecar competitor and the current British motorcycle land speed record holder, with support from staff and students at Derby University.
Toseland said he was fully aware of the magnitude of what he was attempting.