MILWAUKEE (June. 3, 2019) Harley-Davidson and Bravado, Universal Music Group’s merchandise and brand management company, are pleased to announce the launch of a special collection in collaboration with the iconic rock band, The Rolling Stones. Available now, the limited-edition line of men’s, women’s and youth apparel will be sold at Harley-Davidson dealerships around the world and on Harley-Davidson.com.
“We are excited to partner with The Rolling Stones on a collaboration that brings two iconic brands together in a shared celebration of individuality and self-expression,” said Mary Kay Lee, Director of Consumer Product Portfolio, General Merchandise. This limited offering of co-branded merchandise will appeal to a multi-generational audience of fans of both The Rolling Stones and Harley-Davidson.”
The collection features styles focused on key eras of The Rolling Stones’ music and career stages and celebrates the shared spirit of personal freedom shared between The Rolling Stones and Harley-Davidson. The offering will include 58 total styles across men’s, women’s and youth and is made up of three distinct graphic capsules:
- Modern Mashup is inspired by the relationship of two iconic logos synonymous with style, form, and fashion remixed for a whole new generation of fans of both brands
- Tour / On the Road is inspired by the notion of travel, exploration, and journey to new horizons
- Bootleg is inspired by the tour t-shirts sold outside of venues in the ‘70s with riffs on the iconic logos and designs of that era
“The Rolling Stones and Harley Davidson are two iconic brands that span generations and continue to engage and excite fans around the world,” said Christine Buckley, Vice President, Global Brand Management of Bravado. “This collection embodies both brands, giving fans a new way to celebrate both The Rolling Stones and Harley Davidson.”
This collection features men’s, women’s and youth printed T-shirts, long-sleeve shirts, and sweatshirts. Find a dealer using Harley-Davidson’s dealer locator at www.h-d.com/dealerlocator.
This latest new collection supports Harley-Davidson’s long-term strategy to build the next generation of riders globally through new products, broader access and stronger dealers.