by Sean Szymkowski from https://www.cnet.com
by Luke Wilkinson from https://www.autoexpress.co.uk
The bike will be a collaboration between the automaker and Brough Superior.
Aston Martin is prepared to dive into the world of motorcycles, thanks to a collaborative effort between it and storied British motorcycle maker, Brough Superior.
Motorcycle fans will see the Aston Martin badge grace a two-wheeled contraption for the first time next month when the automaker and motorcycle maker unveil a carefully crafted bike. Aston Martin said Thursday the first motorcycle coming to life will debut at the EICMA show in Milan, Italy, on Nov. 5.
Details are, obviously, absent for now. However, the British carmaker underscored that it tapped into its decades of engineering and design expertise to help Brough Superior craft something only the two companies could create. It’s something of a passion project, too, as Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman and Brough Superior CEO Thierry Henriette are both motorcycle enthusiasts.
“The opportunity to collaborate with Brough Superior has given us the chance to bring our own unique views on how beauty and engineering can combine to create a highly emotive piece of vehicle design,” Reichman said of the project in a statement.
Aston Martin has continuously expanded its reach, and the upcoming motorcycle is the latest branch sprung from the British automaker. The company has plans for not one, but three mid-engine supercars in the near future, and a resurrected Lagonda brand will handle luxury electric vehicles. A DBX luxury SUV will also launch in the coming months.
We’ll see the limited-edition motorcycle in a couple of weeks and I expected it to be nothing but a grand piece of transportation.
Aston Martin and historic British motorcycle manufacturer Brough Superior will unveil a new motorcycle this November
Aston Martin has announced a new partnership with the iconic British motorcycle manufacturer Brough Superior, which will see the pair produce a limited edition two-wheeled project for this year’s EICMA Milan Motorcycle Show. The finished article will be unveiled on 5 November.
Details on the British brands’ collaborative project remain sparse but, given Brough Superior’s heritage, we expect the finished bike will be powered by a V-Twin engine. Judging by the sole teaser image released so far, it should also adopt a more contemporary design than Brough Superior’s current range of motorcycles.
Aston Martin and Brough Superior’s limited edition motorcycle will probably feature fairings for handlebars and engine, rather than the naked design employed by the latter brand’s current Pendine Sand Racer and Super Sports 100 models. The project will also mark the first time Aston Martin’s badge will appear on a motorcycle.
Aston Martin’s Executive Vice President and Chief Creative Officer, Marek Reichman, said: “The opportunity to collaborate with Brough Superior has given us the chance to bring our own unique views on how beauty and engineering can combine to create a highly emotive piece of vehicle design. We’re excited about the end result and can’t wait to see the reaction the motorcycle receives when it is revealed.”
Brough Superior was established in Nottingham in 1919, by George Brough. Throughout the early 20th Century, the brand produced the world’s fastest and most expensive performance motorcycles – such as the 1924 SS100, which was comfortably capable of reaching 100mph and cost the equivalent of £10,000 in today’s money.