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MRF Update: Fatality Analysis Reporting System (FARS)

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Earlier this month, the U.S. Department of Transportation released an interactive website with data from the Fatality Analysis Reporting System (FARS). FARS, which became operational in 1975, containing data on a census of fatal traffic crashes within the 50 States, the District of Columbia, and Puerto Rico. To be included in FARS, a crash must involve a motor vehicle traveling on a traffic way customarily open to the public and must result in the death of a vehicle occupant or a nonoccupant within 30 days of the crash. Fatal crash data for motorcyclists and passengers from the years 2010 to 2019 is included on this website. Users of the website can sort the information on fatalities by a variety of categories, including: State where the crash took place Crash Characteristics Environmental Characteristics Month of Crash Time of Crash Helmet Usage Alcohol Usage Age and Sex of Victims Weather Conditions Single Vehicle v Multi Vehicle While this information can be useful in understanding when, why and where crashes are taking place, it’s important to note that this data includes not just traditional motorcycles but also mopeds, scooters, minibikes, and pocket bikes. The Motorcycle Riders Foundation believes crash avoidance is key component of rider safety. There are zero fatalities in crashes that never happen. To see the website and view the decade’s long data click here. About Motorcycle Riders Foundation The Motorcycle Riders Foundation (MRF) provides leadership at the federal level for states’ motorcyclists’ rights organizations as well as motorcycle clubs and individual riders. Visit MRF Website at: https://mrf.org/

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Annual Motorcycle Ride for Toys for Tots to Begin October 24

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by Allison Keys from https://www.krqe.com On Sunday, Oct. 24, the 17th Annual Ride for Toys for Tots will kick off the season. Toys for Tots begins collections for holiday season during motorcycle run. As a child, there is nothing quite as exciting as waking up on Christmas morning with presents under the tree. However, not every child gets to experience that feeling. The Toys for Tots campaign works to change that. Assistant Program Coordinator Paul Caputo and Maj. Mike Schroeder discuss the campaign and how it’s making a difference in the lives of local children. A program by the US Marine Corps Reserve, Toys for Tots strives to collect new, unwrapped toys during October, November, and December every year and to distribute them as Christmas gifts to children in need within the community. On Sunday, Oct. 24, the 17th Annual Ride for Toys for Tots will kick off the season at the Super Walmart located on 528 and Enchanted Hills. Registration for the motorcycle ride starts at 9 a.m. with a ride to Thunderbird Harley-Davidson at 5000 Alameda Blvd. for an afterparty. The entry fee to the event is an unwrapped gift. For more information on how to get involved with the program, visit https://toysfortots.org/. If you’d like to put a donation box for toys at your business, call Paul Caputo at 505-975-2033. WATCH: Full interview with Toys for Tots Asst. Program Coordinator Paul Caputo and Maj. Mike Schroeder

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Buell Motorcycle introducing new Buellvana® online reservation system

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Buell is back and introducing Buellvana®, the new online reservation system making it easy to reserve, buy, and ride a new Buell. Buellvana® Reservation System Goes Live Nov. 1, 2021 Grand Rapids, Mich. – Buell is Back…and on Monday, November 1, 2021, is introducing the new Buellvana® online reservation system allowing customers to reserve a production slot for their new Buell motorcycle. In today’s digital world, customers expect simplicity when placing an order along with easy delivery. Buellvana® achieves both in an innovative way for customers and dealers. In 3 simple steps, customers can 1 – Reserve a production slot for $25, 2- Confirm their configuration, and 3 – Make final payment and arrange local delivery. “We have tested the Buellvana model over the last 3 years and it works flawlessly,” said Bill Melvin, CEO of Buell Motorcycle Co. “Customers want an easy transaction and product delivered right to their community. Dealers want satisfied customers, a manufacturer that helps them solve issues, with an opportunity to maintain their profit margin. Buellvana achieves that and will be a model of the future for manufacturers.” What is Buellvana®? Well, if nirvana is owning and riding a Buell, then Buellvana® is the ease of purchasing a Buell Motorcycle. The new Carbon Fiber Hammerhead 1190 will start at $18,995 retail, the Carbon Fiber 1190 SX will start at $17,995 retail, and increase with additional options, including an option for an extended warranty. Here is how it works in three easy steps: 1. Go to www.BuellMotorcycle.com and place a $25 dollar reservation for a production slot, plus receive a limited-edition Buell hat. 2. When your production slot nears, the Buell sales team will call to discuss and confirm the exact model configuration. In addition, your local delivery location and local service dealer will be identified.

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Pre-Owned Harley-Davidsons Get New Home on Company’s Website

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The H-D website has the new brand announcement at https://www.harley-davidson.com/us/en/marketplace.html by Daniel Patrascu from https://www.autoevolution.com If you’re in the market for a pre-owned Harley-Davidson, then you have a major problem: there are to many places to look for one, and that can make the search a bit disconcerting. Now, in a bid to make things easier, Harley-Davidson itself may end up complicating things some more with the launch of its own dedicated marketplace. Called H-D1, the virtual showroom will host both certified pre-owned (Harley got into this game this April) and other used bikes wearing the Milwaukee company’s logos. The company promises “the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America. “ The service will first be available to buyers and sellers in the United States and will include the “entire selection of pre-owned Harley-Davidson motorcycles from our participating dealer network, that will be available for our customers to browse and customize online.” As announced back in April, to be eligible for the certified pre-owned motorcycle program a bike has to be no more than five model years old, read less than 25,000 miles (40,200 km) on the odometer, and come with no aftermarket modifications to the engine, transmission, chassis, or electrical system. All bikes sold through this program are subjected to a “110-point quality-assurance inspection,” and recalls or a blocked VIN status verification. When sold, bikes will go with a one-year warranty (with a $50 deductible charge per claim) for the engine and transmission, and a free one-year membership in the Harley Owners Group (HOG). Remember though, if certified is not your thing, the new marketplace is where you’ll find all sorts of crazy Harley’s available in your area. Harley hints it plans on expanding the H-D1 Marketplace to more markets soon,

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Michael Lichter’s exclusive Blogs on DennisKirk.com website

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Dennis Kirk is proud to partner with world-renowned motorcycle photographer Michael Lichter for a new exclusive DK BLOG feature—LICHTER NOTES. Michael will share his thoughts and photos of bike builds, bike builders and biker events—past and present. All his articles can be found exclusively on the DK BLOG: THE AFTERMARKET EXPERIENCE. This week’s feature post is about the Sturgis rally in the early 2000s—the “Aughts”. It is number four of a five-part series leading up to the 2021 rally. Read it here: https://www.denniskirk.com/blog/lichter-notes/

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Harley Virtually Confirms Custom 1250 On Company Website

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by Dustin Wheelen from https://www.rideapart.com The Harley website’s Future Models section has been a revolving door since the brand announced its ambitious plans in July 2018. Since that momentous Annual Dealer Meeting, the Motor Company intermittently teased the Pan America, Bronx, and Custom 1250, keeping customers curious as they further developed the platforms. With Jochen Zeits taking the reins from Matt Levatich in 2020, many believed the Bar and Shield would scrap its future models and fully return to cruiser-style motorcycles. Like most speculation, half was true (Harley shelved the Bronx indefinitely) and half wasn’t (the Pan America is moving forward). Most recently, the brand added its Custom 1250 prototype back to the Future Models page, paving the way for the concept to finally become a production model. While Harley officially labels the bike as its Future High-Performance Custom Model, most believe the custom could fill the Sportster’s slot in the company’s lineup. With the long-in-the-tooth model failing to meet Euro5 emissions standards, the MoCo isn’t able to serve a sizeable portion of its customer base. Though the Sportster’s throwback style contributes to its popularity, performance-oriented models like the Indian Scout, Yamaha Bolt, and the new Honda Rebel 1100 are pushing the segment forward. To meet its competitors, the Custom 1250 would share the same 1250cc 60-degree Revolution Max V-twin powering the new Pan America. Whether the cruiser-styled model will also achieve the Pan America’s claimed 145 horsepower and 90 lb-ft of torque is yet to be confirmed. What looks more certain, however, is that the Sportster’s broad customization possibilities will make it to the new platform. Of course, the website adds a caveat in fine print: All future models shown may not be available in all markets. Thanks to Harley’s new distribution deal with Hero MotoCorp, we doubt the

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Harley-Davidson Dealerships Ranked #1 in 2020 for Responding to Website Customers

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from https://www.oaoa.com Associated Press | MONTEREY, Calif.–(BUSINESS WIRE)–May 4, 2020– Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI ® Internet Lead Effectiveness ® (ILE ® ) Industry Study, which answers the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?” Dealerships selling Indian motorcycles were ranked second. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200503005001/en/ 2020 Pied Piper PSI – Motorcycle / UTV Internet Lead Effectiveness Industry Study (USA) – Ranking by Brand (Graphic: Pied Piper) The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website customers has become even more critical. Pied Piper submitted customer inquiries through the individual websites of 6,012 dealerships between July 2019 and February 2020, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone and text message over the next 24 hours. Twenty different measurements generate dealership Internet Lead Effectiveness ® (ILE ® ) scores, which range from zero to 100. 13% of dealerships nationwide scored above 70, demonstrating an extensive and effective website-response process, while 36% of dealerships scored below 30, showing failure to personally respond in any way to their website customers. The study found widespread industrywide improvement from 2019 to 2020, with the industry average ILE score increasing from 33 to 42. Brands which led the industry in improvement over the past year were Indian, Harley-Davidson, Polaris and Yamaha. Only three of thirty-three brands failed to increase their score from 2019: Club Car (Ingersoll Rand), Cub Cadet (MTD Products) and Arctic Cat (Textron). Nearly all of today’s customers first use their smart phone to shop before

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