Tracing the evolution of the famous Triumph logo
by Fraser Addecott from https://www.mirror.co.uk Instantly recognisable around the World, the Triumph logo has has many guises over the years, each one providing a reflection of the mood of the time it represented Think of the most iconic names and brands in motorcycling and Triumph must surely be near the top of that list. The instant recognisable logo, with the swoop of the “R” running through to the “H” – known as the “smile line” – is familiar to all bikers. What may not be so well known is that the branding has had numerous guises, reincarnations, redesigns and tweaks over the years, all reflecting the mood and culture of the time. Mirror Motorcycling spoke to Miles Perkins, Triumph’s head of brand management and previously part of the design team at global brand consultant Wolff Olins, which created the recent triangular iteration of the logo. Miles says: “For me, the Triumph logo represents an incredible history and attitude. “It generates a great deal of reverence and passion from fans all over the world, something the team took very seriously when carefully developing the latest version of this iconic mark. “The creation of the new badge with its Union Flag detailing and Triumph logo was inspired by the original maker’s mark engine-badge triangles from the 1930s, and was first sketched out at the factory with the Triumph engineering team.” Miles confesses he doesn’t have that original hand-drawn sketch any more. “I’m kicking myself,” he admits, “as this would have been a wonderful memento.’’ But he does have an intimate knowledge of the famous branding. “The logo is synonymous with the passion and independent attitude that the bearer shares,” Miles says. “The likes of Steve McQueen, Bob Dylan and Bruce Springsteen, who all wore T-shirts bearing the logo, helped make it a […]
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