strategy

Classic Legends to get USD 105m investment

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Mahindra and Mahindra, along with others to invest USD 105 mn in Classic Legends The bestselling ‘Scorpio’ car manufacturer will invest USD 105 million along with existing shareholders and new investors, Mahindra said in an exchange filing.This will be over the course of next two to three years. Mahindra owns 60% of Classic Legends, which manufactures two-wheelers such as Jawa, Yezdi, and BSA. This is while investments in premium motorcycle segment in India is heating up with Harley-Davidson and Triumph partnering domestic companies, Hero MotoCorp and Bajaj respectively. Classic Legends has so far not made any inroads into this segment that is still largely dominated by Eicher’s Royal Enfield motorcycles. * * * * Invest in freedom, check out the membership options for Bandit’s Bikernet; click to know more.

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Royal Enfield aims to roll out uniquely differentiated electric bikes: CEO

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with inputs by PTI and https://economictimes.indiatimes.com Iconic motorcycle manufacturer Royal Enfield is investing for development of differentiated electric motorcycles in India, said CEO B Govindarajan. Interestingly, the company is also creating a supplier ecosystem around its Chennai-based plant, funded by a capital expenditure of INR 10 billion in the current fiscal year. Royal Enfield has commissioned a very capable team and has started commitment of very deep investments in terms of product development, product strategy and in the product testing and development area, he added. Further, the CEO noted that the company has made a strategic investment in electric Stark Future EV company and now teams from both companies are working well. “Currently, we have laid a robust long-term product and technology roadmap on electric vehicles and towards developing the supplier ecosystem – its our focus as of now,” Govindarajan noted. When asked about network expansion in the domestic market, Govindarajan said the company currently has about 2,100 retail outlets across India, a mix of studio stores and dealership outlets. * * * * * * * * * * * * Stay updated, stay ahead of the curve. Sign up for the Weekly Newsletter from Bikernet Blog for free.

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Eicher Motors Ltd announces strategic investment in Stark Future SL

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Parent Company of Royal Enfield, Eicher Motors Ltd, Announces Strategic Investment In Stark Future SL The Board of Eicher Motors Ltd. (EML) has approved an equity investment of 50 million euros, and plans for collaboration with the electric motorcycle manufacturer. Milwaukee, WI (Friday, December 29, 2022) – Eicher Motors Ltd., leading Indian multinational automobile company, and parent company of Royal Enfield, global leader in the middleweight motorcycles segment (250cc-750cc), today announced a strategic collaboration in the space of electric motorcycles with Spain-based Stark Future SL. As part of this collaboration, the Board of Directors of Eicher Motors Ltd. has today approved an investment of € 50 million for a close to 10.35% equity stake in Stark Future. With this investment, Eicher Motors Ltd., will have a seat on Stark Future’s Board, and will explore further opportunities to collaborate in the space of electric mobility. This investment has strategic significance for both Royal Enfield and for Stark Future, as both companies are keenly invested in creating innovative and sustainable solutions in global mobility. Stark Future recently launched its first high-performance electric motocross bike, the Stark VARG, which received an exceptional response from global media, professional riders and dealers. Speaking about Stark Future and this partnership, Eicher Motors Ltd Managing Director, Siddhartha Lal says, “We love the vision, passion and focus of the amazing team at Stark Future. Leisure motorcycles do not easily lend themselves to EV technology at this stage, due to challenges like the battery range, packaging, weight and cost. This has resulted in stunted growth of this segment till now. Stark Future has been able to understand and harness the potential of EV technology by dramatically outperforming ICE offerings, without compromising on range, weight, packaging and cost. They have created an absolutely astounding motocross motorcycle – the Stark VARG as

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National Roadway Safety Strategy Announced

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Thursday afternoon, U.S. Secretary of Transportation Pete Buttigieg announced a new national road safety campaign. The plan, known as the “National Roadway Safety Strategy,” comes in response to increased year over year fatalities on our nation’s roadways. In 2020, an estimated 38,680 people died as a result of a motor vehicle crash. Of those, approximately 9% were motorcyclists’ fatalities. What is most alarming about the increase in fatalities, is that the total number of miles traveled on our roads decreased during the pandemic. Americans traveled 13.2% less miles in 2020 than we did in 2019, but we saw a 7.2% increase in deaths. The preliminary numbers for the first 6 months of 2021 are also troublesome. From January through the end of June 2021 an estimated 20,160 people died in crashes. That is the largest number of projected deaths in that time frame since 2006. To combat this trend the plan outlines five key objectives: Safer People: Encourage safe, responsible behavior by people who use our roads and create conditions that prioritize their ability to reach their destination unharmed. Safer Roads: Design roadway environments to mitigate human mistakes and account for injury tolerances, to encourage safer behaviors, and to facilitate safe travel by the most users. Safer Vehicles: Expand the availability of vehicle systems and features that help to prevent crashes and minimize the impact of crashes on both occupants and non-occupants. Safer Speeds: Promote safer speeds in all roadway environments through a combination of thoughtful, context-appropriate roadway design, targeted education, and outreach campaigns, and enforcement. Post-Crash Care: Enhance the survivability of crashes through expedient access to emergency medical care, while creating a safe working environment for vital first responders and preventing secondary crashes through robust traffic incident management practices. The recently passed infrastructure bill has components and funding to

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Mid-South M.I.L.E. 2021

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Bikers gathered in Dallas, Texas for the 29th annual Mid-South M.I.L.E. event from Motorcycle Riders Foundation (MRF) Like the Midwest’s Heartland STEAM event, the Mid-South M.I.L.E. brings together bikers from neighboring states to discuss legislative priorities, share ideas and build relationships. CLICK HERE To Read this Event Coverage on Bikernet.com Join the Cantina for more – Subscribe Today! https://www.bikernet.com/pages/custom/subscription.aspx

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Harley-Davidson Reports Global Bike Sales Up 24 Percent In 2021 Q2

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You can read the Company Announcement at their Official Website by Clicking Here. Second Quarter 2021 Highlights and Results, and Recent Announcements Delivered Q2 GAAP diluted EPS of $1.33, up $1.93 over Q2 2020 Q2 H-D, Inc. total revenue up 77 percent over Q2 2020 North America Q2 retail sales up 43% over Q2 2020 and up 5% over Q2 2019 Delivered strong Motorcycles and Related Products (Motorcycles) segment gross margin and operating margin driven by the Rewire product portfolio adjustments Delivered Financial Services segment Q2 2021 operating income growth of $90 million over Q2 2020 driven by a lower provision for credit losses Launched LiveWire as a standalone brand and introduced LiveWire ONE™ – the electric motorcycle built for the urban experience, with the power and range to take you beyond Revealed Sportster® S, the all-new Sportster motorcycle built on the Revolution Max platform Launched H-D1™ Marketplace today, the ultimate online destination for pre-owned Harley-Davidson motorcycles in North America Rolling in the right direction. by Janaki Jitchotvisut from https://www.rideapart.com On July 21, 2021, Harley-Davidson reported its 2021 Q2 results. The numbers are definitely moving in the right direction, especially when compared to the same time period in 2020. Worldwide Harley motorcycle sales are up 24 percent, due entirely to an impressive sales rebound in North America. North American sales are up 43 percent year-on-year in Q2, which is the only positive number when broken down by sales region. Europe, the Middle East, and Africa (commonly referred to among some OEMs as “EMEA”) are down by 7 percent for the same time period. Asia Pacific sales are down 13 percent, and Latin America sales are down 31 percent. Taking the entirety of the first six months of 2021 into consideration, worldwide Harley-Davidson bike sales are up 18 percent—which is still

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Harley-Davidson’s new stand-alone electric motorcycle – LiveWire One

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by Rich Kirchen from https://www.bizjournals.com With Harley-Davidson Inc. chairman, president and CEO Jochen Zeitz repeating that the company’s electric LiveWire is “an extraordinary product,” details are emerging on a new model that will be called the LiveWire One. Motorcycle.com reported the name of the first LiveWire-branded electric motorcycle since Milwaukee-based Harley-Davidson announced establishing LiveWire as a stand-alone entity. The website said it deciphered the information from a Harley-Davidson filing with the National Highway Traffic Safety Administration. The new LiveWire One will be revealed in July and will be considered a 2021 model, motorcycle.com said. The Harley-Davidson filing shows the LiveWire One will claim a peak output of 101 brake horsepower (bhp), which is more than the 70 bhp existing LiveWire model, motorcycle.com said. A Harley-Davidson spokesman did not immediately respond Thursday to a Milwaukee Business Journal request for comment. Harley-Davidson delivered the original LiveWire to dealers in fall 2019. The company announced in May that LiveWire will get an official launch in July as a brand in its own right with its own laboratory and showrooms. Harley-Davidson (NYSE: HOG) initially planned to debut the new LiveWire at the International Motorcycle Show in Irvine, California. However, motorcycle.com reported that the show won’t be held there and Harley is looking to arrange an alternate date and site. Zeitz, appearing on CNBC Wednesday, discussed the LiveWire strategy but not the specifics of the next phase. He said electrified motorcycles are the future for the industry. “It might take longer in certain segments such as the traditional Harley-Davidson segment, simply because the technology is not there in terms of range and longevity of a ride that our touring customer wants,” Zeitz said. The LiveWire product that Harley-Davidson launched in 2019 under the Harley-Davidson brand “was really a product that was more focused and geared

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Harley-Davidson Announces First Chief Electric Vehicle Officer

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Harley-Davidson, Inc. today announces the appointment of Ryan Morrissey as Chief Electric Vehicle Officer (CEVO). Effective April 1, Morrissey will join Harley-Davidson with over two decades of experience in disruptive technologies and the development of new business ventures. As a consultant at Bain & Company, he served most recently as a Senior Partner and head of the Automotive & Mobility practice in the Americas. In this role, he led the development of growth, adjacency and M&A strategies for OEMs, tech providers, and retailers specific to the long-range transition to electric vehicles and autonomous fleets. He has worked extensively with leading global OEMs in powersports, heavy equipment and automotive on developing digital channels, EV product strategy and software-based services. As part of Bain’s work with financial investors, he has advised many leading investment firms on acquisitions in mobility. Morrissey began his career at Lutron Electronics, as the U.S. sales lead for their first generation of software-based control systems for energy management. He holds a Bachelor of Science degree in Mechanical Engineering from Lafayette College and an MBA from the MIT Sloan School of Management. “Ryan has extensive experience with leading OEMs, working on building businesses to develop, commercialize and support electric vehicles. I’m excited to have him join the team to help us lead in electric,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “As we announced in February as part of The Hardwire, we’ll be talking more about our electric strategy later in the year.” Harley-Davidson recently unveiled The Hardwire, its 2021-2025 strategic plan, with a dedicated focus on electric, targeting long-term profitable growth and shareholder value and aiming to enhance its position as the most desirable motorcycle brand in the world.

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Harley-Davidson Unveils 2021-2025 Strategic Plan; Targets Increased Profitability

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from https://www.rttnews.com Harley-Davidson, Inc. (HOG) on Tuesday unveiled ‘The Hardwire’, its 2021-2025 strategic plan that targets long-term profitable growth and shareholder value, and also aims to enhance its position in the strongest motorcycle segments. The motorcycle maker targets increased profitability and low double-digit earnings per share growth through 2025. It also projects single-digit revenue growth in the Motorcycles segment, with solid growth expectations across all businesses. Harley-Davidson said it will invest in the core segments of Touring, large Cruiser and Trike to strengthen and grow its position. The company will expand into Adventure Touring and increase profitability within the Cruiser segment to unlock untapped volume and margin. The company noted that Pan America, its first Adventure Touring motorcycle, is an example of the company’s selective expansion into a high-potential segment that has untapped potential in the U.S. As part of expanding its Financial Services offerings, the company will launch Harley-Davidson Certified, a pre-owned motorcycle program supporting growth expected across all complementary businesses. The company said it will strengthen its commitment to electric motorcycles with the creation of a dedicated division focused exclusively on leading the future of electric motorcycles, following the success of its LiveWire motorcycle. Harley-Davidson also said it will extend employee ownership to all employees by offering an equity grant to about 4,500 employees, aligning with its new approach to Inclusive Stakeholder Management. from https://www.bennetts.co.uk Harley-Davidson outlines vision for the future Back in July 2018 Harley-Davidson unveiled an incredibly ambitious and detailed plan for its future – confirming 16 new water-cooled models from 500cc to 1250cc in an array of styles, a new small-capacity machine, huge electric bike expansion plans and a reinvented shopping experience. It was a multi-year, multi-pronged onslaught that was intended to expand the firm’s reach away from its cruiser comfort zone and bring huge

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Harley’s activist investor backs business reboot strategy

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by Rajesh Kumar Singh from https://www.reuters.com CHICAGO (Reuters) – An activist investor who shook up Harley-Davidson Inc (HOG.N) earlier this year said he is impressed with the changes initiated by new Chief Executive Jochen Zeitz to turn around the 117-year-old motorcycle company. Impala Asset Management, the $2.4 billion hedge fund, pushed for the ouster of Zeitz’s predecessor Matt Levatich in January. Months later, it tried to install two directors on Harley’s board, asking for operational fixes to recover its market share in the United States, Europe and Japan. “For the first time in five to six years, the company is on the right track again,” Bob Bishop, founder and chief investment officer at Impala, told Reuters. Zeitz, who took the reins in February, is rebooting Harley’s business by shifting the focus back to big bikes, traditional markets like the United States and Europe, and older and wealthier customers. The new strategy echoes some of the changes Impala has been pushing for. Bishop said Harley should not pursue sales growth at any cost. Instead, it needs to market itself like Ferrari and become an “aspirational” brand, he added. Bishop does not buy the argument that Harley’s sales in the United States – its biggest market – are suffering because of an aging customer base. He dubbed that an “excuse” to cover the company’s shrinking market share, citing evidence from Europe and Japan where industry sales of motorcycles have been growing despite older demographics. “When you build up the brand, you will sell more bikes,” Bishop said. “Get rid of this idea that the demographics is killing them.” Impala bought 1.2 million Harley shares in the quarter through June, increasing its stake to 2.52% from 1.73% in the first quarter of the year. It also expects an agreement with Harley next month

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