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With Harley-Davidson Production, Sales Frozen, Argus Downshifts On Stock

by Priya Nigam , Benzinga Staff Writer from https://www.benzinga.com Although shares of Harley-Davidson Inc HOG 11.31% have significantly underperformed the S&P 500, the company has suspended production at most of its U.S. manufacturing facilities and shut its retail stores due to the coronavirus pandemic, according to Argus. The Harley-Davidson Analyst David Coleman downgraded Harley-Davidson from Buy to Hold. The Harley-Davidson Thesis While Harley-Davidson’s stock has lost around 59% over the past three months versus a 24% decline for the S&P 500, recent developments have been particularly disappointing, Coleman said in the Monday downgrade note. (See his track record here.) The motorcycle manufacturer has withdrawn its 2020 guidance. Argus lowered its adjusted earnings estimates for 2020 and 2021 from $3.52 per share to $3.07 per share and from $3.68 per share to $3.41 per share, respectively. Harley-Davidson had witnessed a marginal improvement in sales in the fourth quarter, raising expectations of its strategic growth plan leading to a turnaround by the end of 2020, Coleman said. The company instead stopped production and closed its retail stores. Although Harley-Davidson’s shares are trading near the bottom of their 52-week range, they are not attractively priced given the company’s substantial challenges, including the loss of production and sales due to the coronavirus, the analyst said. HOG Price Action Harley-Davidson shares were trading 5.47% higher at $15.82 at the time of publication Monday.

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Will 2020 mark a turnaround for motorcycle powerhouse Harley-Davidson?

by Margaret Naczek from https://www.bizjournals.com For 117 years Harley-Davidson Inc. has led the market in motorcycles and continues to hold a dominant market share in the U.S. heavyweight motorcycle market. Despite its dominance in motorcycles, fewer people are buying bikes, and the number of U.S. riders are growing at a slow pace. For several consecutive quarters, the company faced declining sales, lower revenue and flat stock prices. With falling sales numbers, 2020 is becoming a pivotal year for the company founded in 1903. Harley has plans to grow riders to 4 million by 2027, from 3.1 million now, and invest in new markets with its More Roads to Harley-Davidson initiative, which launched in 2018. Some analysts, however, are uncertain of Harley’s ability to achieve such goals. “We are becoming a company that excels and exists to not only build great bikes, but to build riders,” Harley-Davidson CEO Matt Levatich said in the company’s fourth-quarter conference call. During the call, Levatich listed four target areas that the Harley plans to hit in 2020 to retain early riders, a category segment that the manufacturer has struggled with. The company plans using riders to recruit and coach new riders, allow early riders to experience riding opportunities on their own turn and on their own terms and solidifying rider commitment through experimental opportunities like overnight rides. New motorcycles such as Harley’s first electric motorcycle LiveWire, released in September 2019, or the new Pan America adventure touring bike and Bronx Streetfighter bike, which are expected to release late in 2020, are also part of the company’s efforts to turn U.S. motorcycle sales around and build a strong ridership base. At least one dealer is hopeful about the strategy. “It’s brave if you think about it,” said Goran Zadrima, regional manager at Milwaukee and West Bend

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Indian motorcycle sales surge 37% following rollout of Challenger

by Carrigan Miller and Mark Reilly from https://www.bizjournals.com Polaris Inc. stock is up sharply Tuesday morning after the maker of ATVs, snowmobiles and motorcycles reported better-than-expected profits for the fourth quarter, driven in part by the rollout of a new Indian motorcycle. The Medina, Minnesota-based manufacturer posted income of $98.9 million for the quarter, or $1.58 per share, up from $91.4 million, or $1.47 per share the year before. Adjusted earnings were $1.83 per share, ahead of Wall Street average estimates of $1.79. Sales were $1.73 billion, up 7% from the year-ago period but at the low end of Wall Street estimates. Sales growth was led by the company’s Indian Motorcycle division, which saw revenue increase by 37% to $116 million as Indian debuted the Challenger, a heavyweight touring bike. Indian is the vintage motorcycle brand that Polaris is marketing as an alternative to those sold by Milwaukee-based Harley-Davidson Inc. The Challenger is indicative of how Polaris is positioning Indian. Upon the rollout of the Challenger in October, motorsports industry writers were comparing it to Harley-Davidson’s Road Glide, a big touring bike that represented a sizable portion of Harley’s sales mix back in 2013, when the iconic motorcycle manufacturer put Road Glide on a hiatus that lasted all of one year. Indian unveils new Challenger lineup for 2020 As for Polaris, investors liked what they saw. Shares of Polaris closed up almost 6% Tuesday. The company may look particularly good in comparison to rival Harley-Davidson, which reported its lowest quarterly sales in years and missed Wall Street estimates by 6%, Barron’s reports. Shares of Harley (NYSE: HOG) closed down about 3% at $33.79. Sales in off-road vehicles and snowmobiles, still the company’s biggest business, grew by 7% as the fortunes for ATVs and snowmobiles diverged. Sales of off-roading vehicles like

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Harley-Davidson’s stock tanks as motorcycle sales continue to slide

by Paul R. La Monica from https://edition.cnn.com/ New York (CNN Business)Harley-Davidson has a big problem. Americans aren’t riding its trademark hogs nearly as much as they used to do. Shares of Harley-Davidson (HOG) fell 3% in early trading Tuesday after the company reported sales and earnings that missed Wall Street’s forecasts. The stock is now down more than 10% this year. Most alarming: Demand for Harley’s bikes continued to fall in the United States — even as they rebounded overseas. Harley’s retail sales in America were down 3% in the fourth quarter. That’s the 12th consecutive decline. US sales fell more than 5% for the full year. Sales were up slightly internationally, led by a more-than 6% jump in Asia. But that wasn’t enough to lift Harley’s worldwide motorcycle sales, which fell 1.4%. The weakness in Harley’s home market is particularly disappointing given that the United States and China have now reached a “phase one” trade truce. Harley has been complaining about tariffs put into place by the Trump administration for the past few years. President Donald Trump has also been critical of the fact that Harley — based in Milwaukee — had shifted some of its production outside of America to avoid tariffs in Europe that were put into place on the company in response to US tariffs on steel and aluminum. Trump even supported a boycott of Harley by US consumers in 2018. But Harley clearly has bigger problems than global trade policy. The company is trying to revitalize its sales with the launch of its LiveWire electric motorcycle. Harley CEO and president Matt Levatich struck a hopeful tone in the company’s earnings release. “We see 2020 as the pivotal year in the transformation of Harley-Davidson. This year we will broaden the reach of our brand and build

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Harley-Davidson’s stock falls after KeyBanc turns bearish, citing competition from Polaris’s Challenger bike

Shares of Harley-Davidson Inc. HOG, -1.22% fell 0.7% in morning trading Monday, after KeyBanc Capital analyst Brett Andress turned bearish on the motorcycle maker, citing concerns over competition from Polaris Inc.’s PII, +1.85% Indian brand of bikes. Andress cut his rating on Harley’s stock to underweight, after being at sector weight since August 2017, and set his price target at $33, which is 15.5% below current levels. “Indian’s new Challenger bike is aimed squarely at [Harley’s] dominant Road Glide ([about] 80% share of 32K-unit market),” Andress wrote in a note to clients. “Indian introduced the Challenger bike on Oct. 29 to immediate fanfare and, on paper, the bike surpasses its competition in almost every important metric (primarily a new liquid-cooled engine), a setup we view as likely to disrupt a rather complacent status quo.” Polaris’s stock rose 0.9% in morning trading. Andress estimates the new competition could drive an earnings-per-share headwind of about 25 cents. Harley’s stock has rallied 14.5% year to date, while Polaris shares have surged 30.4% and the S&P 500 SPX, +0.37% has gained 23.0%.

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Performance Clutch Pack Replacements for stock bikes

  Performance replacement clutch packs for 1990 & later stock or slightly modifies Harley! 1048-0026 High performance extra plate kit. Fits 1990-1997 Big Twin, 1991-later XL models. Includes 9 friction plates, eight tempered steel drive plates with 15% stiffer diaphragm spring. 1048-0028  High performance extra plate kit. Fits 1998-2017 EVO & Twin Cam models. Includes 9 friction plates, 8 steel plates & stiffer diaphragm spring. Pre-measured stack height. 1048-0018 High performance extra plate kit. Fits 1998 to 2017 Big Twin & Twin Cam. Includes nine Kevlar friction plates on 6061 T7 aluminum cores, and eight tempered steel drive plates. Spring is not included. Way better than stock. Aggressive materials and tougher springs makes these clutch packs ideal for your modified or stock HD. Carbon Kevlar friction material. Precision cores. Competitive pricing Made in the U.S.A. If your bike is super modified, our Comp Master™ Clutch would be your next step!. FIND OUT MORE – http://americanprimemfginc.com/shop/

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Harley Davidson: The Road Only Goes Downhill

Harley-Davidson delays its first $30,000 electric motorcycle after unexpected findings during final quality checks The company delayed the motorcycle after ‘non-standard conditions’ were discvoered during final quality checks Dealers had begun selling pre-orders of the bike in January Harley-Davidson had forecast shipping 1,600 bikes Harley-Davidson has delayed production on its first electric motorcycle, called LiveWire. In an email sent to dealers last week, the company announced it had found a ‘non-standard condition’ in its final quality checks but didn’t elaborate further. The LiveWire was officially announced for commercial release last fall with a planned price of $29,799. ‘We recently discovered a non-standard condition during a final quality check; stopped production and deliveries; and began additional testing and analysis, which is progressing well,’ the company said in a statement. The Wall Street Journal reported that the decision came after a problem with the vehicle’s battery charging was discovered. The manufacturer did not say when they planned to resume production. The company had already begun delivering models of LiveWire to dealers in September. The company had expected to ship around 1,600 bikes, or an estimated 1 percent of the company’s total big shipments. The LiveWire is said to go from 0-60 mph in three seconds and reach top speeds of 110 mph. Harley-Davidson recommends users go to dealers to charge the vehicle rather than trying to use standard electrical outlets in their homes. It is powered by a 15.5 kWh battery and has a 105 horsepower magnetic engine and a range of 146 miles city driving on a single charge. Harley-Davidson had told potential customers to charge the bike only at registered dealers and not in their homes. The bike was first shown in The Avengers: Age of Ultron as a sleek prototype ridden by Scarlett Johansson’s Black Widow character. The LiveWire

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Harley-Davidson FXDR drag bikes dominate in Pro Stock Motorcycle Debut

Hines Defeats Krawiec in All-Harley Final at Denver NHRA Nationals MORRISON, Colo. (July 22, 2019) – An all-new motorcycle body added momentum to the Harley-Davidson® Screamin’ Eagle®/Vance & Hines drag racing team as riders Andrew Hines and Ed Krawiec stormed through the Pro Stock Motorcycle field at the Dodge Mile-High NHRA Nationals Presented By Pennzoil at Bandimere Speedway aboard a pair of brand-new Harley-Davidson FXDR™ drag bikes. In the competition debut for the Harley FXDR bikes, Hines defeated Krawiec in an all-Harley final to take his sixth win of the season and extend his points lead in the class. “Changing the bike mid-season can be a gamble because it can really affect the aerodynamics, handling and the rider’s view down the track,” said Hines. “Plus, we’ve been winning a lot with the Street Rod bikes. It took months of development to get the FXDR ready for the track, with some instrumental input from Harley-Davidson engineers and designers. We took a lot of time to make sure the fit and quality would be what Harley-Davidson expects out of us. They entrusted us to roll out a new model and that shows how strong our bond is and solidifies their commitment to our program and to NHRA.” The new Harley-Davidson FXDR drag racing bodywork was a joint development project between Vance & Hines and the Harley-Davidson Product Development Center that began shortly after the street-going Harley-Davidson FXDR 114 model was introduced as a new model for 2019. The FXDR 114 is a high-performance cruiser based on the Softail platform that combines the unrelenting power of the Milwaukee-Eight® 114 engine with the liberal use of new weight-saving aluminum and composite components to amplify every aspect of performance. After approval by the NHRA and pre-race testing, the FXDR bodywork was fitted to the team’s

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Ural Gear Last Chance Sale

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Easyriders National Invitational Bike Show 2019

The Final Chapter of Re-Birth of a Shovelhead By the Stealth There were bikes from all over the country, California, Texas, Michigan, New York, Virginia just to name a few. There was serious competition here! Every style bike was represented, early style choppers, antiques, club style, baggers, drag and retro stock, they were all here! I think there were eight bikes that won the Peoples’ Choice vote, and they were moved into the Invitational class. I love the Shovelhead, the bike is named GLORY DAYS because it takes me back to some of my GLORY DAYS! READ THE FULL STORY with exclusive photos at Bikernet.com Cantina – Click here – Subscribe today www.Bikernet.com  

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