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NCOM Biker NewsBytes for January 2021

Brought to you by Aid to Injured Motorcyclists (A.I.M.) Compiled & Edited by Bill Bish The National Coalition of Motorcyclists (NCOM) is a nationwide motorcyclists rights organization serving over 2,000 NCOM Member Groups throughout the United States, with all services fully-funded through Aid to Injured Motorcyclist (AIM) Attorneys available in each state who donate a portion of their legal fees from motorcycle accidents back into the NCOM Network of Biker Services (www.ON-A-BIKE.com / 800-ON-A-BIKE). Click Here to Read the NCOM News on Bikernet. Join the Cantina – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

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Hero Motorcycles crosses 100-million milestone in cumulative production

by Aparna Banerjea from https://www.livemint.com India’s largest two-wheeler maker Hero MotoCorp on Thursday announced that it has surpassed the 100-million (10 crore) mark in cumulative manufactured units with the launch of Xtreme160R. The launch took place from the company’s Haridwar facility, it added. “This is also the 20th consecutive year that Hero MotoCorp has retained the coveted title of the world’s largest manufacturer of two-wheelers,” the company said in a regulatory filing. The two-wheeler company also claimed that the launch of its latest bike is one of the fastest global achievements of the 100 million cumulative production mark, with the last 50 million units coming in a span of seven years. Hero MotoCorp is also the new authorised entity for sale and service of Harley-Davidson motorcycles in India after the American company exited its India business after ten years of presence. To mark the occasion, Pawan Munjal, Chairman & CEO, Hero MotoCorp, unveiled six special celebration edition models at the company’s manufacturing facility at Gurugram. The six celebration edition models include Splendor+, Xtreme 160R, Passion Pro, Glamour (motorcycles) and Destini 125, Maestro Edge 110 (scooters) – that will go on sale from February 2021. Munjal also outlined Hero MotoCorp’s plans and vision for the next five years. During this timeframe, Hero MotoCorp will aim to further consolidate its leadership position, expand its global footprint, launch products and also work on new innovative product concepts, the company stated. The two-wheeler manufacturing company will introduce over 10 products – including variants, refreshes and upgrades – every year – as a part of its five-year plan. “Hero MotoCorp also has a steep growth target for its markets outside India. It will continue to grow its operations in these markets and also enter key markets in new geographies,” the company stated. Road to 100

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Harley-Davidson Successfully Completes The Rewire

Harley-Davidson Successfully Completes The Rewire and Announces Date to Reveal New 2021-2025 Strategic Plan, The Hardwire The Company will reveal strategic plan and report 2020 Results on February 2, 2021 Milwaukee, Jan. 12, 2021 (GLOBE NEWSWIRE) — Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE:HOG) today announced it has completed The Rewire, the critical overhaul of its business, setting a strong foundation for The Hardwire, the company’s 5-year strategic plan to deliver profitable and desirable long-term growth and shareholder value. The company will reveal its 2021-2025 strategic plan, along with 2020 fourth quarter and year-end earnings results, on Tuesday, February 2, 2021 via webcast. “I am confident the substantial changes we made with The Rewire have set us up to successfully execute our strategic plan. We are now a leaner, more aligned organization, and we are making decisions faster,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “The right structure, leadership and principles are in place, and we are ready to execute our strategic plan, The Hardwire, and continue our H-D #1 cultural journey to become a high-performing company.” As a result of The Rewire, the company: Reduced complexity and increased speed with a new operating model and organizational structure across every function to provide simplicity, agility and efficiency Reset its global business, resourcing and prioritizing the markets with the highest potential Expanded its business focus beyond motorcycles, with a strong commitment to newly established business units for Parts & Accessories and General Merchandise Streamlined its product portfolio and rebuilt its go-to-market efforts for maximum impact Enhanced and protected the value and desirability of its products by changing the approach to supply and inventory management with a focus on a powerful and profitable dealer network Executed Rewire actions expected to deliver ongoing gross cash savings of approximately $115 million starting in 2021 Harley-Davidson will

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Royal Enfield is coming after Harley-Davidson

In its last financial year before the pandemic struck, Enfield company sold about 824,000 bikes globally. Harley, by contrast, shipped about 218,000. Last year Enfield company doubled the size of one of its three factories, bringing overall production capacity to 1.2 million motorcycles a year. To build buzz Enfield company has tried marketing to American customizers and flat-track competitors, and in 2018 it put Cayla Rivas, a teenage motorcycle racer, on a souped-up Continental in pursuit of a speed record for its bike class—and compelling footage for YouTube. (She hit 157 mph on Utah’s Bonneville Salt Flats.) Although it may sound counterintuitive, “the U.S. and Europe are very important” to making Enfield the aspirational bike of choice for the developing world, he says. Lal wants to be as big a player in the West as possible, but he argues that Royal Enfield doesn’t necessarily have to sell that many bikes in developed countries for the strategy to be considered a success. What it does need to do is move enough to give them a patina of cool at home and in other emerging markets, such as Southeast Asia. Read the full article at Bloomberg. Click Here.

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Why Harley-Davidson Is The Tesla Of Motor Bikes

by Jim Osman from https://www.forbes.com Visionary CEO Keith E. Wandell should go down in history as the man who introduced the electric motorcycle to the US market and possibly the first CEO to bring it to the world. It was in 2011 that Mr. Wandell first showcased his unbranded team-made creation to a keen San Francisco motor bike enthusiast crowd. He might be the most notorious CEO that the iconic US bike manufacturer Harley-Davidson HOG +4.1% has had (founded 117 years ago in Milwaukee, Wisconsin). However, The Edge (the global leader for activist ideas, special situations and Spinoffs) believes new CEO Jochen Zeitz is the best thing to happen to the company since Mr. Wandell left and successor Matthew S. Levatich was fired suddenly thanks to Impala Asset Management, the $2.4 billion activist hedge fund led by Bob Bishop. The US military purchased over 20,000 motorcycles from Harley-Davidson in World War I and the company also lent itself to supporting US and Allied troops in World War II, with 90,000 military motorcycles handed over. Harley-Davidson’s global fan club run in the millions of members, called Harley Owners Group (HOG), and their constant support of US military and Allied troops gives to many charities around the world. Under Mr. Wandell’s stewardship, the electric motorbike became a reality for Harley-Davidson when the LiveWire was first displayed to the media in June 2014 and released to customers by September 2019. It even became the star of 2019 documentary “The Long Way Up” featuring Unicef Ambassadors and Hollywood actor Ewan McGregor and his longtime riding buddy Charley Boorman when they traveled from Argentina to LA on the electric LiveWire bikes. In the 1950s Harley-Davidson dealt with reputation damage as well as economic downturns, and was on its knees by the 1960s. In 1969, American

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Harley’s ride with Hero may leave its dealers in the lurch

by Lijee Philip from https://auto.economictimes.indiatimes.com Dealers point to the mid-sized bike Street, which accounted for 70-90% of sales in upcountry and metro markets and has been out of production for more than a month. Harley-Davidson, which exited India in September, may have firmed up a manufacturing and distribution agreement with Hero MotoCorp, but the fate of its 33 dealerships spread across metros and smaller towns remains unclear. Dealers point to the mid-sized bike Street, which accounted for 70-90% of sales in upcountry and metro markets and has been out of production for more than a month. A section of Harley-Davidson dealers said continuing with many recently opened showrooms may not be viable, especially in smaller towns and in metros including the National Capital Region and Bengaluru, which have several such outlets. “We would sell at least 20-25 motorcycles a month. Now, it is down to single digits. With no sight of Street coming back and the launch of a mid-size motorcycle from the Hero-Harley combine at least a couple of years away, dealerships feel they need to be compensated for the investments made or margins increased to sustain operations,” one of the oldest Harley-Davidson dealers said on condition of anonymity. “As stated in our earlier announcement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts and accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers network in India,” a Hero MotoCorp spokesperson said in an email. “We don’t want to comment on anything further at this stage, as all specific details with regard to the transition process will be worked out in due course of time.” “We will get back as soon as we hear from the global team,” Harley-Davidson said. Dealers, still awaiting clarity from Harley-Davidson or Hero MotoCorp on the

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Why Harley-Davidson Closed Shop in India

From Ground-Zero of a Marketing Failure Is there a market for big bikes in India? All the big names have dealerships here in India – Triumph, Indian, BMW, Yamaha, Kawasaki, Honda and now some Italian brands too. India is the world’s largest market for two-wheelers overtaking China. Motorcycles and scooters can be seen everywhere in every city, suburbs and villages. It is the most popular choice of transport for the common man. Why would one of the world’s most popular brands decide to shut shop in India after spending a decade building dealerships and relationships? Harley-Davidson came to India before Indian and Triumph set foot here. In a way their sales figures induced other motorcycle brands to sell their larger models in India. Before Harley-Davidson the Japanese giants Honda, Yamaha, Kawasaki and Suzuki did not consider bringing their superbikes to Indian dealerships. They were content with their small commuter bikes and scooters selling in large numbers. So how does the trailblazer brand decide they don’t like what they have accomplished? The answers are complex and the answers may be closer to home in US of A than in India. CLICK HERE to read this Report on Bikernet. Join the Cantina – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

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Motorcycles and motor scooters in high demand as car sales tank in Alberta

by Helen Pike from https://www.cbc.ca Instead of sitting at home when the pandemic shuttered Alberta’s economy, some hopped on the saddle of a motorbike and hit the streets. According to statistics provided by the Motorcycle & Moped Industry Council (MMIC), sales across the province started to climb in April and May and peaked mid-summer. Year to date motorcycle sales are up 16 per cent and motor scooter sales are up 14 per cent over last year’s figures. Meanwhile, new vehicle sales are down about 26 per cent compared with January to August 2019, according to Statistics Canada. David Grummett, director of communications, said MMIC believes there was a healthy mix of new riders, returning riders and existing riders with some with vacation money burning a hole in their pockets. “There were a lot of new riders,” Grummett said “[There were people coming] back to the sport in big numbers … there were just people that wanted a new bike and maybe they weren’t going on the cruise. So they had some extra disposable cash. That seemed to be a good place to put it.” Jen Brown hadn’t been on a bike for a decade. She had taken a course and always intended to have a motorcycle of her own, but life got in the way. Until the pandemic hit. Then she found herself with extra cash usually set aside for rec-sports leagues and camping trips. So, she got a second-hand beater and, on her first solo ride, met a community of people by chance, on her first ride to Bragg Creek. ‘Everybody stepped up’ “Quite honestly, it’s what kept me sane all summer long,” Brown said. “The group became more and more eclectic, And we all sort of supported each other and helped each other out.” After that, she was

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Hero MotoCorp to develop, sell Harley-Davidson bikes for India market

from https://www.rushlane.com from https://motorcycles.einnews.com from https://www.business-standard.com from https://www.thehindu.com DELHI, India, Oct. 27, 2020 (GLOBE NEWSWIRE) — Embarking on a new journey together, Harley-Davidson, Inc. (“Harley-Davidson”), the legendary motorcycle manufacturer and Hero MotoCorp, the world’s largest maker of motorcycles and scooters in terms of unit volumes, today announced that the two will ride together in India. Per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles and sell Parts & Accessories and General Merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero MotorCorp’s existing dealership network in India. As part of a Licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name. These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India. This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp. About Hero MotoCorp Ltd. The New Delhi (India) headquartered Hero MotoCorp Ltd. is the world’s largest manufacturer of motorcycles and scooters, in terms of unit volumes sold by a single company in a year — the coveted position it has held for the past 19 consecutive years. The Company has sold over 95 million motorcycles and scooters in cumulative sales since inception. Hero MotoCorp currently sells its products in more than 40 countries across Asia, Africa, Middle East, and South and Central America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh. Hero MotoCorp has two world-class, state-of-the-art R&D facilities — the Centre of Innovation and Technology (CIT) in the northern Indian state of Rajasthan, and Hero Tech Centre Germany GmBH. Hero MotoCorp

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Harley in talks with Hero for distribution deal after exiting India

by Aditya Kalra & Aditi Shah from Reuters and https://www.business-standard.com Harley, known for its heavy touring motorcycles, struggled in India mainly because of high import duties. Harley’s 33 dealerships will likely come under Hero’s management under the new arrangement, said one of the sources. Harley-Davidson Inc is in advanced talks with India’s Hero MotoCorp for a distribution deal which will allow the U.S. firm’s iconic motorcycles to be sold in India, after it stops local manufacturing there, three sources told Reuters. The Milwaukee-based company said on Thursday it will stop sales and shut its manufacturing plant in India, effectively abandoning the world’s biggest motorcycle market after a decade of unsuccessful efforts to gain a foothold. Harley however is in talks with Hero MotoCorp to enter into a distribution arrangement that will allow the Indian company to import and sell Harley bikes as its sole distributor, two sources with familiar with the talks said. “Hero will be the master distributor for Harley bikes in India … This will be a partnership, a strategic alliance,” said one of the sources, all of whom declined to be named as the discussions were private. Discussions are also ongoing to let Hero become a contract manufacturer for at least one Harley motorcycle with 300-600 cc engine capacity, which it will launch later, the first source added. The financial details of the deal were not immediately clear. Asked about talks with Hero, a Harley spokeswoman said the company can’t comment on “rumours or speculation”. On Thursday, it said it was “changing its business model in India & evaluating options to continue to serve customers.” Hero MotoCorp, which is the India’s largest two-wheeler manufacturer by sales, said it doesn’t comment on market speculation. It produced 6.4 million two-wheeler scooters and motorcycles in the fiscal year ending March

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