Ride Home

by Elena Gorgan from https://www.autoevolution.com/ Ask anyone about Harley-Davidson and probably the first word you’ll hear out of their mouth is “freedom.” This is what the Ride Home is all about. Even for those who don’t ride or have little knowledge of the Harley-Davidson brand (or bikes in general), the image of the Harley-Davidson rider is that of a man’s man (or woman’s woman, in the case of female riders). Throughout the years, the brand has cultivated this image of the rugged outlaw, of the rebel who forsakes the urban environment for the open road and the sense of ultimate freedom. While the “outlaw” image has been turned into a cliché by the Hollywood machine, the rebel label still holds water. And it’s for and by these rebels that the big Ride Home was born into reality. The most recent edition, the 2018 one, solidified the event as the biggest of the kind in the world – and Harley-Davidson’s status as a leader in the biker community. All motorcycle groups and gangs have that brotherhood / sisterhood approach, but it is only Harley that can boast such a loyal following as to go on a cross-country pilgrimage every 5 years, just to honor the Harley-Davidson spirit. The Ride Home is a tradition that started in 1988, when the company celebrated its 85th anniversary. To mark the occasion, management rented out the front half of the Milwaukee SummerFest grounds, and the city of Milwaukee welcomed bikers from all over the world. They had no idea what to expect or how this event would snowball into something this impressive. As you probably know, Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin, by the Davidson brothers and their friend William Harley (with some help from another friend, Henry Melk). It is one of […]