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Will 2020 mark a turnaround for motorcycle powerhouse Harley-Davidson?

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by Margaret Naczek from https://www.bizjournals.com For 117 years Harley-Davidson Inc. has led the market in motorcycles and continues to hold a dominant market share in the U.S. heavyweight motorcycle market. Despite its dominance in motorcycles, fewer people are buying bikes, and the number of U.S. riders are growing at a slow pace. For several consecutive quarters, the company faced declining sales, lower revenue and flat stock prices. With falling sales numbers, 2020 is becoming a pivotal year for the company founded in 1903. Harley has plans to grow riders to 4 million by 2027, from 3.1 million now, and invest in new markets with its More Roads to Harley-Davidson initiative, which launched in 2018. Some analysts, however, are uncertain of Harley’s ability to achieve such goals. “We are becoming a company that excels and exists to not only build great bikes, but to build riders,” Harley-Davidson CEO Matt Levatich said in the company’s fourth-quarter conference call. During the call, Levatich listed four target areas that the Harley plans to hit in 2020 to retain early riders, a category segment that the manufacturer has struggled with. The company plans using riders to recruit and coach new riders, allow early riders to experience riding opportunities on their own turn and on their own terms and solidifying rider commitment through experimental opportunities like overnight rides. New motorcycles such as Harley’s first electric motorcycle LiveWire, released in September 2019, or the new Pan America adventure touring bike and Bronx Streetfighter bike, which are expected to release late in 2020, are also part of the company’s efforts to turn U.S. motorcycle sales around and build a strong ridership base. At least one dealer is hopeful about the strategy. “It’s brave if you think about it,” said Goran Zadrima, regional manager at Milwaukee and West Bend […]

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Harley struggles to fire up new generation of riders with electric bike debut

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by Rajesh Kumar Singh from https://www.reuters.com/ CHICAGO (Reuters) – Harley-Davidson Inc (HOG.N) is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. But as Harley ships its first “LiveWire” bikes – priced at $29,799 – to dealers, there is little evidence the 116-year-old brand is catching on with new young customers. The problem lies mostly with this “super-premium” product’s price. The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, “green” and affluent first-time motorcyclists. The sleek sport bike has been available for preorder in the United States since January. However, the bulk of the orders are coming in from existing and old riders, according to interviews with 40 of the 150 dealerships nationwide that are carrying the bike this year. The dealers Reuters spoke with account for little over a quarter of LiveWire dealerships and are spread across Wisconsin, Illinois, Indiana, Ohio, Michigan, California, Nevada, New Jersey and New York. Harley has for years failed to increase sales in the United States, its top market accounting for more than half of its motorcycles sold. As its tattooed, baby-boomer base ages, the Milwaukee-based company is finding it challenging to woo new customers. In 2018, Harley posted the steepest sales decline in four years in the United States. U.S. sales are tipped to fall again this year. Harley Davidson’s U.S. Retail Sales Grappling with an ageing customer base and the waning charm for its big bikes, Harley has failed to post sales growth in the United States – its biggest market – in the past four years. The heavyweight motorcycle maker’s stock price has declined by 42% in the past five years. By comparison, the S&P 500

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Maturing US Market Coupled With Global Auto Slowdown Affecting Harley-Davidson’s Top Line

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by Trefis Team https://www.trefis.com Harley-Davidson (NYSE: HOG), whose stock currently trades at around $35, generates its revenue primarily from its Motorcycle segment, which is projected to account for 86% of total revenues in 2019, while the Financial Services are expected to contribute 14% to the top line. In this note we discuss the revenue segments of Harley-Davidson, their historical performance, and expected Total Revenue for 2019. You can look at our interactive dashboard analysis ~ Harley-Davidson’s Revenue: How does HOG make money? ~ for more details. In addition, here is more Consumer Discretionary data. What Does HOG offer? Harley-Davidson Motor Company was founded in 1903. In 1986, Harley-Davidson, Inc. became publicly held and currently is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The company specializes in heavyweight (601cc+) cruiser and touring motorcycles. The Company’s long-term strategy, announced in 2017, is to build the next generation of Harley-Davidson riders globally and includes the following 2027 objectives: Build two million new Harley-Davidson riders in the U.S. Grow the Harley-Davidson international business to 50 percent of its total annual volume. Launch 100 new, high-impact Harley-Davidson motorcycles. Deliver superior return on invested capital for HDMC that falls within the top quartile of the S&P 500. Grow the business without growing its environmental impact. Operating Segments: Motorcycles and Related Products Segment: The Motorcycles segment consists of HDMC, which designs, manufactures, and sells at wholesale, on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Company conducts business on a global basis, with sales in the United States, Canada, Latin America, Europe/Middle East/Africa (EMEA), and Asia Pacific. Financial Services Segment: The Financial Services segment consists of HDFS which is engaged in the business of financing and servicing wholesale

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Weed revenue in Colorado tops $1 billion

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Colorado has generated more than $1 billion by selling marijuana. The state legalized weed in 2014. Since then, total sales have exceeded $6.56 billion, according to the state’s department of revenue. “Today’s report continues to show that Colorado’s cannabis industry is thriving, but we can’t rest on our laurels,” Colorado Gov. Jared Polis said in a statement on Wednesday. “We can and we must do better in the face of increased national competition. We want Colorado to be the best state for investment, innovation and development for this growing economic sector.” The marijuana industry is creating jobs in the state, with 2,917 licensed businesses and 41,076 individuals licensed to do such work, according to the department of revenue. “We are committed to facilitating responsible innovation within this dynamic industry through continued engagement with our diverse group of stakeholders,” Jim Burack, director of the Colorado Department of Revenue, said in a statement. “Colorado will continue to be known for its regulatory leadership.”

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Harley-Davidson Acquires Company That Makes Electric Bikes for Kids

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Harley-Davidson is trying to attract a new generation of riders at a very young age. The iconic motorcycle company announced Tuesday that it was buying StaCyc, which makes two-wheel electric bikes for kids. StaCyc has two models — the 12eDrive and 16eDrive — that the company describes as “the perfect choice for little rippers” between the ages of 3 and 7. The bikes have a top speed of about 10 miles per hour and sell for a range of $649 to $699. Harley-Davidson said in a statement that Harley-Davidson branded versions of StaCyc’s two models will be available at select Harley-Davidson dealers in the United States in the third quarter of 2019. “The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere,” said Heather Malenshek, Harley-Davidson senior vice president of marketing and brand, in the statement. Harley-Davidson is increasing its bets on electric vehicles as sales of traditional bikes slow. The company has already announced plans to launch the LiveWire premium electric motorcycle this fall. It is also developing other electric bikes that it plans to start selling in 2021. Harley-Davidson needs new growth opportunities as the company struggles to deal with tariffs from the Trump administration that have hurt earnings. Sales and profits are expected to fall this year and revenue is only expected to rebound slightly in 2020. Shares of Harley-Davidson have rallied this year with the rest of the market, rising 10% so far in 2019. But the stock is trading nearly 20% below its 52-week high.

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