movable

by Pearl Daniels from https://www.rushlane.com This two level movable dealership has the complete range of Royal Enfield motorcycles on display Royal Enfield has introduced a novel way to display and sell its range of bikes in Thailand. A movable dealership has been set up at the Chiang Rai, Thailand region which is constructed out of shipping containers so as to allow it to be completely dismantled and moved to a different location. This is a two level showroom that boasts of a novel layout with the display area that showcased the entire range of Royal Enfield motorcycles while RE branded riding gear is also showcased on another level. The new store is a part of the Golden Triangle region bordering Laos, Myanmar and Thailand. It is currently open to customers in the Chiang Rai area. Royal Enfield commenced sale of motorcycles in Thailand four years ago. It offers its complete range of motorcycles and currently has 9 showrooms and 6 service centers in the country. There is also an assembly plant in Thailand which commenced operations in June 2019. It may be recalled that the Royal Enfield 650 twins were initially launched in this South East Asian market. Though this is a movable showroom, it is very much like any other RE showroom around the globe. The exteriors as well as interiors are decorated in the same global theme of Royal Enfield. Exteriors are finished in the same colours, while on the inside you will find motorcycle display area, accessories, etc. The idea behind such an initiative is to keep the costs low and have the freedom to set up your showroom in different areas – depending on business / time of the year. These new showrooms are easy to setup, and dismantle – in short period of time. They […]