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VP Racing & Speed Society Hit the Street With New Streetwear

By General Posts

San Antonio, TX (October 19, 2022) – VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, announced today that they have entered into a licensing agreement with Speed Society, LLC, and have joined forces to launch their first line of The Racing Class streetwear.

“Speed Society is widely regarded as the largest automotive network in the world and a leader in automotive lifestyle apparel, car club, content creation, and car giveaways,” said Bob Merz, Director of Brand Management and Licensing at VP Racing. “This new licensing collaboration with Speed Society will support and further advance VP’s sales and market-leader position with fashion-conscious race fans everywhere.”

“We are excited to team up with VP Racing to bring two powerful brands together to create something incredible beyond racing. We have tapped into the culture of our fans to bring unique capsule collections of streetwear apparel that represent them as individuals and their passions of fashion, art, and automobiles. VP Racing is such an impactful legacy brand, we couldn’t resist the chance to work together and showcase a game-changing collaboration,” says Bryan Cole, CMO of Speed Society.

“It has been an exciting process to work with Speed Society and see the VP Racing brand translated into streetwear that is both trendy and evergreen, “said Vivian Velasco, President of Pacific Swell Brands, VP Racing’s exclusive licensing agency and broker of the licensing partnership.

Visit https://speedsociety.com

The initial two streetwear capsule collections, “Chasing Checkers” and “Pilot,” are being released exclusively on SpeedSociety.com this week.

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About VP Racing Fuels : VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies.

About Speed Society : Speed Society is the largest automotive lifestyle brand that unifies a diverse group of motorsports, fashion, art & pop culture enthusiasts from around the globe

Harley-Davidson Museum campus roars all March long

By General Posts

The Harley-Davidson Museum® campus roars all month long

Kickstart March with the official Mama Tried Pre-Party and keep the throttle open.

MILWAUKEE, USA (March 3, 2022) – It’s time again for Mama Tried, the indoor invitational motorcycle show that connects motorcycles and builders to fans and riders alike. And the Harley-Davidson Museum is doing its part to keep the fire stoked all winter long by hosting the Mama Tried Official Pre-Party, powered by Budweiser® & Bulleit® Bourbon, which will be taking over MOTOR® Bar and Restaurant on Thursday, March 3. The Boonie Bike World Series will light up the track and your favorite Flat Out Friday racers and Mama Tried Motorcycle Show builders will be a part of the fun. Plus, 88.9 Radio Milwaukee’s Marcus Doucette will be spinning the tunes that will have the crowd shaking their money makers.

And faith and begorra, the fun won’t stop when Mama Tried packs it up. Mark your calendars for Thursday, March 17 when the shenanigans reappear at MOTOR® Bar and Restaurant for the St. Patrick’s Day Indoor Bike Night. With live music from the Lil Rev & Will Branch duo, featuring some traditional Irish and Celtic music plus a mix of blues, bluegrass, roots and rock, everyone will be enjoying the luck of the Irish.

Finally, with Lent underway, MOTOR® Bar and Restaurant has you covered when it comes to your fish fry fix. The famous all-you-can-eat fish fry has a new friend on the menu. On Wednesdays and Fridays throughout Lent, the AYCE fry and the Atlantic cod sandwich – complete with Muenster cheese, jicama slaw, and pickles on a brioche bun with tartar sauce – will be off the hook.

MOTOR is also teaming up with Feeding America Eastern Wisconsin for the first ever Friday Fish Fry Challenge, taking place Friday, March 4. See below for more information on how to participate.

Please note the H-D Museum™ campus has resumed seven days a week operation.

PROGRAMMING / EVENTS
Mama Tried Motorcycle Show Official Pre-Party at MOTOR® Bar & Restaurant, March 3, 5 – 9 p.m.
The world’s only Harley-Davidson Museum kicks off the Midwest’s preeminent motorcycle show weekend with the Official Mama Tried Pre-Party, powered by Budweiser® & Bulleit® Bourbon.
The Flat Out Friday Boonie Bike World Series will light up the track outside on Motorcycle Plaza. Rub elbows with Flat Out Friday racers and Mama Tried Motorcycle Show builders inside and outside MOTOR® Bar & Restaurant. Top off the night with music by DJ Marcus Doucette from 88.9 Radio Milwaukee, raffles, outdoor fire pits, Busch Light Bike Night Koozie and Bulleit Cocktail specials all night long. Don’t miss it! Come early and visit the Harley-Davidson Museum from 10 a.m.–5 p.m. H.O.G.® members get in free to the H-D Museum every day. For more information or to purchase H-D Museum™ tickets in advance, visit H-DMuseum.com.

Free Shuttles to Mama Tried Motorcycle Show, March 5, 10 a.m.–6 p.m.
Two shuttles will loop continuously from the H-D Museum, stop at Fuel Café 5th St. and head to The Rave / Eagles Club on Saturday, March 5 from 10 a.m.–6 p.m.

St. Patrick’s Day Indoor Bike Night, March 17, 5–9 p.m.
Celebrate St. Patrick’s Day at MOTOR® Bar & Restaurant where everyone’s Irish and an Indoor Bike Night fan powered by Budweiser® and Bulleit® Bourbon. Live music by LIL REV & WILL BRANCH duo featuring some traditional Irish music, Celtic music plus a mix of blues, bluegrass, roots and rock from two of the top musicians in the industry. Traditional raffles and festive food & drink specials including Busch Light Bike Night Koozie deal and Bulleit Cocktail specials all night long.

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Engineering Merit Badge (Saturdays at 11 a.m. and 1:30 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be partially facilitated as scouts explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, partially facilitated program, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS
Keith Brammer (Die Kreuzen) leather jacket (on display now)
Perhaps no other genre of music is so closely associated with the classic black leather jacket than punk rock. Keith Brammer, of Milwaukee’s hardcore punk band Die Kreuzen, has graciously lent his well-worn leather to the H-D Museum. The jacket was purchased in New York City in the 1980s and was a constant companion for Brammer throughout his touring days. Check out the Custom Culture gallery to view this piece of Milwaukee music history.

Inspiration and Recovery: Wounded Veteran Climbs the Seven Summits (on display now)
In September 2009, Specialist Benjamin Breckheimer, a Cavalry Scout with the U.S. Army 2nd Stryker Brigade, 2nd Infantry Division, was severely wounded during a tour in Afghanistan. His rehabilitation was difficult as he endured numerous surgeries. During this same time, the Harley-Davidson Museum regularly sent care packages – including H-D Museum™ flags dotted with well wishes – to active-duty military personnel. Breckheimer took to mountaineering during his recovery and over the summer carried the H-D Museum™ flag to the summit of Denali, the highest point in North America. With that peak reached, Breckheimer became the first and only Purple Heart recipient to reach all the Seven Summits, the highest peaks on each of the seven continents. He continues to climb, and he shares his inspiring story to encourage resiliency and support the mental health of veterans and current service members.

Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America™ adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.
The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

Harley Fox (on display now)
Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)
The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.
Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (on display now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

THE SHOP
The Shop at the Harley-Davidson Museum is the place to find exclusive apparel, collectibles and accessories inspired by the H-D Archives. Check out new spring items that are arriving daily!

MOTOR® BAR & RESTAURANT
In addition to the Mama Tried Pre Party and the St. Patrick’s Day Indoor Bike Night revelry, MOTOR’s March specials are cooking all month long. Whether it’s the Peppercorn Burger (8 oz. hand-packed, ground chuck patty studded with a crushed peppercorn medley, topped with sautéed onions, Swiss cheese, and a whiskey peppercorn sauce and served with fries and pickle spear for $15.95), the Bangers & Mashed (locally sourced sausages, buttery mashed potatoes with onion gravy and sweet peas for $ 15.95) or the Old Fashion Bread Pudding (brioche baked in an orange and vanilla custard with dried cherries served with brandy caramel sauce and vanilla ice cream for $8.95), MOTOR® Bar and Restaurant serves up the ideal pairings of food and fun.
MOTOR is also teaming up with Feeding America Eastern Wisconsin for the first ever Friday Fish Fry Challenge, taking place Friday, March 4. Vote for your favorite fish fry by making a donation in the name of your favorite restaurant (obviously, it’s MOTOR). One donation = One vote. The team with the most votes wins the challenge and gets named the 2022 winner on Friday Fish Fry Day’s website! To avoid dipping into the staffs’ tips, the fundraiser will take place online only. Fans can vote at http://www.FeedingAmericaWI.org/fishfry or donate to the restaurant’s specific text keyword (text FISHFRY3 to 71777 to cast a vote for MOTOR).

1903 EVENTS
Did you see the news? The H-D Museum announced plans to reshape its campus. And that includes our special-events spaces. The all-new Garage will be open later this spring, and the team at 1903 Events would love to make your event one for the ages. Contact them now to book for this year (and beyond).

SAVE THE DATES
Milwaukee Day, April 14
Inaugural Bike Night, May 5

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

Harley-Davidson Removes Branded Merchandise From Amazon

By General Posts

by Brendan Menapace from https://www.goprintandpromo.com

Harley-Davidson Removes Branded Merchandise From Amazon, Prioritizes Its Own E-Commerce Initiative

Harley Davidson CEO Jochan Zeitz said his company will no longer sell branded merchandise on Amazon, instead choosing to prioritize its own dealers’ e-commerce efforts.

“We want to have a fully integrated, digital e-commerce business with our dealers,” Zeitz said, according to The Detroit News. “Amazon was not really something that got our dealers into the mix.”

It’s not hyperbole to say that Amazon dominates e-commerce. But there has been pushback against the site through initiatives such as Small Business Saturday and from big brands such as Nike, which previously announced it would stop selling sneakers and apparel on the site.

For Harley-Davidson, the concern is that Amazon is cutting into branded merchandise revenue from its dealerships. This is particularly pressing after Harley posted fourth-quarter losses, with Zeitz looking to steer the bike toward growth after years of declining sales in the U.S.

That plan, which Harley is calling “Hardwire,” will include premium apparel and accessories as a means of strengthening its brand as more than just a motorcycle company.

The decision to move away from Amazon is also a direct reversal of a previous plan to boost the company, after former CEO Matt Levatich debuted the “digital storefront” on Amazon in October 2018.

If selling on Amazon didn’t work, maybe becoming more autonomous in its e-commerce offerings could help. Consumer habits have changed, and the simple convenience of buying from Amazon isn’t always more popular than being able to buy directly from a company.

We might not see a mass brand exodus from Amazon any time soon, but between Nike and Harley-Davidson, we’re seeing a few major brands testing the waters of e-commerce without Amazon involvment.

How Harley-Davidson Came to Make Beer

By General Posts

by Elena Gorgan from https://www.autoevolution.com/

Throughout its 117-year history, Harley-Davidson often turned to merchandising to boost sales, expand its reach and draw in new segments of the public. Some novelty items were hits and misses, while others fared decently – but not a single one was as successful as the Harley-Davidson Beer.

We’ve already discussed some of the most surprising items Harley sold that you (probably) didn’t know about, and mentioned beer as well. Indeed, one of the most iconic motorcycle makers in the world once sold beers by the four- or six-pack as an official product. In fact, it did so for many years, between 1984 and 2000, and then again in 2018, as a limited-edition for the 5-year anniversary known as the Ride Home.

The association between bikes and beer isn’t surprising. After all, it’s a known fact that bikers prefer beer over wine or even hard liquor, and a can of beer seems more at home in the hand of a biker than anywhere else. As for how Harley itself came up with the idea of stamping the HD name on it, it turns out it went beyond the desire to make some extra cash.

Sure, when it was first launched in 1984, at the Daytona Bike Week, it was a novelty item meant to draw on the Harley name for a boost in profit. The cans were made to resemble oil cans, painted in the colors of a chopper (silver and black), but the beer inside was of the generic type. It was a pure marketing move: take a bland, generic beverage and repackage it in order to sell it as a novelty for more money.

By 1987, though, Harley bosses had understood that, even if their beer would sell either way, it would sell even better if it was a quality product. That’s when the Harley-Davidson Heavy Beer was officially born – and introduced at the same Daytona Bike Week event. Made in partnership with Pabst Brewing Co. and packaged inside a can in silver and orange, with the writing “Daytona 1987,” it was a standalone product that spoke of Harley’s commitment to delivering excellence to the riders.

It also spoke of the company’s desire to take merchandising one step further, by delivering something rival companies couldn’t. Or, as Clyde Fessler, Harley-Davidson marketing executive at the time, explained to the Orlando Sentinel upon launch: when your biggest property is your name, you make sure you don’t put it to shame.

“It’s the best beer brewed in Wisconsin,” Fessler boasted, saying the Heavy Beer was thought of as “anti-light beer.”

“The strongest thing we have is our name,” he continued. “To middle America, Harley Davidson is what the Jaguar name is to the yuppies. We sell 30,000 bikes a year, but 2.5 million T-shirts. We wanted to do something the Japanese couldn’t do. Could you see yourself drinking ‘Suzuki beer?’”

Harley continued making limited-edition beer until 2000, for each Daytona Bike Week edition and other HD-sponsored events. As with other novelty items, cans sold out faster than hot cakes, but sellers would often tell the media that they hardly ever saw buyers drink it. To this day, a can of Harley-Davidson beer is a collectible, whether empty or still unopened.

In 2018, for the 5-year anniversary known as the Ride Home or HarleyMania, Harley-Davidson brought back its beer from the dead. This time, it was a one hundred percent homemade product, in the sense that Harley partnered with 3 breweries from hometown Milwaukee to deliver the same taste bikers had come to love in Heavy Beer.

Good City Brewing, Third Space Brewing, and Milwaukee Brewing Co. used all-Wisconsin malts in creating the beer, which was described as “super balanced and drinkable.” It was made widely available at the event, at $7.99 to $8.99 a four-pack. Like with every other edition of the Harley Beer, demand was so high they had to ask buyers to cut back on orders.

The Orlando Sentinel described the 1987 Daytona beer upon launch as having “a thick head, full aroma and a heavy, European-style body” with a “rich [taste]: a slight malt sweetness at first, a strong taste of hops and a sharp, almost bitter finish.” You can still find unopened cans from that year and later on on eBay and beer-dedicated websites, though drinking them after all these years is probably not a good idea.

3 Surprising Items Harley-Davidson Sold That You Didn’t Know About

By General Posts

by Elena Gorgan from https://www.autoevolution.com

Harley-Davidson may arguably not be the best or most affordable motorcycle maker in the world, but it is a strong contender for the title of most recognizable brand out there. Throughout its 117-year history, it is not without hit and misses, though.

Today, Harley sells a wide array of bike-related merchandise, from clothes and footwear, to accessories and other assorted riding gear. It also puts its name on other, perhaps more surprising stuff, like home decorations, holiday décor, garden gnomes (biker style!), and the usual range of cups, mugs and drinkware.

This is nothing compared to some efforts the company has made in the past to become more relatable, more popular and to effectively shake off that bad biker boy image and / or association with Hells Angels criminal activity. Here are three of the most surprising and strangest items Harley sold under the Harley-Davidson name, of which you may or may not have known about.

You think of Harleys and you immediately see a leather-clad biker. Whether that biker is male or female isn’t even of relevance, because he or she will be wearing black leather from head to toe, perhaps with studs, fringes or the occasional chain.

Yes, this is an over-generalization of the image of the Harley rider, but it’s meant to serve a point. The last thing on your mind when you think of a Harley biker is the image of a man in a suit with a necktie.

Back in the ‘90s, HD was struggling, both financially and image-wise. In an appeal to expand its reach to include new segments of the market, it started selling ties. These sold until the early 2000s and were discontinued following tepid response. You can still find them on eBay, though: they sell for anything between $10 for a used one and $40 for a 2-pack with the original tags still on.

The ties came with comic book-inspired patterns, or variations on the HD logo, or even in patriotic colors with the bald eagle. Some were funny, others quirky, and many just tacky. Only someone with a vivid personality and a strong sense of humor could have pulled them off, even in the funky ‘90s fashion.

Harley-Davidson Beef Jerky

In 2007, Harley-Davidson and ConAgra Foods announced a partnership that would mark the bike maker’s first and only foray into the food market: beef jerky. Starting from the premise that bikers too get hungry and are reluctant to cut their rides short just so they can grab a bite, the Harley-Davidson Beef Jerky came to be.

“Harley riders live for the time they spend on their motorcycles, and beef jerky is a convenient food for the open road,” Tom Parsons, Harley-Davidson acting general manager of General Merchandise at the time, said. “It’s a great way for riders to grab a snack and keep on rolling.”

Selling at $5.99, it came in three flavors (Original, Teriyaki and Pepper) and became so popular that dealers would include it in the purchase of a new bike.

Harley-Davidson Cigarettes

Back in the day, smoking was the “cool” thing to do. Before its health effects were fully revealed and the war against the tobacco industry started, smoking was everywhere, from music and movies, to ads, magazines and, perhaps more importantly, a fixture to the image of the Harley biker.

So, at the start of the ‘80s, Harley-Davidson decided to sell Harley cigarettes, as part of a limited-time partnership with Lorillard Tobacco Company. The decision was perhaps prompted by a 1985 Lorillard study that showed that, while people had a positive image of the Harley bike, they had a negative one of the Hells Angels members who rode it.

The goal was, as with the other two items on this short list, to broaden the Harley appeal, present a softer and more relatable image, and capitalize on the existing Harley image. The cigarettes were a hit among the bikers, but it’s not known if they helped Harley reach that stated goal.

In the early 1990s, Harley and Lorillard had a major falling out, which saw both companies sue and countersue each other. By then, the image of the good Harley biker was on the rise, so the maker wanted to distance itself from the tobacco war that had started. In court documents unsealed years later, it was revealed that its biggest concern was that cigarette ads would appeal to minors, and it would get dragged into tobacco litigation.

Lorillard was granted the right to sell the cigarettes until 2001, but in 1998, decided to rebrand them as Maverick. The Harley-Davidson Cigarette officially died then. Empty packs are still sold as collectibles online, if you’re the nostalgic type.

In addition to these three items, Harley also sold lampshades, beer, table sets and novelty phones – shaped like Hogs, of course.

5-Ball Racing Leathers Report

By General Posts

Amigo, The Dayroll came in the mail yesterday. I really like it!!

The quality is unbelieveable!

It is perfect for stashing a pair of gloves, maybe a sweatshirt, glasses, maybe spare sunglasses and camera. It will definitely replace the bigger bag I have on my bike for the stuff I carry around everyday!!

Thanks for getting it here so quickly too!! All the best!!

–Ken

SHOP NOW – CLICK HERE TO SEE THE FABULOUS 5-BALL MERCHANDISE

Check out our threads, buckles and books. http://shop.bikernet.com/

Harley-Davidson teams with The Rolling Stones for Limited Edition merchandise

By General Posts

MILWAUKEE (June. 3, 2019) Harley-Davidson and Bravado, Universal Music Group’s merchandise and brand management company, are pleased to announce the launch of a special collection in collaboration with the iconic rock band, The Rolling Stones. Available now, the limited-edition line of men’s, women’s and youth apparel will be sold at Harley-Davidson dealerships around the world and on Harley-Davidson.com.

“We are excited to partner with The Rolling Stones on a collaboration that brings two iconic brands together in a shared celebration of individuality and self-expression,” said Mary Kay Lee, Director of Consumer Product Portfolio, General Merchandise. This limited offering of co-branded merchandise will appeal to a multi-generational audience of fans of both The Rolling Stones and Harley-Davidson.”

The collection features styles focused on key eras of The Rolling Stones’ music and career stages and celebrates the shared spirit of personal freedom shared between The Rolling Stones and Harley-Davidson. The offering will include 58 total styles across men’s, women’s and youth and is made up of three distinct graphic capsules:

  • Modern Mashup is inspired by the relationship of two iconic logos synonymous with style, form, and fashion remixed for a whole new generation of fans of both brands
  • Tour / On the Road is inspired by the notion of travel, exploration, and journey to new horizons
  • Bootleg is inspired by the tour t-shirts sold outside of venues in the ‘70s with riffs on the iconic logos and designs of that era

“The Rolling Stones and Harley Davidson are two iconic brands that span generations and continue to engage and excite fans around the world,” said Christine Buckley, Vice President, Global Brand Management of Bravado. “This collection embodies both brands, giving fans a new way to celebrate both The Rolling Stones and Harley Davidson.”

This collection features men’s, women’s and youth printed T-shirts, long-sleeve shirts, and sweatshirts. Find a dealer using Harley-Davidson’s dealer locator at www.h-d.com/dealerlocator.

This latest new collection supports Harley-Davidson’s long-term strategy to build the next generation of riders globally through new products, broader access and stronger dealers.

New Cutting Edge Helmets With Unique Harley-Davidson Style

By General Posts

Matte Black Boom!™ Audio N02 Full-Face Helmet

The Spring riding season is a good time to take a look at riding gear to see if upgrades are needed and helmets are the best place to start. This Spring, Harley-Davidson has partnered with industry-leading helmet manufacturers to create a lineup of new cutting-edge helmets that utilize the latest in technology and look as good as they function.

Staying connected while on the road just got easier thanks to the new Boom!™ Audio N02 Full-Face Helmet (P/N 98365-19VX, $550.00*).  This advanced matte black helmet allows for innovative communication and sound experience with zero setup required. The built-in Sena 20S Bluetooth® communication system links up to eight riders on the intercom and has integrated speakers and a microphone to pair Bluetooth-enabled mobile devices for navigation, favorite play lists and hands-free calls.

Providing side coverage that will protect the head and face without compromising airflow or field view, the new Maywood Interchangeable Sun Shield H27 3/4 Helmet (P/N 98361-19VX, $160.00*) offers a versatile 3-in-1 design to give riders options. Riders can choose from three different looks thanks to the removable peak visor, side plates and face shield that allow for an adjustable experience. This versatile helmet features a retractable sun shield that deploys quickly and easily along with a face shield that offers 95% UV protection and anti-scratch coating.

The new Capstone Sun Shield H24 Modular Helmet (P/N 98357-19VX, $250.00*) gives riders full-face coverage but with the added benefit of a flip-up chin bar for easier communication. With an easily deployable retractable sun shield, this helmet features an advanced ventilation system for full front-to-back airflow to help flush out heat and humidity. The face shield offers 95% UV protection, an anti-scratch coating and uses the QuickSlide™ shield replacement system for quick, secure, tool-free removal and installation. This helmet is also compatible with the Boom!™ Audio 20S Bluetooth® Helmet Headset.

Visit a Harley-Davidson dealership to check out the entire selection of Harley-Davidson helmets and ask a staff member for a custom consultation to find the right style and fit. All helmets are DOT-approved and feature a fiberglass shell with a double D-ring chin strap. A helmet bag is included with each helmet purchase.

Harley-Davidson MotorClothes apparel and Genuine Motor Accessories are available at more than 750 authorized retail locations in the United States and online.

Matte Black Boom!™ Audio N02 Full-Face Helmet

Midnight Blue Maywood Interchangeable Sun Shield H27 3/4 Helmet

Bikernet Book Review: Keith R. Ball predicts the future back in year 2000

By General Posts

Bikernet Book Review: Keith R. Ball predicts the future back in year 2000
Revisiting Sam “Chopper” Orwell written by Keith Ball almost two decades ago.
By Ujjwal Dey

George Orwell introduced the world to the idea of Big Brother, doublethink, and newspeak in his celebrated and prophetic novel ‘1984’.

A divided America has the world at panic with everyone and their pet dog uncertain about the future of the promised land of USA. But what does this bold new future mean to us bikers with our nomad lifestyle and love of everything that is good and pure. We were once bracketed with hippies and freethinkers. Now we are labelled as patch wearing misfit outlaws and one-percenters.

Well, a brief and graphic illustration of this dystopian future is available in 2000 novel by Keith Randall Ball titled Sam ‘Orwell’ Chopper in reference to George Orwell’s classic masterpiece ‘1984’.

CLICK HERE TO BUY THE BOOK ONLINE.

Believe the impossible. Read the truth. Fight for your Freedoms. Ride Free!

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