LiveWire

Harley-Davidson halts electric motorcycle production

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Oct 14 (Reuters) – Harley-Davidson Inc said on Monday it has stopped production of its first electric motorcycle after discovering a glitch in the final quality checks. The motorcycle maker said it does not have a timeline as to when the production will resume. Harley-Davidson’s stock turns down after WSJ report halting production of electric motorcycle Shares of Harley-Davidson Inc. HOG, +0.31% swung to a loss Monday, after The Wall Street Journal reported that the company had to halt production and delivery of its first electric motorcycle after finding a problem related to charging equipment. The stock was down 1.1% in afternoon trading, after being up as much as 0.7% earlier in the session. The electric motorcycle, the LiveWire, was part of the company’s plan to inspire the next generation of riders. The company is scheduled to report third-quarter results on Oct. 22 before the opening bell. Harley’s stock has lost 5.2% over the past three months, while the S&P 500 SPX, -0.14% has slipped 1.6%.

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Harley struggles to fire up new generation of riders with electric bike debut

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by Rajesh Kumar Singh from https://www.reuters.com/ CHICAGO (Reuters) – Harley-Davidson Inc (HOG.N) is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. But as Harley ships its first “LiveWire” bikes – priced at $29,799 – to dealers, there is little evidence the 116-year-old brand is catching on with new young customers. The problem lies mostly with this “super-premium” product’s price. The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, “green” and affluent first-time motorcyclists. The sleek sport bike has been available for preorder in the United States since January. However, the bulk of the orders are coming in from existing and old riders, according to interviews with 40 of the 150 dealerships nationwide that are carrying the bike this year. The dealers Reuters spoke with account for little over a quarter of LiveWire dealerships and are spread across Wisconsin, Illinois, Indiana, Ohio, Michigan, California, Nevada, New Jersey and New York. Harley has for years failed to increase sales in the United States, its top market accounting for more than half of its motorcycles sold. As its tattooed, baby-boomer base ages, the Milwaukee-based company is finding it challenging to woo new customers. In 2018, Harley posted the steepest sales decline in four years in the United States. U.S. sales are tipped to fall again this year. Harley Davidson’s U.S. Retail Sales Grappling with an ageing customer base and the waning charm for its big bikes, Harley has failed to post sales growth in the United States – its biggest market – in the past four years. The heavyweight motorcycle maker’s stock price has declined by 42% in the past five years. By comparison, the S&P 500

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Harley-Davidson launches new Motorcycle Models and Technology for 2020

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HARLEY-DAVIDSON LAUNCHES NEW MOTORCYCLE MODELS AND TECHNOLOGY FOR 2020 The Debut of the All-Electric LiveWire™ Motorcycle and the Return of the Legendary Low Rider® S Model MILWAUKEE (August 20, 2019) – New models, new technologies, and more customer choices are featured in the expansive lineup of Harley-Davidson® motorcycles for 2020.The new Harley-Davidson Low Rider® S model brings aggressive style and all-out performance to a 2020 Harley-Davidson models that also include the all-electric LiveWire™ model and the new CVO™ Tri Glide® model, the ultimate three-wheel motorcycle. Also new for 2020 is the H-D™ Connect service, a subscription-based cellular connectivity service for select Harley-Davidson motorcycles, and the Reflex™ Defensive Rider Systems (RDRS), a new collection of rider-control technologies for select models that includes traction control and advanced Antilock Braking System (ABS). The new models and advanced technologies are components of the More Roads to Harley-Davidson plan to accelerate building the next generation of riders through new products in additional motorcycle segments, broader access and a commitment to strengthen dealers globally. “Harley-Davidson offers riders a host of new models, gear and accessories for 2020 as we leverage our unmatched ability to blend style, performance and technology in products designed to elevate the motorcycling experience,” said Heather Malenshek, Harley-Davidson Chief Marketing Officer. “This year Harley-Davidson offers more choices for more riders than ever before.” Harley-Davidson LiveWire Model: A New Motorcycling Experience The LiveWire model is an all-new, all-electric motorcycle; an exhilarating and evocative new model designed to offer the rider a high-performance motorcycling experience infused with a new level of technology, and the premium look and feel of a Harley-Davidson product. Propelled by the immediate torque of the H-D™ Revelation™ all-electric powertrain, the LiveWire motorcycle is capable of rapid acceleration with just a twist of the throttle – no clutching or gear shifting required.

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Harley-Davidson Announce Opening of Electric Revolution: World’s First Museum Exhibit Exclusively Featuring Electric Motorcycles

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Harley-Davidson and the Motorcycle Arts Foundation Announce the Opening of Electric Revolution, the World’s First Museum Exhibit Exclusively Featuring Electric Motorcycles, opening April 6, 2019 at Petersen Automotive Museum in Los Angeles LOS ANGELES, March 26, 2019 /PRNewswire/ — The Motorcycle Arts Foundation (MAF) and Harley-Davidson announced today the opening of Electric Revolution, the world’s first museum exhibition exclusively featuring electric motorcycles. This exhibit, which is supported by Harley-Davidson, will open at the Richard Varner Family Gallery at the Petersen Automotive Museum in Los Angeles, California on April 6, 2019. Curated by MAF co-founder Paul d’Orléans, the exhibit will explore the history and current state of the electric motorcycle and e-bike industry with 21 examples of 2-wheeled electric vehicles from both custom builders and established manufacturers. Zero-emission vehicles have become a prominent part of the transportation landscape, and electric motorcycles and e-bikes are one of the fastest growing sectors in this quickly evolving market. The exhibit assembles a dynamic mix of production, racing, prototype and custom electric motorcycles from world renowned manufacturers and builders in the EV space including Harley-Davidson, CAKE, Specialized Bicycle Components, Roland Sands Design, Curtiss Motorcycles, Alta Motors, Joey Ruiter, and Noel Connolly. Harley-Davidson is the lead sponsor for this exhibit and has provided three recent prototypes from their electric portfolio, including the 2020 LiveWire, which will be available to the public in Fall 2019. “We are creating history with the world’s first exhibition of any type to feature two-wheeled electric vehicles exclusively,” states curator Paul d’Orléans. “The electric motorcycle industry is exploding with new players investing in an electric future, and this exhibit will showcase contemporary manufacturers as the trail blazers of the industry and pay homage to electric pioneers.” “We are thrilled to support the Motorcycle Arts Foundation and participate in the Electric Revolution exhibition

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Harley-Davidson Acquires Company That Makes Electric Bikes for Kids

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Harley-Davidson is trying to attract a new generation of riders at a very young age. The iconic motorcycle company announced Tuesday that it was buying StaCyc, which makes two-wheel electric bikes for kids. StaCyc has two models — the 12eDrive and 16eDrive — that the company describes as “the perfect choice for little rippers” between the ages of 3 and 7. The bikes have a top speed of about 10 miles per hour and sell for a range of $649 to $699. Harley-Davidson said in a statement that Harley-Davidson branded versions of StaCyc’s two models will be available at select Harley-Davidson dealers in the United States in the third quarter of 2019. “The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere,” said Heather Malenshek, Harley-Davidson senior vice president of marketing and brand, in the statement. Harley-Davidson is increasing its bets on electric vehicles as sales of traditional bikes slow. The company has already announced plans to launch the LiveWire premium electric motorcycle this fall. It is also developing other electric bikes that it plans to start selling in 2021. Harley-Davidson needs new growth opportunities as the company struggles to deal with tariffs from the Trump administration that have hurt earnings. Sales and profits are expected to fall this year and revenue is only expected to rebound slightly in 2020. Shares of Harley-Davidson have rallied this year with the rest of the market, rising 10% so far in 2019. But the stock is trading nearly 20% below its 52-week high.

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