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Dec 05

Motorcycle Live: Inside the UK’s biggest motorcycle show

By General Posts

from https://www.standard.co.uk/ by David Williams

It’s that time of year bikers dread – the days are shorter and the weather is colder and wetter, forcing fair-weather riders to leave their bikes parked at the roadside. Which means it’s time to head to Birmingham by train for Motorcycle Live, to see what they’ll be riding (and wearing) next year, when it all improves again.

The UK’s biggest bike show rolls Birmingham’s NEC from Saturday December 4 to Sunday December 12, revealing dozens of new motorcycles, even presenting show-goers with the chance to try some of them out.

More than 55 leading motorcycle manufacturers are showing off their latest machinery, and attendants are being encouraged to try them for size. New metal being revealed includes the Suzuki GSX-S1000 GT, the Triumph Tiger Sport 660, the Ducati Multistrada V4 Pikes Peak and the Husqvarna Norden 901.

Kawasaki will be showing off its new Z650RS, while other new bikes include the CFMoto 700CL-X and the Honda NT1100. Show-goers also get to see the British-built Langen Two Stroke, as well as the Norton V4SV, while BMW will have its futuristic-looking CE04 electric scooter on show.

Celebrating the future of motorcycling with electric technology is also high on the show’s agenda, with the brand-new Electric Test Ride Zone giving consumers an opportunity to try out a range of battery-powered models on a special indoor track.

This feature will give riders a feel for the instant power and responsiveness typical of an electric motorcycle – all without any emissions. Electrically-assisted bicycles – e-bikes – will also be available for show-goes to try out.

Elsewhere at Birmingham’s sprawling NEC there will be custom and classic bike zones, while race fans will be able to meet their track heroes, as stars from WorldSBK, British Superbike and road racing make guest appearances across the nine days.

Visitors can also watch Moto Trails, featuring the jaw-dropping skills of pro trail riders Jack Price, former World Trails 2 Champion and seven-time British Champion, and Michael Brown, European and multiple British Trials Champion, with show times throughout the day.

Honda will be paying homage to the original 1992 Fireblade by displaying a range of heritage models from across the years, while rival firm Suzuki is displaying all seven of its world championship-winning Grand Prix machines, including the GSX-RR of 2020 title-winner Joan Mir and Barry Sheene’s 1976 and 1977 500s.

Harley-Davidson will be showcasing its ‘Sportster Evolution Galley’, tracing the development of its 64-year-old Sportster range, while ‘bikers’ aged 1.5 to five years can try their skills at the Kiddimoto Balance Bike Experience, on an inflatable course.

Riders aged between four and twelve will be able to get kitted out in motocross clothing, gloves and a helmet – and be unleashed on a circuit designed to give a taste of the motocross experience, for novices and more experienced riders alike.

‘Experience Adventure’, supported by Honda, Royal Enfield and Triumph, will allow participants to enjoy a taste of off-road adventure riding, which will include tuition on bike set-up, body positioning and balance across an assortment of terrains.

For those wanting to break into motorcycling, meanwhile, every day during the show the Motorcycle Industry Association (MCIA) will be offering free 20-minute riding lessons with a professional instructor, all protective clothing provided. Participants will be introduced to the brakes, gears and slow speed handling, giving visitors the chance to see if a life on two wheels is for them.

Who knows; maybe next year they’ll be riding to the show at the NEC too.

More information at: www.motorcyclelive.co.uk/features/category/ride-bikes/

Dec 24

Harley-Davidson ridership course at UWM sees growth after second semester

By General Posts

by Margaret Naczek from https://www.bizjournals.com/

Last spring, the University of Wisconsin-Milwaukee offered its first Harley-Davidson one-credit ridership class through the College of Health Sciences. Four students enrolled the first semester followed by an additional 16 students in the fall of 2019.

As students begin enrolling in classes for spring 2020, the director of the College of Health Sciences Ron Wiza said there are only four remaining slots available.

As the program grows, so do the amount of motorcycle riders, coinciding with Harley-Davidson’s “More Roads Lead to Harley-Davidson” strategic plan. Part of Harley-Davidson’s plan is the Broader Access goal to “create new pathways to Harley-Davidson, expanding access and appeal to more people around the world.”

The Milwaukee-based motorcycle manufacturer detailed that it hopes to create high-engagement customer experiences across all retail channels. The company’s “Amplify Brand” goal also encourages “enhancing the Harley-Davidson experience to inspire interest in riding, fostering Moto-culture and build an even bigger, more passionate community of Harley-Davidson riders.”

The program began as a partnership between Harley-Davidson and UW-Milwaukee. The company connected Wiza with Milwaukee Harley-Davidson dealership at 11310 W. Silver Spring Road.

“The other reason that we chose the Milwaukee Harley-Davidson location is because even though UW-Milwaukee is a commuter college where a lot of people don’t live on campus, there are still several thousand students that live in the surrounding community around UWM,” Wiza said, noting that it was important to pick a dealership that was either close to the campus or accessible on the transit line.

“Here at UWM, we’re kind of an urban campus. One of our selling points is we are always encouraging students who attend our university to experience the vast array of things that Milwaukee has to offer,” Wiza said. “With that in mind, we strive to create partnerships and develop opportunities with local well-known businesses and attractions in the Milwaukee area.”

Twenty-year-old Grace Oddis, a sophomore studying mechanical engineering at UWM, took the course in its inaugural semester.

“I knew the class was really expensive. I saw that UWM offered it as a credit. I thought that would be a great opportunity to take it and also get a credit, just for the goal of being able to ride on the road and feel comfortable,” Oddis said.

As a one-credit class, the students are required to commit about 48 hours of learning to that course. For the Harley-Davidson ridership class, students complete a pre-course and post-course assignment along with two evening sessions. The rest of the time is dedicated to a weekend at the dealership doing the physical motorcycle driving lessons.

“We learned a lot about motorcycle safety. That was the biggest thing — how to prevent things from happening, being able to go around different obstacles and keeping the bike straight on the safety course,” Oddis said.

Now the sophomore has her motorcycle license and is looking at buying a bike, something that would have taken longer if she had not participated in the course.

“I thought it was a great experience. You felt comfortable. You felt safe. I think it’s great to get more women involved in motorcycles and teaching them. This was a great way for a college student to be able to do that no matter what you’re going to school for,” she said.

Harley-Davidson did not respond to a Milwaukee Business Journal request for comments on the UWM program.