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Motorcycle Live: Inside the UK’s biggest motorcycle show

from https://www.standard.co.uk/ by David Williams It’s that time of year bikers dread – the days are shorter and the weather is colder and wetter, forcing fair-weather riders to leave their bikes parked at the roadside. Which means it’s time to head to Birmingham by train for Motorcycle Live, to see what they’ll be riding (and wearing) next year, when it all improves again. The UK’s biggest bike show rolls Birmingham’s NEC from Saturday December 4 to Sunday December 12, revealing dozens of new motorcycles, even presenting show-goers with the chance to try some of them out. More than 55 leading motorcycle manufacturers are showing off their latest machinery, and attendants are being encouraged to try them for size. New metal being revealed includes the Suzuki GSX-S1000 GT, the Triumph Tiger Sport 660, the Ducati Multistrada V4 Pikes Peak and the Husqvarna Norden 901. Kawasaki will be showing off its new Z650RS, while other new bikes include the CFMoto 700CL-X and the Honda NT1100. Show-goers also get to see the British-built Langen Two Stroke, as well as the Norton V4SV, while BMW will have its futuristic-looking CE04 electric scooter on show. Celebrating the future of motorcycling with electric technology is also high on the show’s agenda, with the brand-new Electric Test Ride Zone giving consumers an opportunity to try out a range of battery-powered models on a special indoor track. This feature will give riders a feel for the instant power and responsiveness typical of an electric motorcycle – all without any emissions. Electrically-assisted bicycles – e-bikes – will also be available for show-goes to try out. Elsewhere at Birmingham’s sprawling NEC there will be custom and classic bike zones, while race fans will be able to meet their track heroes, as stars from WorldSBK, British Superbike and road racing make […]

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Harley-Davidson ridership course at UWM sees growth after second semester

by Margaret Naczek from https://www.bizjournals.com/ Last spring, the University of Wisconsin-Milwaukee offered its first Harley-Davidson one-credit ridership class through the College of Health Sciences. Four students enrolled the first semester followed by an additional 16 students in the fall of 2019. As students begin enrolling in classes for spring 2020, the director of the College of Health Sciences Ron Wiza said there are only four remaining slots available. As the program grows, so do the amount of motorcycle riders, coinciding with Harley-Davidson’s “More Roads Lead to Harley-Davidson” strategic plan. Part of Harley-Davidson’s plan is the Broader Access goal to “create new pathways to Harley-Davidson, expanding access and appeal to more people around the world.” The Milwaukee-based motorcycle manufacturer detailed that it hopes to create high-engagement customer experiences across all retail channels. The company’s “Amplify Brand” goal also encourages “enhancing the Harley-Davidson experience to inspire interest in riding, fostering Moto-culture and build an even bigger, more passionate community of Harley-Davidson riders.” The program began as a partnership between Harley-Davidson and UW-Milwaukee. The company connected Wiza with Milwaukee Harley-Davidson dealership at 11310 W. Silver Spring Road. “The other reason that we chose the Milwaukee Harley-Davidson location is because even though UW-Milwaukee is a commuter college where a lot of people don’t live on campus, there are still several thousand students that live in the surrounding community around UWM,” Wiza said, noting that it was important to pick a dealership that was either close to the campus or accessible on the transit line. “Here at UWM, we’re kind of an urban campus. One of our selling points is we are always encouraging students who attend our university to experience the vast array of things that Milwaukee has to offer,” Wiza said. “With that in mind, we strive to create partnerships and develop opportunities

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