‘Nitro Circus’ star, ex-motorcycle racer team up to open creative business campus in Zaferia
A gearhead and an adrenaline junkie meet at a trade show. There is no punchline.
Andy Bell and Roland Sands hit it off immediately nearly 20 years ago and have been friends ever since. The two went on to create separate businesses—Roland Sands Design and Sweatpants Media—and, after years of operating out of their respective headquarters, have come together to create a joint home base in Long Beach’s Zaferia neighborhood.
The companies together purchased a multi-building property at 1365 Obispo Ave. with a vision for a creative campus. Along with their firms, the graphics company Spin Imaging and Moxi Roller Skates also will call the campus home in a building separate from Sands’ and Bell’s space.
“We just wanted like-minded but different companies here to fuel a vibe of people that are stoked and doing rad stuff,” Bell said.
“People we can hang out with,” Sands added. “Fabrication, 3D fabrication, film, photography, graphics, printing—it’s all here. Almost any project is possible here, and that’s a pretty special thing.”
The friends almost missed out on the space, Sands said. The building was listed in 2018, but he was not in a position to take on the project by himself—and Bell was not ready to jump into such a massive undertaking. But when another buyer went into escrow on the site, the pair said they instantly knew they made a mistake.
“This place was built in the ’40s, and it’s gorgeous,” Sands said.
After months in escrow, the deal fell through, and Bell and Sands pounced. They bought the property for about $3 million in July 2019.
The Roland Sands Design custom motorcycle shop inside the company’s new Long Beach headquarters
The tenant had a few months left on their lease, so the roughly $2.5 million buildout did not get underway until just before the pandemic, which slowed progress on the rehab. But after nearly two years, the companies are celebrating their grand opening Saturday.
The space features a retail store (open Monday through Saturday from 10 a.m. to 6 p.m.), a screening theater, 3D and other fabrication facilities, a wood-working space, a motorcycle garage, design rooms and a slew of offices. It also includes a bar, a two-chair barbershop for special events for clients that could also be utilized by a tattoo artist, and dozens of motorcycles and helmets on display.
A third building is currently set up as a jam space for musician friends of Bell and Sands. The room has a stage and is full of vintage and modern musical equipment. The two said they have toyed with the idea of turning it into a legitimate music venue, but that won’t happen until well into the future, if at all.
Bell and Sands each had a career riding motorcycles—the latter racing on the roads of the U.S., the former flying through the air in freestyle motocross—before they met each other in the early 2000s at a motorcycle trade show in Indianapolis.
Sands, a Long Beach native, grew up around motorcycles.
“I was fully immersed in the culture because my dad was in the motorcycle industry,” Sands said, adding that he would work in his dad’s shop as a kid.
In 2005, after a racing career that included winning the 1998 American Motorcyclist Association 250cc Grand Prix Championship, Sands turned his success—and name—into a brand. The firm specializes in creating custom bikes and parts (some of which are 3D-printed). The company has grown to include a clothing and apparel line as well as a racing team.
Bell, meanwhile, was not so much into the technical side of the sport.
“I’m more of an adrenaline junkie,” Bell said, sitting in his new office complete with a beer tap. “I never liked building and working on the s—, I liked riding and jumping them.”
After his professional freestyle motocross career, Bell went on to become a stuntman, appearing on numerous TV shows and films, including “Rob Dyrdek’s Fantasy Factory” and “Jackass 3D.” Most notably, Bell starred in the “Nitro Circus” films and MTV series alongside Travis Pastrana and a host of other extreme-sport athletes.
Bell founded Sweatpants Media in 2012.
“I needed a change from getting hurt for a living and all the crap we used to do,” Bell said. “I didn’t know anything about production, but I’d been around it as talent. I’ve never owned a real business before and a decade later, here we are.”
Today, Sweatpants has numerous high-end clients, including Toyota, Red Bull, Mercedes, Lexus and Japanese powertool manufacturer Makita. With over 15 million views on YouTube, Sweatpants’ “The Pitch” for Toyota was the most widely viewed commercial in the U.S. in the third quarter, Bell said.
“The Pitch” – 2022 Toyota GR Supra Commercial by Sweatpants Media (15 million+ views since June 2021)
Bell and Sands try to utilize each other and their respective businesses as much as possible. The companies have teamed up on projects, including creating a custom bike for BMW with an accompanying video. After the premiere, the pair and their wives rode BMW bikes around Italy’s Lake Como.
On another project, Sweatpants flew three Toyota trucks into Vietnam and then drove them across the country. Sands and Bell were two of the three drivers who made the trek.
“We don’t like to fake s—,” Bell said. “Instead of pretending we were in Vietnam and pretending we flew trucks under helicopters, we actually did it. There is a tinge of adventure in everything we do.”
“We like to combine work and play,” Sands added.
Sands convinced Bell to move into a house around the corner from his on Naples Island in 2010. The best friends were neighbors for years before Sands moved to Park Estates.
For the last 12 years, Los Alamitos was home to Sands’ business, but he said he has always wanted to open a space in his hometown, closer to where he lives. For nearly nine years, Sweatpants operated out of the historic Villa Riviera in Downtown. But the two are looking forward to the quasi-business merger.
“We’re stoked. It’s fun being best friends and business partners,” Bell said. “There’s a little bit of yelling and a lot of hugging; a lot of wanting to punch each other and then a lot of wanting to drink beers together.”
“Thankfully for us,” Sands added, “we want to drink with each other more than we want to fight.”
The Roland Sands Design retail space at the company’s new joint headquarters with Sweatpants Media
December 2, 2021—The Riveter Chapter of the AMCA (Antique Motorcycle Club of America) proudly announces that leading motorcycle publication WomenRidersNow.com (WRN) has been named Premier Media Partner for the “Chix on 66” event June 11-25, 2022. This partnership will enable extensive media coverage for the ride, bringing the excitement of this amazing cross-country journey to WRN readers worldwide.
WomenRidersNow.com editor Tricia Szulewski will be joining the ride, providing day-to-day social media updates as well as pre- and post-event coverage. Tricia is a veteran moto-journalist who has worked with some of the top motorcycle magazines in the U.S.
Chix on 66 is a cross-country ride that follows Route 66 from Chicago, Illinois, to Santa Monica, California. This is the classic American journey on classic machines, with some women riding vintage motorcycles, and others making the trip on modern mounts. Each day the group will begin and end together, but each woman will make the journey what she wants it to be. Instead of riding in a single pack, a turn-by-turn app will allow each rider to follow the route at her own pace.
Riveter Chapter President Karan Andrea says, “When I first started riding—actually, even before I got my endorsement—I subscribed to the WRN newsletter. That was the first suggestion that there were, indeed, other women who rode, because I did not know any. To be able to introduce WomenRidersNow.com as our premier media partner, all these years after I first subscribed to its newsletter, is a great honor. I am looking forward to working with WRN to create an inspiring and powerful experience for the women who join us for Chix on 66.”
WomenRidersNow.com is the #1 (number one) resource for motorcycling news and reviews from a female perspective. WRN is a web magazine and its content is available to read online for free. The publication shares the latest in motorcycles, gear, products, and articles specifically for women riders and those who ride with them.
WomenRidersNow.com editor Tricia Szulewski, comments, “Women’s motorcycle events like the Chix on 66 ride create special opportunities to form lasting bonds with other women riders and those who support them without judgement or intimidation. When women get together in like-minded groups they feel more comfortable about openly sharing their stories, issues, fears, and triumphs. This leads to more than just friendships. It paves the way for having more confidence and empowerment—from becoming a better rider, to being inspired to troubleshoot mechanical problems, or to simply make the decision to ride with or without a partner.”
She adds, “I’ve been fortunate to have ridden in many different parts of the country, but never the length of Route 66. When the opportunity to ride with a group of really cool chicks—many on vintage motorcycles—came along, I jumped at the chance! There is nothing like the feeling of riding into town and watching heads turn as everyone realizes it’s all women riding the motorcycles.”
WRN is excited to chronicle many of the participants’ stories before, during, and after the ride. Besides featuring daily Chix on 66 posts on its Facebook and Instagram channels, WRN will showcase many of the Riveters on its web site. Please sign up for WRN’s free monthly newsletter (womenridersnow.com/newsletter-signup) to stay informed.
OCC Road House and Bert’s Barracuda Harley-Davidson to Host
Fourth Annual St. Pete BikeFest – November 18-21
WHO: OCC Road House & Museum, massive new restaurant, entertainment venue and museum, and official Orange Country Choppers headquarters, and Bert’s Barracuda and Bert’s Black Widow Harley-Davidson, one of the top-performing Harley-Davidson dealerships in the nation
WHAT: OCC Road House and Bert’s Barracuda will host the fourth annual St. Pete BikeFest, a rumbling, rolling four-day celebration of motorcycles and live music. More than 14 national and regional acts will perform on two stages throughout the weekend, with nightly headline acts that include Saving Abel & Saliva (Thursday), chart-topping country act Lo Cash (Friday), and rockers Night Ranger (Saturday). Also performing throughout the weekend will be favorites Tobacco Rd Band and Autograph. There will be live music on two alternating stages all day Thursday through Sunday until 6 p.m. The afternoon concerts are complimentary, while the evening headliner concerts are ticketed.
Paul Teutul Sr. of Orange County Choppers fame will rev things up Saturday, Nov. 20, along with a bike show featuring more than 200 cycles presented by Full Throttle magazine. Vendors Row (Thursday-Sunday) will feature the latest bike gear, clothing and accessories. Food and drink specials will be offered throughout the event.
St. Pete BikeFest has partnered with RumFish Beach Resort, a TradeWinds resort, to offer festival goers a special three-night package for two with rates as low as $720 per package. Packages include various extras such as discounted accommodations, VIP concert tickets nightly, guaranteed motorcycle parking at OCC Road House during the nightly national acts, and beach bar crawl entries. To book the RumFish Beach Resort package, please CLICK HERE To Visit TradeWinds BikeFest packages.
WHEN: Nov. 18-21, 2021
WHERE: OCC Road House & Museum
10575 49th Street North
Clearwater, Florida 33762
COST: The St. Pete BikeFest is free and open to the public, but nightly headliner concerts are ticketed. Pricing options include the following
• General Admission: $10 one-day ticket or $50 three-day ticket; includes ticket to concert(s)
• VIP: $50 one-day ticket or $125 three-day ticket; includes ticket to concert(s) with roped off VIP area and closer view
• Super VIP: $100 one-day ticket or $250 three-day ticket; includes ticket to concert(s) with exclusive roped off front of stage view area for headlining acts
Indian Motorcycle introduces 2022 Lineup featuring Updated Technology.
New Ride Command Update, Adaptive Headlight for Scout.
All-New Accessories for Cruiser, Bagger & Touring.
Prices, Paint and Specs announced.
“Rider feedback continues to be at the forefront of what drives refinements and enhancements for our model year offerings, and that is once again the case for 2022. With the help of customer feedback, we aim to consistently enhance and improve the lineup with new technology and wider-ranging accessory options like these for 2022.” – Mike Dougherty, President for Indian Motorcycle
If you’re looking for a road trip with a difference, then Harley Davidson may have the answer – and you don’t need to own a Hog to make it happen.
Seen in iconic movies such as Easy Rider – ridden by Peter Fonda – and even Arnie in Terminator 2: Judgment Day – nothing says cool like a Harley Davidson motorcycle, and if the highway has been calling you, this might be the way to get up close and personal with the American outdoors.
Motorcycling is an option to beat weekend traffic and find a different kind of freedom for your staycation – and you don’t need to fork out a fortune and own one of the bikes. In fact, you can rent one for a holiday with affordable cruising daily prices or touring per week rates, choosing from a wide range of models such as Heritage Classic bike or Ultra Limited.
What motorcycles can I rent?
A variety of new models are available at hundreds of convenient locations all around the world. Browse and enquire on-line or check your local Harley-Davidson® Authorized Rental Dealer for more information. Have a look at the current models to see which one appeals to you.
Where can I rent a Harley-Davidson® motorcycle?
There are hundreds of convenient locations all around the world where you can rent a bike for your holiday, extended test ride, or while your bike is being serviced.
What happens after I inquire online?
You will receive a confirmation email. Outside the USA you will be contacted by the Harley-Davidson® Authorized Rental Dealer you selected to discuss your rental requirements.
When you pick up your rental motorcycle, ensure you bring your full driver’s license with the valid motorcycle endorsement, along with your major credit card and your sense of adventure.
What do I need to hire a bike?
A full and valid driver’s license with a motorcycle endorsement
A major credit card
The minimum age to hire varies globally, In the USA you must be 21.
What gear do I need?
You will need a helmet and the right gear to ensure you are comfortable and protected on your ride.
USA: DOT-approved helmets are required. All rentals include the free loan of DOT-approved half-shell helmets for riders and passengers. Many locations also loan 3/4 or full-face helmets free of charge, subject to availability at the time of pick-up.
Outside the USA: CE approved gear are required – helmet, pants, jacket, boots and gloves.
Your dealership may have gear you can hire or there is an extensive range in their showroom to buy.
One of the best parts about owning a motorcycle is having a front-row view to all things nature. There’s nothing standing in between you and all the colors of the natural world. Fall is one of the best times to go cruising through the wilderness. Leaf peepers are known for chasing bright yellows, reds, and oranges all over the country as autumn sets in. Chances are there’s a great leaf-oriented stretch of road near you.
Get Your Bike Ready for the Trip
Before you head out on your trip, make sure you have everything you need to explore the open road. Some of these routes can be quite remote, so you need to have a plan in case things take a turn for the worst.
Above all else, use helmet communication to keep in touch with your loved ones on your trip, especially if you stray far from home. You should be able to call for help or check your GPS without taking your eyes off the road. You drove all this way to look at the leaves, after all.
Looking down at your phone can be a recipe for disaster. You also need to keep your hands on the handlebars at all times to stay in control. Use a Bluetooth motorcycle helmet to use your electronic devices hands-free for more peace of mind behind the wheel.
Your phone may not be there to rescue if you get lost or get into a wreck. Consider bringing along paper maps of your destination and a backup communication system, such as two-way radio, in case you don’t have access to cell service.
The country’s “third coast” is known for its rich forestry and sprawling coastlines and Michigan’s Tunnel of Trees is perhaps the best example of both. The branches of the trees extend over the road, creating what looks like a tunnel.
Most of the action takes place on M-119. You can catch it at the north end of Petosky. The tunnel official starts in Harbor Springs. Follow the route for another 20 miles around the edge of Lake Michigan. The bluff, which runs around 140 feet above sea level, keeps you up high for a panoramic view of the coast. Be sure to slow down or stop when taking in the sights. The state road narrows at several points, including the infamous Devil’s Ridge. Lots of drivers will probably have their eyes on the trees, so don’t be surprised if they make a mistake.
Coastal Route One – Maine
Route One has a reputation across the East Coast. It makes for a stunning drive, whether you’re coming from Key West, Florida or New York City. We suggest taking it all the way north to Maine, where you’ll see some of the most picturesque roads of your life. New England is full of many charms, including open farmland, quaint towns full of history, and weaving coastlines, and Route One lets you see the best of everything.
You’ll need to take I-95 about 90 minutes north of Boston to the Maine border. From there, hop on Route One to cruise through small towns like towns as Kennebunkport and Ogunquit, both of which are teeming with lush forestry. The road takes you along the coast, which gives you the chance to explore the area’s many islands, nooks, and peninsulas. You’re bound to pass a lighthouse or three.
There’s a certain humble charm to the remote towns of Northern Vermont. Turn down the noise of your engine to enjoy the peace and quiet as the water laps against the rocky shore. Wildlife can get pretty bold in the more rural parts of the state. Don’t be surprised if you run into a moose as soon as you get out of the city.
San Juan Mountain Skyway – Colorado
If you love the mountains, head out west to Colorado to experience the thrill of the San Juan Mountain Skyway. The road gets its name for its steep incline and sharp turns. The road goes from 6,200 feet above sea level near the city of Cortez to over 11,000 feet near what’s known as the Red Mountain Pass.
It gives you the ultimate mountain experience, complete with expansive river valleys, peaks over 14,000 feet tall, and trees that feel larger than life. The arching road gives you a cascading view of the trees during the fall. You can see several miles into the distance in some parts.
The road starts in Durango, CO, the largest city on the path. This is the time to stock up on supplies. Your choices start to thin out from here. Follow the road north via U.S. 160 to Mancos. Consider stopping by Rocky Mountain National Park and Mesa Verde National Park while you’re in the area if you feel like seeing more of what this iconic state has to offer. It continues for a total 235 miles, or 7 hours, going all the way up to Telluride and Silverton.
It’s best to start your trip in the early fall, as some roads turn icy early in the season. The mountains have a climate all their own, so be prepared to encounter some snow along the way. Bring along a few extra layers to stay warm on your motorcycle as temperatures fluctuate.
Nothing beats the gorgeous palette of fall foliage. Chart a course for one of these autumn destinations to enjoy the ride of your life.
Customized by the legendary Paul Yaffe
With Exclusive Products from Hofmann Designs and Trask Performance
Custom Paint Job by Rolling Art Custom Paint
Full ODC suspension system
A trip to the 2021 Sturgis rally to show it off!
Campsite at Glencoe Camp Resort
A TRUE STYLIN’ IN STURGIS TRIP – WORTH $25,000
Campsite at Glencoe Camp Resort
Magnum Research Desert Eagle
Rockford Fosgate Full Bagger Sound System
Embellished Print & Meet and Greet with Scott Jacobs
Nightrider Jewelry Shopping Spree
Pen and Ink Art Piece & Meet and Greet with Alexa Jacobs
Hot Leathers Gift Card
BRING THE RALLY TO YOU – WORTH
Magnum Research 1911 (Old Glory)
Rockford Fosgate Full Bagger Sound System
Phat Scooter Phatty Electric Scooter
Fort Worth TX – July 12, 2021 – Tucker Powersports today announced the launch of the Tucker Snow product line, which offers apparel, accessories, vehicle parts, tools and snow sports equipment to Tucker dealers. This product collection marks Tucker’s return to the distribution of winter sports products and the parts and accessories needed to repair and maintain snowmobiles.
Over 1200 of Tucker’s current dealer customers sell snowmobiles, UTV’s and other winter powersports products. The new program from Tucker help dealers expand their offerings to include winter apparel, snow helmets, replacement parts, lubricants, trailering needs and thousands of suspension, engine and drivetrain components for both competition and casual winter sports. In addition, the product line includes snowshoes, toboggans, sleds and other items for non-powered winter fun.
A significant portion of the Tucker Snow catalog is dedicated to a large selection of parts and service items for hundreds of models of snowmobiles from Artic Cat, Polaris, Ski-Doo and Yamaha. The offering includes both OEM replacement parts and performance upgrades.
Notable brands that are included in the catalog and are new to Tucker are Motorfist, Woody’s, CA Pro Skis, Zox Snow Helmets, Sportstuff and Yukon Charlie’s. The other brands in the Tucker Snow collection are familiar to Tucker dealers, including 100%, Quantum, Motion Pro, NGK, Cruz Tools and Yuasa Battery.
The 2021 Tucker Snow catalog was shared digitally with Tucker dealers today.
About Tucker Powersports: https://www.tucker.com/
Featuring the most powerful portfolio of parts, accessories and apparel brands in the powersports industry, Tucker distributes top brands and offers its own brands, including Answer, Biker’s Choice, BikeMaster, Bully Locks, CoverMax, DragonFire Racing, FirstGear, ProTaper/ProTaper Sport, QuadBoss, Speed and Strength, and TwinPower.