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Enfield 650 Twins

Jul 26

Johnny Lewis at Flat Track and Build-Train-Race ladies

By General Posts

JOHNNY LEWIS TAKES HARD-FOUGHT FOURTH AT PORT ROYAL HALF-MILE

Women of Royal Enfield BUILD TRAIN RACE battle on at second BTR exhibition race

Milwaukee, WI (Monday, July 26, 2021) – On the heels of their historic win at Lima Half-Mile, Johnny Lewis and the Moto Anatomy X Royal Enfield Team were looking to start a hot streak aboard the Royal Enfield Twins FT at the inaugural Port Royal Half-Mile, round eight of the Progressive American Flat Track Championship at Port Royal Speedway in Port Royal, Pennsylvania. While the all-new venue held its share of challenges for Lewis, he and the Moto Anatomy X crew fought for every inch throughout the day, ultimately coming in fourth overall in the AFT Production Twins main event.

“Days like today remind me what a great crew we have,” said Johnny Lewis, “Today had its ups and downs but our Moto Anatomy crew never stopped working hard. It was a bit of a battle for us, but we had competitive lap times in the end; it just showed that our work throughout the day paid off. It was great to end tonight on a positive note.”

After a hard-fought battle with Dan Bromely for fourth in the main event, Lewis was able to edge him out by 0.007 seconds at the checkered flag—an incredible sight for the Port Royal fans. “Within the team, it was a success!” Lewis added.

“Johnny puts every ounce of himself into each race weekend and you could see it at Port Royal,” commented Breeann Poland, Marketing and Communications Lead – Royal Enfield Americas. “After battling some issues throughout the test and earlier in the day he was able to push through to a fourth-place finish today. We were proud to see this level of passion and dedication from the whole team.”

Port Royal Speedway was host to the second round of the Royal Enfield BUILD TRAIN RACE (BTR) Flat Track program, and the ladies of AFT thrilled the Pennsylvania crowd with some great battles. In the end, Jaycee Jones beat Jillian Deschenes to the checkers for the overall win. Lanakila MacNaughton was holding third, but made a mistake on the final lap, opening the door for Sarah Dixon to nab the final podium spot.

The Port Royal weekend got out to a great start for the ladies of AFT on Friday when they were invited to participate in the test on Friday, allowing for extra track time and eight rounds of practice. “Extremely happy we got practice Friday,” said Jaycee Jones. “If we didn’t have that day to figure out the track and make changes to the bike it could have been completely different.”

Jones was able to dial in her new Ohlins rear shocks, that she credits with making “all the difference in the world.” Jones not only captured her first win of the season, but set a scorching lap of 27.939—a time that could have potentially qualified her for the Production Twins class.

Jones and Deschenes are now battling for the BTR championship with one win apiece. Sarah Dixon, with a pair of thirds, is looking to break through for a win, while the talented field of builders and racers is also hungry for podium finishes in the 2021 championship.

“It’s been over a month since the ladies first raced in Chicago and we were eager to see them back at it again,” said Breeann Poland. “The racing between the women is definitely heating up. I am proud of each and everyone of them for pushing themselves both on and off the track. Lana missed the test on Friday and was at a disadvantage all day but when the green flagged dropped she put everything she had into it and battled for a podium spot.”

Johnny Lewis and the Moto Anatomy X Royal Enfield team will be back in action at Weedsport, New York for the Short Track doubleheader on August 13-14. They will be once again joined by the women of Royal Enfield BTR as the American Flat Track Championship makes its return to New York.

Tune in for broadcast coverage of the Port Royal Half-Mile on NBCSN on Sunday, August 15 at 10:00 p.m. ET/7:00 p.m. PT.

About Royal Enfield

The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the midsize motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.

The Moto Anatomy X Royal Enfield team is supported by Harris Performance, SENA, Motul, Beringer Brakes, Solid Performance, EVS, ODI, Just 1, Tucker, Saddlemen, S&S Cycle, Team Lawant, Quayle Construction and Goon Glass and Rubber.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 125 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

Jun 29

Royal Enfield celebrates first ever Half-Mile Victory

By General Posts

Lewis bested the AFT Production Twins field in dominating fashion.

Milwaukee, Wis (Tuesday, June 29, 2021) – Round seven of the 2021 Progressive American Flat Track Championship proved to be a historic moment for Royal Enfield, as Johnny Lewis and the Moto Anatomy x Royal Enfield Team were the class of the field on Saturday evening at the Allen County Fairgrounds in Lima, Ohio. The win marked the team’s first victory since the Daytona I Short Track, and the first-ever Half-Mile win for Royal Enfield and the Moto Anatomy x Royal Enfield Team.

“This weekend gave us the opportunity to showcase what the Royal Enfield Twins FT is capable of,” said Moto Anatomy x Royal Enfield rider Johnny Lewis. “The team has been working extremely hard every time out to improve the motorcycle and this result reflects all the effort we’ve put into the program. We couldn’t be happier with this achievement. Thank you to Royal Enfield, the team and all our supporters for backing us.”

Lewis got out to a decent start in the main event but had to work his way into the lead, which took him less than a minute to do. From there, Lewis simply dominated the field, leaving the competition to battle over second as he stretched his lead. A red flag (due to a downed rider) with less than two minutes remaining prompted a restart, and once again Lewis had to make some passes to get out front, but he simply powered his Royal Enfield Twins FT around the outside, reclaiming the lead and taking the checkered flag.

Johnny Lewis’ win at Lima, Ohio comes after a steady season of progress with the Moto Anatomy x Royal Enfield Team. Following some flashes of brilliance aboard the Twins FT in the 2021 season, Lewis and the team knew they had the engine to be competitive, and worked on fine-tuning the chassis with their focus specifically on the Half-Mile. The classic venue at Lima, Ohio—the only cushion Half-Mile on the American Flat Track schedule—was the perfect stage for this significant victory for Royal Enfield.

“This historic win came at the right moment for the team, for Johnny and Royal Enfield,” said Breeann Poland, Marketing and Communications Lead – Royal Enfield Americas. “We started the season with a new crew led by David Lloyd and have been looking for our first win at a Half-Mile. We look forward to continuing our development and seeing Johnny progress even more throughout the 2021 American Flat Track season.”

Lewis and the Moto Anatomy X Royal Enfield team will be back in action on Saturday, July 24, at the Port Royale Half-Mile in New York. They will be joined by the Royal Enfield BUILD TRAIN RACE (BTR) program as the ladies are looking toward their next exhibition race at the same venue.

About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.

The Moto Anatomy x Royal Enfield team is supported by Harris Performance, SENA, Spectro Oils, Beringer Brakes, Solid Performance, EVS, ODI, Just 1, Tucker, Saddlemen, S&S Cycle, Team Lawant, Quayle Construction and Goon Glass and Rubber.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 125 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

Jun 07

Royal Enfield will have the highest number of new models

By General Posts

by Swaraj Baggonkar from https://www.moneycontrol.com

Royal Enfield will have the highest number of launches this year: CEO Vinod Dasari

This year, Royal Enfield is ready to introduce more models annually than ever before as the niche bike maker looks to further strengthen its iron grip on the middleweight motorcycle segment

The Eicher Motors-controlled company that specialises in building bikes with engine sizes of 350cc to 650cc, currently, has its order backlog full. This can keep its factories running for the next 2-3 months without any new bookings.

Speaking to analysts, Vinod Dasari, CEO, Royal Enfield, said: “We have a very exciting (product) pipeline. This year will probably see the highest number of new models that is ever seen from Royal Enfield in a year. And that is just the beginning of the pipeline.”

Over the last few months, Royal Enfield launched the Meteor 350 and the new Himalayan, besides offering new colours on the 650 twins – Continental GT and Interceptor. Dasari did not provide details on the models that can be expected from Royal Enfield.

“We will continue to have one new model every quarter. Because there is a delay due to COVID right now, I don’t think we will squeeze everything in but there are some very big models coming in. We are very excited about it. We will have to do all the marketing and market preparedness for that,” Dasari added.

While sales of the 650 twins in India nearly halved to 10,256 units in FY21, largely due to COVID-19 disruption, Royal Enfield believes that there is space for more 650cc products.

“Yes, there is a need to think about every platform. Not just the Twins, but Himalayan, Meteor and Classic. So we should think about every platform on how we can meet other kinds of customer requirements,” Dasari added.

The pandemic disrupted the supply chain network of the automotive industry, leading to shortages and delay of critical parts with parts manufacturers dealing with high absenteeism on the shop floor. Shortage of semiconductors, which started in Q3FY21, is still impacting output.

Royal Enfield production has also taken a hit, dropping to half of its peak output during the first two months of FY22. From 80,000 units a month, Royal Enfield sold an average of 40,000 units a month between April and May. The company, however, has an order backlog of 2-3 months.

“New model launch development takes 3-5 years depending on the complexity of the vehicle. So, the models are ready, I want to be able to have a clear visibility of the supply chain so I can launch it in enough quantity and not be short of supply. So, we may delay the launch by a month or so but I don’t see any massive changes because of that,” Dasari added.

Royal Enfield New Motorcycle Launches Will Be Highest This Year – CEO
by Arun Prakash from https://www.rushlane.com

In Dasari’s own words, “This year will probably see the highest number of new models that are ever seen from Royal Enfield in a year”.

Although Covid-19 has led to disruptions of operations at many levels, Royal Enfield is still confident to launch multiple new models in FY2022

Even if the company does not receive any new bookings, it has enough backlog orders to clear which will keep the assembly line moving for at least the next 2-3 months.

Late last year, the Chennai-based bikemaker announced that henceforth it will be launching as many four models (new and upgraded) every year which meant one new launch every quarter.

Future RE models
Since November last year, Royal Enfield has launched one brand new model in the form of Meteor 350 and updated three others including Himalayan, Interceptor 650 and Continental GT 650. The brand’s next big-ticket launch is expected to be the new-gen Classic 350 which will be based on the J architecture as Meteor. Along with this, the company has planned a couple of 650cc models including a cruiser and a classic roadster.

The manufacturer is also reportedly developing a new scrambler based on the same 650cc parallel-twin chassis. The company recently filed a trademark for the same called ‘Scram’.

Another crucial new model slated to launch in the coming few months is the new roadster which goes by the name ‘Hunter’ and is expected to take on Honda CB350 H’Ness. According to Dasari, all these models are ready to be launched as they have already been in development for 3-5 years.