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The Official Harley-Davidson Suggestion Box

We Want the Freedom Machine to Succeed The Future of Harley-Davidson – The Freedom Machine must live on into the Future. We are reaching out to readers for their suggestions for the future success of Harley-Davidson. We will collect notes and suggestions from brothers and sisters until we build a solid list of suggestions. Then we can share them with the factory. Let’s try to stay positive, no complaints about the factory or their newest models. Click Here to read this Article and send your Suggestions at Bikernet. Join the Cantina – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

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Harley borrows Detroit’s used-car playbook to pursue younger riders

from https://www.channelnewsasia.com Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first. The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, “entry-level” new models. Harley’s embrace of used bikes is part of a new five-year turnaround strategy under Chief Executive Jochen Zeitz, and is the latest effort to expand the brand’s appeal beyond middle-aged and affluent riders. The 118-year-old American brand has been steadily losing US market share amid declining retail sales for six years. But the demand for used Harleys, which are less expensive, has remained strong. Some dealers told Reuters that pre-owned bikes last year outsold new ones by three-to-one. Melissa Walters, owner of a Harley dealership in Fresno, California, says the coronavirus pandemic has led to an increased demand for outdoor recreational activity, but dealers are hard-pressed to find bikes to sell to customers. “People are tired of staying home,” she said. “They want to go out and do something.” That sentiment was echoed by over a dozen dealers in six states. Data from industry consultant JD Power shows Harley was the most sought-after brand in the used big bikes market last year, boosting bets the certified program will draw in new customers. For Harley, it offers a way to build brand loyalty and attract new customers without engineering and manufacturing new lower-cost bikes, which tend to have lower profit margins. “We believe this program will drive Harley-Davidson desirability, increase sales and margins, and enhance the overall customer experience while supporting growth,” Zeitz told Reuters. Under the pre-owned bike program, which was revealed last month, Harley will certify

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Harley-Davidson of Valparaiso’s paint shop experts create unique and fan-favorite designs for riders

by Allison Tunstall from https://valpo.life From custom jobs to throwback styles, Harley-Davidson of Valparaiso’s Paint Shop is a unique service offered in-store—one of the only Harley-Davidson dealers in the Midwest to house its Paint Shop right in the service center. Dealers from surrounding states from Ohio to Kentucky send their parts to the shop located on US 30, where the “Dynamic Duo,” John Galloway and Randy Melton, have been creating one-of-a-kind motorcycle looks for decades. It is easy to see why so many riders and dealers trust Galloway and Melton with their bikes. Galloway, who started his painting career in his brother’s motorcycle shop and has continued painting for over 30 years. He and his team use only the most state-of-the-art technology and methods to create custom and industry-standard style. They are commited to creating quality, lasting work their customers love. “We don’t do any shortcuts,” Galloway said. “We have a reputation of creating lasting work. We don’t want people to come back in a few years saying they’ve had problems, so we use the best product you can get as far as paint, primer, paint guns, air brushes, and more. Our spray booth is top of the line, which helps us get a better product out.” “Recently, two riders brought their bikes to us and said that we’re the only ones they trust to create the look they want for their bikes,” he continued. “For years, I’ve worked with dealerships in Ohio, Kentucky, and Wisconsin, which continue to send me parts and tell me how satisfied their customers were with the job. It really makes a difference.” Galloway and Melton specialize in repair and refinishing Harleys. If a bike has a scratch, dent, ding, mark, you name it, the duo gets to work repairing and detailing so it looks

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115-year-old Motorcycle dealer to ride into the sunset

by Warren Scott from https://www.heraldstaronline.com WINTERSVILLE — John and Kim Neidengard said preparing for the Feb. 27 closing of their 115-year-old family business is a bittersweet experience. After selling Harley-Davidson motorcycles and related gear to hundreds of area residents, they are looking forward to spending more time riding together on the road and visiting their adult children and grandchildren. But the couple of 23 years said they will miss seeing their regular customers, working with others to organize poker runs that have raised thousands for charity and carrying on a legacy culminating in the state’s oldest family-owned Harley-Davidson dealership. Kim admitted she became a motorcycle fan after meeting John 28 years ago, noting his love of cycling started at an early age. “I worked here probably since I was 12,” said John, who noted it was common for children in family-run businesses to help out “as soon as you were old enough.” “As soon as I graduated from high school, I went to full time,” he said, adding he never thought of doing anything else. John said in that regard, he was much like his father, John F., who had worked for his father, G.H. Neidengard, a machinist who opened the family’s first motorcycle shop at 137 South Third, Steubenville. John said G.H. was a friend of the first Steubenville man to own a motorcycle and quickly fell in love with them. Early motorcycles were little more than bicycles with motors, noted John, but they offered low-cost transportation at a time before Henry Ford’s Model T made automobiles affordable to most people. They also were a form of entertainment, as motorcycle enthusiasts participated in hillclimbs and races that, in the days before radio and television, drew many spectators. John said the first shop was quite large, with second story apartments

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Harley Davidson’s plan to take iconic motorcycle brand into transportation’s future

by Joe D’Allegro from https://www.cnbc.com Harley-Davidson unveiled a new 2021 lineup featuring several advances in engineering, electronics and styling, and its first rival to BMW and Honda “adventure” bikes. Hog motorcycle sales peaked 15 years ago and have dropped 40% since. But as it cuts costs, total number of models and geographies under a new CEO, and looks to electric motorcycles and e-bikes, Harley could be in for a smoother stock market ride. As a tradition-minded 118-year-old motorcycle manufacturer, Harley-Davidson may not seem ideally situated to prosper in a rapidly changing world where vehicles are increasingly electrified, self-driving, and shared. But the iconic company could be better positioned than many stock market investors betting on transportation suspect. The company’s U.S. bike sales peaked at more than 260,000 way back in 2006, and have since dropped about 40%. Demographics are part of the story, and it is a well-charted one, in the stock price and broader narrative about Harley’s consumer market. In 1985, the year before Harley went public, the median motorcycle owner was only 27, according to the Bureau of Transportation Statistics. By 2018, the median age had risen to 50. But the iconic “HOG” brand is turning itself around under the leadership of president and CEO Jochen Zeitz, who took the helm last year after drawing praise for a turnaround engineered at European consumer brand Puma. Zeitz, and other new executives pushed the “Rewire” initiative, which has driven the manufacturer to exit international markets with low potential to focus on 36 high-growth-potential areas in North America, Europe and Asia. The company also laid off 700 employees to trim costs. It closed out 2020 by entering into a distribution agreement with Indian motorcycle maker Hero and spinning off its electric bicycle operations to a new firm where it holds a

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Harley-Davidson Dealerships Ranked #1 in 2020 for Responding to Website Customers

from https://www.oaoa.com Associated Press | MONTEREY, Calif.–(BUSINESS WIRE)–May 4, 2020– Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI ® Internet Lead Effectiveness ® (ILE ® ) Industry Study, which answers the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?” Dealerships selling Indian motorcycles were ranked second. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200503005001/en/ 2020 Pied Piper PSI – Motorcycle / UTV Internet Lead Effectiveness Industry Study (USA) – Ranking by Brand (Graphic: Pied Piper) The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website customers has become even more critical. Pied Piper submitted customer inquiries through the individual websites of 6,012 dealerships between July 2019 and February 2020, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone and text message over the next 24 hours. Twenty different measurements generate dealership Internet Lead Effectiveness ® (ILE ® ) scores, which range from zero to 100. 13% of dealerships nationwide scored above 70, demonstrating an extensive and effective website-response process, while 36% of dealerships scored below 30, showing failure to personally respond in any way to their website customers. The study found widespread industrywide improvement from 2019 to 2020, with the industry average ILE score increasing from 33 to 42. Brands which led the industry in improvement over the past year were Indian, Harley-Davidson, Polaris and Yamaha. Only three of thirty-three brands failed to increase their score from 2019: Club Car (Ingersoll Rand), Cub Cadet (MTD Products) and Arctic Cat (Textron). Nearly all of today’s customers first use their smart phone to shop before

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Yamaha Motorsports Launches “Deliver Your Ride” Program

from https://motorcycles.einnews.com Program Supports Dealer Deliveries of New ATV, Side-by-Side, Motorcycle, and Snowmobile Products to Customers’ Homes Where Possible /EIN News/ — MARIETTA, Ga., April 27, 2020 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA, launched an all-new “Deliver Your Ride” program supporting Yamaha dealers that are able to complete vehicle purchases remotely and then deliver the product directly to customers. The new program includes ATV, Side-by-Side, motorcycle, and snowmobile products, and is available nationwide wherever dealers can legally and safely participate. “Yamaha is working hard to support our dealer network and their customers during these difficult times,” said Steve Nessl, Yamaha’s Motorsports group marketing manager. “It’s not business-as-usual for anyone, yet we know people may still want to buy and enjoy new Yamaha products where possible and appropriate based on their local laws and regulations.” The new Deliver Your Ride initiative was announced to Yamaha dealers on April 17, 2020, as a temporary program and Yamaha is working diligently with dealers to assist with the implementation. Interested customers can contact their local Yamaha dealer or visit YamahaMotorsports.com to determine availability in their area. This is a voluntary program and Yamaha is encouraging each dealer to determine the feasibility based on their local laws and capabilities. For details regarding all Yamaha products, visit YamahaMotorsports.com. Connect with Yamaha on social media via @YamahaMotorUSA or @YamahaOutdoors.

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Honda Benly e electric scooter to go on sale in Japan from April 2020

Honda has announced that its electric scooter Benly e will go on sale from April 2020. The e-scooter will first go on sale in Japan, then in other global markets, says the company in a release. The scooter will be priced between 7.37 lakh yen and 7.48 lakh yen. Honda aims to sell around 200 units of the scooter per year in the Japanese market. The electric scooter targets corporate customers, mainly logistics providers. The scooter will be available in four different variants. It will be powered by dual electric batteries that can be detached easily and easily swappable as well. As the two-wheeler manufacturer claims, this electric scooter can be used for last-mile pick-up and delivery services.

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At 70, Honda hits a milestone of 400mn motorcycles

Honda currently produces a wide range of motorcycles, from 50cc commuters to 1,800cc models, at 35 facilities in 21 countries. Japanese automaker Honda has produced 400 million units of motorcycles globally since it had begun production in 1949 with its maiden Dream D-Type bike. According to the company, it achieved 100 million-unit milestone in 1997, and 300 million-units in 2014. In 2018, Honda exceeded an annual production of 20 million units for the first time in its history, and enjoyed strong support from customers in the Asia region and worldwide, it said. Honda currently produces a wide range of motorcycles, from 50cc commuters to 1,800cc models, at 35 facilities in 21 countries. Honda was founded in 1948, and began mass-production of motorcycles at its first overseas production facility in Belgium in 1963. Since then, Honda has expanded its production globally in accordance with its fundamental principle of producing locally where there is demand. Honda will continue to construct its development and production structure to meet rising demand, it said. Takahiro Hachigo, Chief Executive Officer, Honda Motor said, “For 70 years, Honda has provided to customers worldwide motorcycles that make life easier and enjoyable. As a result, we have achieved our 400 million-unit milestone. I am grateful to all of our customers, and everyone involved in development, manufacturing, sales and service of our products. We will continue to do our best to provide attractive products that meet the needs and dreams of our customers worldwide.” Honda would strive to realize its 2030 vision, to serve people worldwide with the “joy of expanding their life’s potential,” he added.

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Harley struggles to fire up new generation of riders with electric bike debut

by Rajesh Kumar Singh from https://www.reuters.com/ CHICAGO (Reuters) – Harley-Davidson Inc (HOG.N) is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.S. sales. But as Harley ships its first “LiveWire” bikes – priced at $29,799 – to dealers, there is little evidence the 116-year-old brand is catching on with new young customers. The problem lies mostly with this “super-premium” product’s price. The bike costs nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, “green” and affluent first-time motorcyclists. The sleek sport bike has been available for preorder in the United States since January. However, the bulk of the orders are coming in from existing and old riders, according to interviews with 40 of the 150 dealerships nationwide that are carrying the bike this year. The dealers Reuters spoke with account for little over a quarter of LiveWire dealerships and are spread across Wisconsin, Illinois, Indiana, Ohio, Michigan, California, Nevada, New Jersey and New York. Harley has for years failed to increase sales in the United States, its top market accounting for more than half of its motorcycles sold. As its tattooed, baby-boomer base ages, the Milwaukee-based company is finding it challenging to woo new customers. In 2018, Harley posted the steepest sales decline in four years in the United States. U.S. sales are tipped to fall again this year. Harley Davidson’s U.S. Retail Sales Grappling with an ageing customer base and the waning charm for its big bikes, Harley has failed to post sales growth in the United States – its biggest market – in the past four years. The heavyweight motorcycle maker’s stock price has declined by 42% in the past five years. By comparison, the S&P 500

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