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Alt-Rock Cruisers: BMW targets American brand’s market

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by Jack Baruth from Hagerty.com BMW R18 meets Indian Challenger and Harley Heritage Classic The slightly ridiculous 1800cc, two-cylinder, leather-saddlebag, CHiPs-windshielded cruiser I’m trying to force through six stopped lanes of Los Angeles traffic can’t be taken as anything but an admission on the part of the Bayerische Motoren Werke that Harley-Davidson knows a) what boys like; b) what men want … in America, anyway. CLICK HERE To Read a comprehensive Road Test & Review of the cruiser models from the 3 motorcycle brands. Stay updated with Bikernet.com Free Weekly Newsletter CLICK Here for subscribing to a weekly dose of all things motorcycle.

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Black Biker History

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Recognizing Black History Month 2022 by Nick Resty and Mama Tried I do not claim to be an expert on any historical MC stuff, but I have always found it fascinating. Being a guy who tries to emulate what others have done in the past, I have always found it to be important and respectful to learn the history of the source of my passion. One aspect of chopper history that has always fascinated me are the black chopper builders and motorcycle clubs. That being said, I’ll just spout off things that I have learned through my chopper years thus far. CLICK HERE To Read this Feature Article from Nick Resty & Mama Tried CLICK Here To Subscribe to Bikernet’s Free Weekly Newsletter

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Gevin Fax Blazes Her Own Trail

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by Emily Chavous from russbrown.com Whether riding a motorcycle or challenging norms, Gevin Fax is no stranger to blazing trails. She says, “I think this is the best, most wonderful country in the world, but we are not flawless. I want women to not sell themselves short. We are stronger than we give ourselves credit for. We are more possible than we could ever imagine.” “Everybody kept telling me my life was going to change after I bought the Harley. Let me tell you something: Everything changed.” CLICK HERE To Read this Feature Article on Bikernet.com Get all motorcycle news, updates & tech – CLICK To Sign Up for our Free Weekly Newsletter

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Harley’s electric motorcycle division to go public via $1.7 billion SPAC deal

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from https://www.cnbc.com/ Key Points : Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday. The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades. Harley-Davidson will retain a 74% stake in the company, which is expected to list on the New York Stock Exchange under the symbol “LVW.” Harley-Davidson’s electric-motorcycle division will go public through a merger with a blank-check firm in a deal valued at $1.77 billion, the company said on Monday, as the 118-year old brand bets on younger customers to boost volumes. The company launched LiveWire earlier this year, hoping to claw back lost market share as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades. A broader awareness about climate change is also paving the way for automakers to lean towards greener vehicles. Valuations have gained as money managers are also increasingly factoring in ESG policies in their investments. Harley is the latest to cash in on an uptick in valuations of electric-vehicle makers. Last month, Amazon-backed EV maker Rivian shot past $100 billion in valuation in its market debut, surpassing Ford and General Motors. “If anything this underlines what we’ve been saying for a long time. Detroit, wake up! The train has left the station! EVs are inevitable,” Roth Capital analyst Craig Irwin said. “Many traditional OEMs (Original equipment manufacturers) with emerging EV businesses can obviously do similar spinoff transactions,” Irwin added. Harley’s shares rose 11.3% in premarket trading, while those of AEA-Bridges were up 3.4%. Jochen Zeitz, Harley’s chief executive, will be the chairman of LiveWire for up

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Lon Nordbye Joins Electrify Expo

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Lon Nordbye Joins Electrify Expo as Business Development and Sponsorship Executive (Sioux Falls, SD December 9, 2021) Lon Nordbye has joined Electrify Expo, North America’s largest Electric Vehicle Festival to lead Business Development and Sponsorship efforts. A recent recipient of ‘Expo of The Year’ honors at the 2021 IMPACT Conference, Electrify Expo is focused on scaling the experiential platform, and this appointment highlights the commitment to achieve that. Nordbye brings two decades of leadership experience in business development and integrated marketing to the Electrify Expo executive team. Lon Nordbye most recently served as VP of Strategy & Commercial Development at the Sturgis Buffalo Chip where he played a significant role in developing some of the rally’s most successful promotions, events, and brand partnerships. “Our team is excited for Lon to join the company and know he will make immediate contributions that will benefit our partners and fans,” said BJ Birtwell, Founder and Executive Producer of Electrify Expo. In his new role with Electrify Expo, Nordbye will lead development of Electrify’s e-motorcycle, e-bike, e-scooter, e-skate, and e-surf lifestyle categories. He will also oversee larger scale activations with national, non-endemic brands looking to reach the e-mobility consumer. “BJ, Jeff and their dynamic team have not only pioneered how consumers engage and interact with e-mobility, they’re pushing the industry, culture and lifestyle of electric mobility forward,” said Nordbye. “I couldn’t be more excited to join an enterprising team and get immersed into the day-to-day work to achieve the high expectations we have for Electrify as well as ourselves.” Electrify Expo is a weekend festival that takes place multiple times per year featuring the world’s leading brands in e-mobility. Consumers get the opportunity to demo and drive the best electric vehicles the industry has to offer as well as engage with interactive brand displays, enjoy live music and

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Custom LiveWire One Motorcycles Debut at Autopia 2099 in Los Angeles

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Reimagined Electric Motorcycles Launch the Future of Customization LOS ANGELES, CA (December 9, 2021) – The customization potential of the LiveWire One™ electric motorcycle was on full display on Saturday, Dec. 4 at Autopia 2099, a new and dedicated EV event held at Optimist Studios in Los Angeles designed to showcase electric cars, trucks, motorcycles, bicycles, and other mobility solutions. The event featured more than 80 vehicles, from home-built and conversion EVs to brand new cars and trucks, plus a display of what the event organizers called retrofuturism. Two custom motorcycle builders, SMCO and Earle Motors, presented the first fully customized LiveWire One motorcycles, both of which originated in Los Angeles, a city rapidly becoming LiveWire’s most successful market. “The custom bikes showcased at Autopia make a big statement on behalf of LiveWire,” said Ryan Morrissey, Chief Electric Vehicle Officer. “Personalization has always been an element of motorcycle culture, and this weekend SMCO and Earle Motors demonstrated the customization potential of LiveWire One. These custom bikes and components are early indicators of our intent to incorporate limited edition builds and accessories into the digital bike builder on LiveWire.com.” SMCO: LiveWire One Hooligan Racer Brothers Aaron and Shaun Guardado started racing as young teenagers, first in shifter karts and then in high performance import cars before they turned their attention to motorcycles. They founded SMCO in 2010 to sell branded T-shirts and started building custom competition motorcycles in their Long Beach, Calif., shop to back up the brand and feed their appetite for racing and performance. Now in their mid-30s, the brothers have built serious Harley-Davidson flat trackers and performance bikes for hooligan racing, and even converted a pair of Harley-Davidson® Street Rod® motorcycles into snow bikes for a winter hill climb at the ESPN X Games. “When we got our

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Vanishing Breed of gear-heads

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In a few years if a collector wants to keep the old stuff running he may have problems Photos and text by Bill May The cars and motorcycles of today run awesome and last a long time, but they do nothing for me. People who can work on those old engines are few and far between. We are a vanishing breed. In a few years if a collector wants to keep the old stuff running, he will have to get out the old manuals and train some young guy with an aptitude for it. Me, I’m just going to keep flying down the road on my old bikes and my ‘34 Ford. CLICK HERE To Read this Feature Article only on Bikernet.com Join the Cantina for more – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

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Royal Enfield to lead motorcycle expedition to the South pole

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by Shakti Nath Jha from https://www.financialexpress.com Royal Enfield to lead motorcycle expedition to the South pole as a tribute to its 120 years journey Royal Enfield has announced that the company will lead a first-of-its-kind motorcycle expedition that will attempt to reach the South pole. The expedition is being undertaken as a tribute to the 120 years journey of Royal Enfield. Royal Enfield is the world’s oldest motorcycle brand in continuous production since 1901. For 120 years, Royal Enfield has remained the preserver of the legacy of building simple, authentic classic motorcycles that are engaging and fun to ride. Riding through time and tough terrain, the company has emerged victorious in rides that have tested the endurance of man and machine, while remaining relevant and desirable through the ages. Now, to commemorate 120 years of building the pure motorcycling culture, Royal Enfield will mark 2021 with an ambitious attempt to push the boundaries of motorcycling possibilities. The company will undertake a motorcycling expedition on the Royal Enfield Himalayan, to attempt to reach the geographic South Pole, from the Ross Ice Shelf via the Leverett Glacier. 90-degree South – Quest for the Pole is conceptualized as a tribute to the brand’s commitment to pure motorcycling, and to the courage and resilience of innumerable riders and explorers who have made history with their motorcycling journeys. The 90-degree South will be an ambitious attempt of Royal Enfield to go where no motorcycle has ever gone before. This unique expedition will begin from Cape Town, South Africa, on 26 November 2021, and will attempt to reach the geographic South Pole, from the Ross Ice Shelf, via the Leverett Glacier, to the Amundsen-Scott Pole station. Two Royal Enfield riders, namely Santhosh Vijay Kumar, Lead – Rides & Community, Royal Enfield, and Dean Coxson, Senior Engineer-

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Motorcycle Cannonball Run finishes at South Padre Island

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by Gaige Davila from https://www.sbnewspaper.com The 10th annual Motorcycle Cannonball Run ended on South Padre Island this past weekend, with nearly a hundred riders cruising their 100-year-old machines through the Queen Isabella Causeway to victory. Starting in Sault Sainte Marie, Michigan, on the Canadian border, 88 riders, some dressed in early 1900s garb, departed to Texas in a 17-day, 3,389-mile journey, all on motorcycles made in 1929 or earlier. The group made two stops in the Rio Grande Valley before cruising to SPI: San Benito, at Mad Boar Harley-Davidson, and McAllen, at Desperado Harley-Davison, in their last 99-mile leg of the run. When the riders got to South Padre Island, specifically to the South Padre Island Convention Centre, they were welcomed by their teams and motorcycle enthusiasts. Dave Currier, #64, from Fargo, North Dakota, was the first to arrive, on his 1911 Harley-Davidson 7A. His first place finish is impressive: the Harley-Davidson 7A is a single-belt drive, four horsepower machine, closer to a bicycle than a motorcycle. “I think this has been the toughest ride of my life,” Currier said on Motorcycle Cannonball’s live stream of the finish line. “We’ve been through torrential rains, all kinds of wind, difficulties, (but) the bike ran superb.” Check Out the Details and Final Scores at https://motorcyclecannonball.com/

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