Royal Enfield is now offering an opportunity for buyers to get assured resale value for the purchase of their new motorcycle. This is made possible with Enfield’s new ‘Assured Buyback Program’. The two-wheeler giant has partnered with OTO Capital for the buyback program, promising guaranteed buyback value of up to 77 percent depending on customer’s selected tenure.
Flexible purchase tenures spanning from 1-3 years are on offer, ensuring customers up to 45 percent lower EMIs with guaranteed buyback value as per the ownership period. OTO Capital is offering a cashback incentive at the end of the tenure in a first-of-its-kind initiative.
Enfield is calling it a seamless ownership experience.
Customers have the option to either trade in their existing motorcycle for a new RE offering or return their motorcycle when their choice of tenure ends. Apart from this, lower EMIs will translate to a lower cost of ownership for customers.
Commenting on the launch, B Govindarajan, CEO – Royal Enfield, said, “At Royal Enfield, we always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experiences, we always endeavour to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible and more fun for potential riders. Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace of mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield.”
For now, Royal Enfield Assured Buyback Program will be available in 12 cities including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai. This scheme will later extend to other cities in the future.
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