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Feb 18
Love0

Ducati Dainese Smart Jacket Now Available as High-Tech Airbag System

By General Posts

by Daniel Patrascu from https://www.autoevolution.com

Following a bunch of novelties on the motorcycle front over the past few months, Italian carmaker Ducati expands the scope of its business with the introduction in its 2021 apparel collection of something it calls the Smart Jacket.

The product, developed together with specialized company Dainese, uses the so-called D-air airbag technology, specifically adapted and branded to use with other Ducati gear.

According to the Italian bike maker, the device can be worn over or under any other motorcycle jacket, and it needs no physical connection to the bike to work.

The airbag system has everything it needs to function embedded in itself. It runs on batteries that can keep it alert for 26 hours at a time (recharging is made using any available USB plug). An electronic control unit is on deck, looking at available data 1,000 times per second to predict sliding, high-siding, rear-end collisions, or impact with other objects in front.

When such a scenario takes place, the control unit automatically tells the jacket to inflate along the entire surface, wrapping the rider in a soft shield that prevents them from being seriously injured. According to the specs, the protection achieved using this system is “equal to that of seven level 1 back protectors, without having any rigid protector inside.”

And it’s practical, too. “Ducati Smart Jacket is an extremely light and practical garment, which, once you get off the bike, can be easily folded and stored in a side bag or backpack,” say the Italians.

“In addition, another technological innovation introduced by Dainese allows the protective bag on the chest to be folded, to occupy a smaller area and thus allow the passage of air through the fabric of the vest.”

Ducati does not say anything about pricing for the jacket but reveals they are already available at dealers, in both men’s and women’s versions. Important to note is that the use of this equipment requires registration and activation.

 

Feb 17
Love0

Harley-Davidson Removes Branded Merchandise From Amazon

By General Posts

by Brendan Menapace from https://www.goprintandpromo.com

Harley-Davidson Removes Branded Merchandise From Amazon, Prioritizes Its Own E-Commerce Initiative

Harley Davidson CEO Jochan Zeitz said his company will no longer sell branded merchandise on Amazon, instead choosing to prioritize its own dealers’ e-commerce efforts.

“We want to have a fully integrated, digital e-commerce business with our dealers,” Zeitz said, according to The Detroit News. “Amazon was not really something that got our dealers into the mix.”

It’s not hyperbole to say that Amazon dominates e-commerce. But there has been pushback against the site through initiatives such as Small Business Saturday and from big brands such as Nike, which previously announced it would stop selling sneakers and apparel on the site.

For Harley-Davidson, the concern is that Amazon is cutting into branded merchandise revenue from its dealerships. This is particularly pressing after Harley posted fourth-quarter losses, with Zeitz looking to steer the bike toward growth after years of declining sales in the U.S.

That plan, which Harley is calling “Hardwire,” will include premium apparel and accessories as a means of strengthening its brand as more than just a motorcycle company.

The decision to move away from Amazon is also a direct reversal of a previous plan to boost the company, after former CEO Matt Levatich debuted the “digital storefront” on Amazon in October 2018.

If selling on Amazon didn’t work, maybe becoming more autonomous in its e-commerce offerings could help. Consumer habits have changed, and the simple convenience of buying from Amazon isn’t always more popular than being able to buy directly from a company.

We might not see a mass brand exodus from Amazon any time soon, but between Nike and Harley-Davidson, we’re seeing a few major brands testing the waters of e-commerce without Amazon involvment.

Aug 13
Love0

Indian Motorcycle & Bike Shed MC Celebrate American Motorcycling with Exclusive Apparel Collection

By General Posts

 

The Bike Shed Celebrates American Motorcycling with Indian Motorcycle;

Two Passion-Fueled Motorcycle Brands Celebrate the Soon-to-Open Bike Shed Los Angeles Destination
MINNEAPOLIS (August 13, 2020) – Indian Motorcycle, America’s First Motorcycle Company, and
London’s iconic Bike Shed Motorcycle Club today announced a collaboration to launch an exclusive
lineup of lifestyle apparel. Designed in celebration of motorcycles, motorcycle culture, and the soon-to-
open Bike Shed Los Angeles destination, the co-branded collection includes a range of men’s and
women’s shirts and hats, along with an exclusive BSMC x Indian Motorcycle sweatshirt and riding jersey.

Brought together through shared values and the idea that there is no wrong way to appreciate
motorcycling, Indian Motorcycle and Bike Shed Motorcycle Club believe in creating a welcoming
environment for all riders. Whether riding the open road or hanging with friends, Indian Motorcycle and
Bike Shed Motorcycle Club exist to fuel the passion of life on two wheels. The apparel collection was
designed as a collaboration between the two brands and serves as a lifestyle expression for not only
people who love motorcycles, but for the bold and confident who go their own way.

“We’re proud to collaborate with Bike Shed on this apparel collection and celebrate our love for
motorcycles and motorcycle culture,” said Reid Wilson, Vice President of Indian Motorcycle. “When we
found out Bike Shed was opening a clubhouse in the U.S., we knew we wanted to get involved. A special-
edition apparel collection was a no-brainer, and we’re extremely proud to align with Bike Shed as they
plan for their opening in Los Angeles.”

Since inception in 2011, the UK-based Bike Shed has been a place of common ground, where people
from all walks of life – both riders and non-riders alike – come together to share their passion for two-
wheels alongside the culture and lifestyle inspired by them. This year, the Bike Shed will expand its ever-
growing community with the opening of its first-ever U.S. location. Home to a thriving moto and creative
community, Los Angeles’ Arts District will soon welcome the highly anticipated Bike Shed Los Angeles: a
30,000-square-foot destination venue, complete with a full-service restaurant, café, bar and lounge, a
barbershop, tattoo studio, events space and large retail emporium. Bike Shed Los Angeles joins the
renowned Bike Shed London as the brand’s second motorcycle destination venue.

“We wanted to align with an American brand that shared our same, all-inclusive, motorcycle values,”
said Dutch, Founder of the Bike Shed Motorcycle Club. “Indian Motorcycle is an iconic and historic brand
that has evolved to remain relevant as moto culture has evolved, balancing timeless design and
authenticity with modern performance and practicality, bringing new appreciation and customers to the
brand and its bikes. Our clothing collaboration partnership carries those same values, aligning two
brands that are as much about community and experience as we are about quality products, made to be
fit-for-purpose while carrying timeless style and heritage.”

To help launch the exclusive apparel collection, Indian Motorcycle and Bike Shed Motorcycle Club
tapped renowned bike builder, and founder of Brat Style, Go Takamine. Known for his work building and
racing classic Indian motorcycles, Takamine exemplifies the deep passion and love for motorcycles and
motorcycle culture that the Indian Motorcycle and Bike Shed collaboration represents.

-MORE-

The exclusive Indian Motorcycle and Bike Shed Motorcycle Club apparel collection is available at select
retail locations and online at IndianMotorcycle.com and TheBikeShed.cc.

Learn more about Indian Motorcycle at IndianMotorcycle.com, Facebook, Twitter and Instagram.

ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle Company is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts
of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through
unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and
passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC. Always wear a helmet,
protective clothing and eyewear and insist your passenger does the same. Ride within the limits of the law and your own
abilities. Read, understand and follow your owner’s manual. Never ride under the influence of drugs or alcohol.

ABOUT BIKE SHED MOTORCYCLE CLUB
The Bike Shed Motorcycle Club (BSMC) is a globally recognised destination, brand, and community that has been
celebrating motorcycle culture and the creative scene that surrounds it since 2011. Set across 12,000 square feet
within four Victorian Railway Arches in Shoreditch, London, Bike Shed Motorcycle Club was initially founded via
online storytelling and events, going on to run one of the largest independent motorcycle shows in the world, with
19,000 people attending last year. The full-time Bike Shed destination in London, opened in 2015, welcomes 2,500
people from all walks of life – whether on two wheels or foot – through its doors each week to enjoy the restaurant,
café, bar, barbershop, events space, galleries and moto retail and apparel, backed by a rider’s club with 800
members.
In 2020, Bike Shed will open a new destination venue in the Arts District of Los Angeles, California across 30,000
square feet with a scaled-up version of the London offer, adding a tattoo studio, larger events spaces, retail
emporium and dedicated members’ spaces. To learn more, please visit TheBikeShed.cc

Dec 06
Love0

Exciting Introductions This Holiday

By General Posts

WOMEN’S FLAT TRACK

PROGRAM
The Build, Train, Race program is aimed at highlighting women and the motorcycle culture in North America through 3 stages.

Building a custom Flat Track with the INT 650 Twin as the base platform, training on the motorcycle with expert Flat Track riders from within the Flat Track Community, and racing the 4 builds at the Flat Out Friday event in Milwaukee, Wisconsin during the Mama Tried weekend. Click the button below to learn more about the program, and the riders within it.

LEARN MORE – CLICK HERE

INTERNATIONAL MOTORCYCLE SHOWS

One down, seven to go! After a successful weekend at Long Beach IMS, we are excited to pack our bags and head out to another IMS event in New York. Don’t miss your chance to see our full product lineup and the newest genuine motorcycle accessories options. Pick the location closest to you and come by our booth. Prize Pack giveaways, apparel for purchase and more!

Where will we see you?

Enter ROY20 for $3 off at checkout!

GET TICKETS – CLICK HERE

Limited Edition Bullet Trials

Works Replica

Introducing the Royal Enfield Bullet Trials 500. A replica of the original, groundbreaking 350cc trials Bullet. Launched in 1948, the motorcycle was the first production motorcycle to feature swinging arm suspension. Two years after its debut in 1948, a precociously talented 18-year-old joined Royal Enfield’s factory rider team.
John Victor Brittain, universally known as Johnny Brittain, was to become the Trials Bullet star rider. Combining history with new technology, this limited edition Bullet Trials Replica pays homage to our original brand ambassador and his success, the sports of Trials, and the early pioneering of Royal Enfield’s influence on motorcycle performance. Contact your local dealer for information on purchase, or click the button below for more details about this model.

LEARN MORE – CLICK HERE

New Apparel Catalogue

For Royal Enfield North America

Nothing says Happy Holidays like new, fun Royal Enfield Apparel! Have a look through the NEW Apparel Catalogue with over two dozen new items and allow yourself to be tempted. T-shirts, Jackets, Mugs, fun Coasters for your holiday beverages, and much more! Don’t miss out on the perfect Royal Enfield holiday gifts. It’s easy – Click below and send a request to your dealer.

SHOP NOW – CLICK HERE

Build Moto & Royal Enfield Partnership

Royal Enfield and BUILD Moto Mentor Program are joining forces in a unique partnership designed to use motorcycles to build positive futures for Wisconsin high school students. The BUILD program is a non-profit educational organization that pairs teams of high school students with bike-building mentors for the opportunity to learn trade and technical skills.

Through a new multi-year partnership, Royal Enfield will donate 16 Classic 500 motorcycles to the program along with parts, support and technical training mentors. The organization hopes the partnership will allow BUILD to grow the number of high schools in Wisconsin able to participate in the program.

Now in its tenth year, BUILD provides students with opportunities to learn trade skills including design, welding, fabrication, mechanical repair and machining as they relate to the motorcycle industry. In addition to acquiring technical skills, teams also participate in marketing and fundraising efforts promoting the program and host local events showcasing their work, growing their exposure to professional and life skills.

GENUINE MOTORCYCLE ACCESSORIES
With the Holidays around the corner, now is the perfect time to add Royal Enfield Genuine Motorcycle Accessories to your wish list. We’ve added new products for every model to the newly revised catalogue. From S&S slips ons for the Twins to Panniers for the the Himalayan and everything in-between.
So don’t just winterize…

Accessorize!!!

SHOP NOW – CLICK HERE

 

 

Dec 01
Love0

We’re giving away motorcycle show tickets

By General Posts

by Al Beeber from https://lethbridgeherald.com/

For enthusiasts across southern Alberta, the Calgary Motorcycle Show in January is a yearly pilgrimage to see the latest two-wheeled, three-wheeled and four-wheeled machines manufacturers are rolling into showrooms.

For my crew, hitting the show has been a ritual for a good decade or so — I’ve lost count of the morning breakfast stops at Roy’s Place in Claresholm where we fill our own tanks in preparation for a long day of sitting on and walking among the numerous bikes, scooters and all-terrain vehicles on display.
As usual, the 2020 show will be staged at the BMO Centre on the Calgary Stampede grounds and for the second year, The Lethbridge Herald has a reader giveaway.

Thanks to show publicist Jackie Jackson and western regional show manager Laurie Paetz, I have five pairs of tickets to give away to motorcycle fans.

Last year, the tickets offered by the show organizers were snapped up quickly so this year I’m going to be holding a draw. If you’re interested in a pair, send an email with your name, email address obviously and daytime phone number. After I repeat the contest details in next week’s column, I will put all the names into a bucket and five winners will be drawn with the names to be announced on Wednesday, Dec. 11 which is essentially a month before the show opens. My email address here at The Herald is abeeber@lethbridgeherald.com

The Calgary Motorcycle Show runs for three days starting Friday, Jan. 10.
On the 10th, doors are open from noon until 9 p.m. On Saturday the 11th, the show runs from 10 a.m. until 8 p.m. and on the final day, Jan. 12, it runs from 10 a.m. until 5 p.m.

It’s important to note the tickets are for admission to the show only — winners will have to pay for Stampede grounds parking like the rest of us.

As of this writing, an exhibitors’ list hasn’t yet been created but as fans know, this show always has something new and different to offer. Whether your interest is scooters for urban commuting or heavy touring bikes, the show will surely have something on the floor that is begging you to spend your money.
Along with displays from area dealers, manufacturers will have their own floor space promoting everything from Ducatis to Vespas.

It was the Vespa booth that caught the attention of our group last year, thanks to a 300cc model that seemed like it could be a bonafide highway machine. I’ve long been a fan of “scoots” and bigger displacements can be a bonafide alternative to a mid-sized motorcycle. My personal favourites are built by Italian company Piaggio (which is also part of the Vespa empire) — they’re stylish, roomy and have highway potential. The venerable Suzuki Burgman is probably the big-scooter standard bearer but last year I don’t recall seeing the 600cc model. The 400 Burgman is sized nicely but as the old saying goes, there’s no replacement for displacement.

And that’s why I’m a big fan of the Harley-Davidson touring bikes. With modern electronics including touchscreens, Harley is creating an experience touring riders would never have imagined decades ago. Are they heavy? They certainly can be but H-D engineers somehow have created a chassis balance that makes a rider quickly forget about weight. That was made clear last year when I was admiring the Street Glide, probably the most popular Harley touring rig. A sales rep urged me to try the legendary shark-fairinged Road Glide which I thought would be too heavy for me. But I was totally wrong. The bike lifted easily off the side stand and felt like something hundreds of pounds lighter. So if I win the lottery between now and Jan. 10, you’ll know what I’ll be riding next spring.

The show is so much more than motorcycles, though.

There are always a wide range of businesses selling apparel and accessories, there are various shows that will appeal to the young and young at heart, and fans of vintage motorcycles can always expect to see an impressive collection of older bikes.

The annual bike giveaway this year is a Kawasaki Z400 ABS, an urban streetfighter that not only is loaded with style but also seems to have comfortable ergonomics.

As regular visitors know, the motorcycle industry has changed rapidly in recent years. Cruisers, which once dominated the market, are becoming a minority which is sad because companies like Honda, Kawasaki, Suzuki and Yamaha used to produce some really beautiful ones.

Now adventure bikes — with wire rims and high ground clearance — have become the rage and every manufacturer seems to have them. Kawasaki, a couple of years ago, brilliantly introduced a 300cc version of its Versys, which previously was only available in 600 and 1000cc iterations. Light and fairly low, the 300 Versys is a bike that will appeal to beginners while also being fun for more experienced riders.

To me, it may be the ideal city commuter bike since Kawasaki also offers accessory locking hard cases.
As you can tell, I’m already getting excited about the show because there is nothing like the wind-in-your-face feeling of being on a motorcycle to stir one’s soul.

And even if the weather is more conducive to hibernating, the thought of spring and two-wheeled adventures can warm up anyone.

So get those entries in — I look forward on Dec. 11 contacting those five lucky winners.
Thanks again, Jackie and Laurie, for thinking about Herald readers. Until next time, keep your fingers in the air and your feet on the pegs — oh wait, maybe that’s just me. How does that actually go?

Nov 18
Love0

Motorcycle enthusiasts gather at the Farm Show Complex for 32nd Annual Motorcycle Swap Meet & Show

By General Posts

by Valeria De Leon from https://fox43.com

HARRISBURG – Motorcyclists came out to Dauphin County for one of the largest indoor motorcycle shows on Sunday.

Jam-On Productions hosted its 32nd Annual Motorcycle Swap Meet & Show.

The event featured everything motorcycle related- like parts, apparel and vintage bikes.

Organizer, Mark Weiler, said the show brings motorcycle enthusiasts together to shop for the coming holidays.

“This is a very strong event, there’s a lot of people here. Probably getting ready for the holidays, vendors are selling so they can get some money for the holidays and people to shop to get some presents. It’s good strong meet for that time of year,” said Weiler.

Jam-On Productions holds motorcycle shows all over the country including in Maryland, Virginia, and Delaware.

Mar 17
Love0

5-Ball Racing introduces it’s first Ladies Jacket

By General Posts

 

It’s coming very soon to the Bikernet Headquarters, our first very cool leather jacket in a special leather. It comes with gun pockets, full zip-able hoodie with thumbholes and terrific fit and styling.

We are also making full sleeve Jak shirts in a slightly lighter leather with full collar and button-down snaps to prevent flapping.

CLICK HERE for 5 Ball Racing Gear – you can Customize it with Artwork.

5-Ball Racing Garage provides Riding Gear for cruiser, chopper and bobber riders. Keith “Bandit” Ball, Bikernet.com President, and Bob Kay, Biker Pros Partner, designed a line of Genuine Riding Apparel™ for motorcycle riders.

Mar 01
Love0

The 2019 Ducati Model lineup arriving to American Dealerships

By General Posts

Season Opening Events Taking Place March 22 – 24 at Showrooms Nationwide

Mountain View, Calif. (February 22, 2019) – Ducati North America is celebrating the warm riding weather just around the bend by bringing its national Season Opening to participating dealerships March 22 – 24. The annual event offers Ducati owners and new fans their first opportunity to experience the Italian brand’s new line of motorcycles in person, which includes 10 new models for 2019, built for every riding level and encompassing all the Ducati worlds, ranging from Racetrack, Travel, Lifestyle and Scrambler, to Sport & Fun.

For details, motorcyclists – or anyone interested in learning how to ride – can sign up here to learn more about the 2019 bikes or can locate their nearest Ducati dealership online at: https://www.ducati.com/us/en/dealers

One relevant addition to the 2019 Ducati stable is the all-new Diavel 1260, the first significantly new Diavel since its debut in 2010, with a new 1262 cc engine and muscular styling – making it a completely new motorcycle. It’s perfect for experiencing summer winds along the coast, refreshing spring breezes down winding mountain roads or cruising with style down the backroads of America. Power and technology mix in the new Diavel 1260 to create the most advanced Diavel to date and, with low monthly payments, financing for the Diavel 1260 can be priced starting as low as $265.95 per month.

Sign up here to learn more about the new Diavel 1260: https://contact.ducati.com/ww/en/season-opening-2019/light/s

Also, existing 2018 models can be available with APR as low as 0% through Ducati Premier Financing, or with special offers on Ducati Apparel and Ducati Accessories. For more information, clients should contact their nearest Ducati dealership.

Ducati 2019 Season Opening Motorcycles

Scrambler Icon [As Low As $118.17 Per Month] – The Scrambler brand was launched in 2014 and has become Ducati’s best-selling model by volume. For 2019, the new Scrambler Icon continues this vintage-inspired-joy of a motorcycle with important technological updates in the world of safety, including Bosch Cornering ABS. Visually, the new motorcycle continues retro-inspired style with new, beefier side panels to match the steel of the teardrop tank and the glass of the headlight. A black-painted engine, brushed cylinder head fins and machine-finished rims give the new Ducati Scrambler Icon even more eye-catching panache.

Scrambler Full Throttle [As Low As $136.73 Per Month] – The new 2019 Full Throttle takes its cue from the flat track Scrambler ridden by Californian racer Frankie Garcia in the 2018 American Super Hooligan Championship. With its two-tone black-yellow, white-striped tank, all-new rear end with dedicated seat and white-rimmed yellow number holders, this bike has a real dirt track competition feel. A low-slung tapered handlebar – light and ergonomic – stubby front mudguard and dual-silencer exhaust add to the distinctiveness of the Scrambler Full Throttle.

Scrambler Desert Sled [As Low As $148.33 Per Month] – For 2019, the Scrambler Desert Sled rekindles the spirit of classic American off-road bikes without compromising the Ducati Scrambler lifestyle. With its red frame, new seat with color-coordinated stitching and spoked wheels with black rims, it exudes off-road fun. The new Desert Sled also features an Off-Road Riding Mode that allows ABS disengagement for down-in-the-dirt joy. A dedicated riding position and adjustable Kayaba suspension also ramp up the fun factor. Rugged off-road character oozes from the type-approved headlight mesh guard, high mudguards (specially designed for this version) and engine skid pan.

Scrambler Café Racer [As Low As $148.33 Per Month] – The new 2019 Scrambler Café Racer draws its inspiration, and its Silver Ice Matte graphics with blue frame, from the legendary Ducati 125GP Desmo. The new 17″ spoked wheels and aluminum bar-end mirrors give the bike a cool 1960s race look, while a modern radial front brake pump provides braking performance on a par with that of a sport bike. It’s a rare Ducati in blue – one surely to catch the eyes of everyone on the streets.

Hypermotard 950 [As Low As $180.24 Per Month] – With new sharper angles and a lighter weight, the adrenaline-packed Hypermotard takes its look from the supermotard race world and for 2019 comes with completely overhauled ergonomics and an ultra-advanced chassis set-up and electronics package. A full 8 lbs. lighter than the previous model, the Hypermotard mounts a renewed 937 cc Testastretta 11° engine with a more muscular 114 hp.

Hypermotard 950 SP [As Low As $223.73 Per Month] – The spirited and higher-performing Hypermotard SP also on display is Ducati’s offer for those looking for Hooligan-style excitement, featuring a flat seat, increased-travel Öhlins suspension, Marchesini forged wheels and Ducati Quick Shift (DQS) Up and Down EVO, as well as Carbon Fiber components such as front mud guard and timing belt covers.

Diavel 1260 [As Low As $265.95 Per Month] – Unconventional, unique and unmistakable, the second-generation Diavel 1260 remains faithful to the original spirit of this incredibly special bike, drawing on its key styling elements and putting a decidedly more contemporary slant on it. Its Testastretta DVT 1262 engine is capable of delivering 159 horsepower at 9,500 rpm. The bike also includes an upgraded chassis to make it more responsive on mixed-road routes. The S version on display also features fully adjustable Öhlins suspension, dedicated wheels, and an even higher-performance braking system, with Ducati Quick Shift up & down Evo (DQS) as standard to allow clutchless shifting.

XDiavel (Matte Liquid Concrete Grey) [As Low As $276.18 Per Month] – New for 2019, the XDiavel – famous for representing the best parts of the Ducati performance world and the relaxed cruiser world – now comes available in an uncompromising new color palette, the stunning Matte Liquid Concrete Grey. The finish and style express the motorcycle’s edgy spirit and take the XDiavel’s strong look to new levels.

Multistrada 1260 Enduro [As Low As $322.23 Per Month] – The Multistrada 1260 Enduro is the new generation of the off-road member of the Multistrada family. It has an increased engine size with the 1262 cc Testastretta DVT engine pushing out 158 horsepower, which is an increase from 152 horsepower from the previous Multistrada 1200 Enduro.

Panigale V4 R [As Low As $521.85 Per Month] – The Panigale V4 R features technology taken from MotoGP racing and is a racing bike that can be enjoyed on the streets. Following Ducati’s first mass-production four-cylinder engine, the V4, debut in 2017, the V4 R is now the pinnacle of the new Panigale V4 family and can claim the title as the ultimate road-legal Ducati competition bike. This is the most powerful, high-performance factory bike ever built by Ducati, with new technology like carbon fiber aerofoils that increase stability and allow for reduced reliance on electronic controls.

About Ducati:
Additional information about Ducati, including participating dealers and availability can be found at www.ducati.com.

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG.

Founded in 1926, since 1946 Ducati has been producing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. Situated in Bologna, the factory is located in the Borgo Panigale district. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, and Superbike. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.