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NCOM Biker Newsbytes for March 2022

By General Posts

Industry & Legislative Motorcycle News from USA and the world

Compiled & Edited by Bill Bish

National Coalition of Motorcyclists (NCOM) News provides updates on motorcycle industry, market, legislation, rights of bikers, motorcyclists in USA, and motorcycle news from around the world.

In this bulletin:

  • MOTORCYCLISTS HELP OUT UKRAINE
  • E.U. BANS MOTORCYCLE EXPORTS TO RUSSIA
  • U.S. TRAFFIC FATALITIES / FATALITY RATE HIGHEST IN A DECADE
  • ARIZONA LEGISLATURE APPROVES LANE FILTERING
  • NEW HAMPSHIRE LEGISLATOR CLAIMS BEING PROFILED FOR RIDING A MOTORCYCLE
  • MOTORCYCLES ARE GOOD FOR YOUR BRAIN AND BODY
  • SMART MOTORWAY FAILS
  • 2022 NCOM CONVENTION – NEW DATES & LOCATION ANNOUNCED

CLICK HERE To Read the March 2022 NCOM Newsbytes on Bikernet.com

The National Coalition of Motorcyclists (NCOM) is a nationwide motorcyclists rights organization serving over 2,000 NCOM Member Groups throughout the United States, with all services fully-funded through Aid to Injured Motorcyclist (AIM) Attorneys available in each state who donate a portion of their legal fees from motorcycle accidents back into the NCOM Network of Biker Services (www.ON-A-BIKE.com / 800-ON-A-BIKE).

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Yamaha’s Record Support of Public Land for Recreation in 2021

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Yamaha Caps 2021 with Record Support of Public Land for Recreation
Yamaha Outdoor Access Initiative Surpasses $5 Million in Conservation Funding

MARIETTA, Ga., – March 21, 2022 – Yamaha Motor Corp., USA, announces the Yamaha Outdoor Access Initiative’s (OAI) 2021 third- and fourth-quarter grants totaled in excess of $250,000, bringing last year’s funding to more than $600,000. Since 2008, Yamaha OAI has been steadfast in serving the motorized and outdoor recreation community, contributing over $5 million in essential support for local and national organizations working to preserve and improve access to public land, fostering productive partnerships between recreationists and land managers, and delivering much-needed funds for safe, responsible recreation.

“The surge in outdoor recreation is both gratifying and daunting. While we love to see families enjoying time spent outside, it amplifies the need to work together to preserve and protect the land so we can appreciate it today and in the future,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “Considering the uptick in use and resulting attention and resources our nation’s public spaces require, we are proud to approve thirty new Yamaha Outdoor Access Initiative grants in 2021 – the most we’ve awarded in one year since 2009.”

From inception, Yamaha OAI has selected projects with the highest potential of providing recreationists with increased and improved opportunities to enjoy the United States’ outdoor public spaces. In the latest funding rounds, the organizations awarded for support include both national and local footprints with diverse communities and interests to create a comprehensive approach to advocacy for access to public land for outdoor recreation.

“We’ve worked with Yamaha and their Outdoor Access Initiative for more than a decade. Together in that timeframe, we’ve launched our One Voice program and matched numerous riding groups with public land managers to establish formal partnerships mutually benefitting everyone’s interests in access to land,” said Fred Wiley, president and CEO of the Off-Road Business Association (ORBA). “Yamaha has a tradition of stepping into leadership roles to support the off-road riding community and ensure opportunities to ride safely and responsibly exist for generations to come.”

ORBA is among the recipients of the third-quarter 2021 Yamaha OAI grants in addition to the following organizations:

  • Future School of Fort Smith (Fort Smith, AR)
  • Lakeland ATV Club (Minocqua, WI)
  • Nevada Outdoor School (Winnemucca, NV)
  • The Great Outdoors Fund (National)

2021 fourth-quarter Yamaha OAI grants were awarded to:

  • City of Caribou (Aroostook County, ME)
  • University Medical Center of El Paso (Texas)
  • Motorcycle Riders Association (Medford, OR)
  • National Forest Foundation (Flagstaff, AZ)
  • Pathfinders Motorcycle Club of Connecticut (Thompson, CT)
  • San Diego Off-Road Coalition (Calif.)
  • Three Rivers Land Trust (Salisbury, NC)
  • Wild Rivers Coast Mountain Bicycling Association (Coos Bay, OR)

The application deadline for consideration in the first quarter of 2022 funding cycle is March 31, 2022. Submission guidelines and an application for a Yamaha OAI grant is available at YamahaOAI.com. Connect with Yamaha on social media via @YamahaOutdoors or search any of the following hashtags on all platforms: #Yamaha #YamahaOAI #REALizeYourAdventure #ProvenOffRoad #AssembledInUSA

About the Yamaha Outdoor Access Initiative
Since 2008, the Yamaha Outdoor Access Initiative has led the Powersports industry in supporting responsible access to our nation’s public lands for outdoor enthusiasts.

With more than $4.5 million contributed to 400 projects across the country, Yamaha has directly and indirectly supported thousands of miles of motorized recreation trails, maintained and rehabilitated riding and hunting areas, improved staging areas, supplied agricultural organizations with essential OHV safety education, built bridges over fish-bearing streams and partnered with local outdoor enthusiast communities across the country to improve access to public lands.

Each quarter, Yamaha accepts applications from nonprofit or tax-exempt organizations including OHV riding clubs and associations, national, state and local public land use agencies, outdoor enthusiast associations and land conservation groups with an interest in protecting, improving, expanding and/or maintaining access for safe, responsible and sustainable public use.

Updated guidelines, application form, information and news about the Outdoor Access Initiative are available at YamahaOAI.com.

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Royal Enfield Reveals Scram 411

By General Posts

ROYAL ENFIELD REVEALS ALL-NEW SCRAM 411 ADV CROSSOVER

Ready. Set. Scram!

Milwaukee, WI (Tuesday, March 15, 2022) – Royal Enfield, the global leader in the midsize (250cc – 750cc) motorcycling segment, today unveiled the Scram 411 – the brand’s first ADV crossover. The new Scram 411 is an engaging, accessible and capable street scrambler, with the heart of an adventure motorcycle. Built on Royal Enfield’s proven 411cc single-cylinder engine platform and the Harris Performance chassis, the Scram 411 combines spirited agility on urban streets, with competent rough-roading capabilities. Focused and purposeful changes in the riding geometry and ergonomics make it ideal for in-city riding, as well as unpredictable, challenging trails off the urban grid.

Unveiled for global audiences today, the new Scram 411 is already available in India, and will be available in Europe, Asia Pacific, North America and Latin America later this year. The Scram 411 is scheduled to arrive in the U.S. late summer/early fall. Pricing and colorways will be announced in the coming months.

The Scram 411 is a continuation of Royal Enfield’s constant pursuit of exploration, and building motorcycles to enable every adventure. One such motorcycle is the Himalayan—Royal Enfield’s flagship adventure tourer. Launched in 2016, the Himalayan has fostered a subculture of adventure touring around the world, most recently, even Antarctica’s South Pole. Its unique design and well-rounded capability make it among Royal Enfield’s best-selling motorcycles, and it is upon this stalwart platform that the style evolution continues with the more urban-focused ADV-crossover motorcycle—the Scram 411.

The all-new Scram 411 is a new subspecies that has the authentic vibes of a scrambler and adventure touring in its DNA. With long-travel suspension and class-leading ground clearance paired with a 19-inch front wheel and 17-inch rear, the Scram 411 is playfully agile on city streets, yet is highly capable of tackling more rugged terrain, so the exploration doesn’t end when the pavement stops.

Siddhartha Lal, Managing Director, Eicher Motors Ltd., simply loves the fluidity and the
multipurpose ability of the Scram 411. Speaking about this in the context of modern existence, he said, “Whether it’s London, New Delhi or Tokyo, the contours of modern urban existence are ever-changing. With our world increasingly becoming more fast-paced, life in the urban context has become about the weekday hustle and the weekend getaway, and everything in between. We wanted to build a motorcycle that could effortlessly navigate this entire gamut, and be the perfect ally for the young, modern-day rider. The Scram 411 is truly a motorcycle made for now, and is always ready to tackle whatever surprise is in store.”

Speaking about the inspiration behind the Scram 411, and about the new motorcycle, Executive Director,
Royal Enfield, B Govindarajan, said, “The globally lauded versatility and competence of the Himalayan inspired us to reimagine the motorcycle in a more young, modern-day, urban context. The Scram 411 is the perfect crossover for young city-dwellers, who prefer a motorcycle that is fun and engaging to ride around the city, yet has a rugged appeal. By shifting the riding geometry to make the motorcycle more at home on busy city streets, and retaining its strong ability to take on rough roads and take on the weekend dirt trail, we’ve brought a unique subcategory for consumers. Like all our motorcycles, the Scram 411 is built for the global rider, and manufactured with world-class engineering. We also have an array of genuine motorcycle accessories and a vibrant apparel range inspired by the Scram lifestyle. This is a very exciting and spirited new motorcycle, and we are confident that young riders from across the world will love the new Scram 411.”

Mark Wells, Chief of Design at Royal Enfield, enjoys riding the Scram 411, and loves how easily it can navigate a wide spectrum of terrain and challenges. Speaking about creating a new subspecies of motorcycles, he said, “Most scrambler motorcycles focus only on aesthetics and looks. When we began work on the Scram 411, we were determined to create a motorcycle that would be distinct in design and purpose, and bring the best of rough-road capability to urban riding. With its distinctive look and design, playful colorways, accessible riding proposition, the Scram 411 is an ultimate ADV crossover for the urban environment.”

ROYAL ENFIELD SCRAM 411 – DETAILS & SPECIFICATIONS

The Scram 411 is powered by the globally appreciated 411cc, fuel-injected, 4-stroke, SOHC, air-cooled single-cylinder engine. The counterbalanced engine ensures smooth power delivery and strong bottom-end torque that elevates the overall performance. The wide spread of useable power makes it easy to manage over long urban commutes with minimum gear shifts, and the confidence-inspiring low-revving torque allows it to tackle bad road, and off-road sections easily.

Long-travel suspension and monoshock design, together with class-leading 7.8 inches (200mm) of ground clearance, the Scram 411 delivers a smooth and comfortable ride. The telescopic front suspension with 41mm forks and 7.4 inches (190mm) travel, pairs with 7.0 inches (180mm) travel on the rear, where the link-mounted monoshock enables stable and confident riding over rough roads. Front and rear disc brakes combined with dual-channel ABS, ensures confident braking.

The change in the riding geometry is brought about by the 19-inch front wheel and dual-purpose tire. This, combined with the 17-inch rear wheel, are key to the Scram 411 motorcycle’s nimble handling. The dual-purpose tires ensure a confident grip over tarmac and loose gravel for the ideal combination of on-road grip and rough-road tractability.

The seat on the new Scram 411 is designed for comfort over long saddle time. The single seat that reflects the urban styling of the motorcycle, offers great comfort for both rider and passenger. The accessible 31.2-inch (795mm) seat height enables and easy reach to the ground, making it easy to maneuver in stop-and-go traffic.

The Scram 411 features a new digital-analog instrument cluster that provides easy access to essential information. Circumvented by a traditional analog speedometer, the Scram retains this classic style element, also making for easy viewing.

WATCH THE Live Launch of the Royal Enfield Scram 411

More details, information and specifications on the North America-spec Royal Enfield Scram 411 ADV crossover motorcycle, including colorways, options, genuine accessories and pricing, will be released in the coming months. U.S. arrival is anticipated in late summer/early spring.

#readysetscram #scram411 #royalenfieldscram

About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 140 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

Harley-Davidson Museum campus roars all March long

By General Posts

The Harley-Davidson Museum® campus roars all month long

Kickstart March with the official Mama Tried Pre-Party and keep the throttle open.

MILWAUKEE, USA (March 3, 2022) – It’s time again for Mama Tried, the indoor invitational motorcycle show that connects motorcycles and builders to fans and riders alike. And the Harley-Davidson Museum is doing its part to keep the fire stoked all winter long by hosting the Mama Tried Official Pre-Party, powered by Budweiser® & Bulleit® Bourbon, which will be taking over MOTOR® Bar and Restaurant on Thursday, March 3. The Boonie Bike World Series will light up the track and your favorite Flat Out Friday racers and Mama Tried Motorcycle Show builders will be a part of the fun. Plus, 88.9 Radio Milwaukee’s Marcus Doucette will be spinning the tunes that will have the crowd shaking their money makers.

And faith and begorra, the fun won’t stop when Mama Tried packs it up. Mark your calendars for Thursday, March 17 when the shenanigans reappear at MOTOR® Bar and Restaurant for the St. Patrick’s Day Indoor Bike Night. With live music from the Lil Rev & Will Branch duo, featuring some traditional Irish and Celtic music plus a mix of blues, bluegrass, roots and rock, everyone will be enjoying the luck of the Irish.

Finally, with Lent underway, MOTOR® Bar and Restaurant has you covered when it comes to your fish fry fix. The famous all-you-can-eat fish fry has a new friend on the menu. On Wednesdays and Fridays throughout Lent, the AYCE fry and the Atlantic cod sandwich – complete with Muenster cheese, jicama slaw, and pickles on a brioche bun with tartar sauce – will be off the hook.

MOTOR is also teaming up with Feeding America Eastern Wisconsin for the first ever Friday Fish Fry Challenge, taking place Friday, March 4. See below for more information on how to participate.

Please note the H-D Museum™ campus has resumed seven days a week operation.

PROGRAMMING / EVENTS
Mama Tried Motorcycle Show Official Pre-Party at MOTOR® Bar & Restaurant, March 3, 5 – 9 p.m.
The world’s only Harley-Davidson Museum kicks off the Midwest’s preeminent motorcycle show weekend with the Official Mama Tried Pre-Party, powered by Budweiser® & Bulleit® Bourbon.
The Flat Out Friday Boonie Bike World Series will light up the track outside on Motorcycle Plaza. Rub elbows with Flat Out Friday racers and Mama Tried Motorcycle Show builders inside and outside MOTOR® Bar & Restaurant. Top off the night with music by DJ Marcus Doucette from 88.9 Radio Milwaukee, raffles, outdoor fire pits, Busch Light Bike Night Koozie and Bulleit Cocktail specials all night long. Don’t miss it! Come early and visit the Harley-Davidson Museum from 10 a.m.–5 p.m. H.O.G.® members get in free to the H-D Museum every day. For more information or to purchase H-D Museum™ tickets in advance, visit H-DMuseum.com.

Free Shuttles to Mama Tried Motorcycle Show, March 5, 10 a.m.–6 p.m.
Two shuttles will loop continuously from the H-D Museum, stop at Fuel Café 5th St. and head to The Rave / Eagles Club on Saturday, March 5 from 10 a.m.–6 p.m.

St. Patrick’s Day Indoor Bike Night, March 17, 5–9 p.m.
Celebrate St. Patrick’s Day at MOTOR® Bar & Restaurant where everyone’s Irish and an Indoor Bike Night fan powered by Budweiser® and Bulleit® Bourbon. Live music by LIL REV & WILL BRANCH duo featuring some traditional Irish music, Celtic music plus a mix of blues, bluegrass, roots and rock from two of the top musicians in the industry. Traditional raffles and festive food & drink specials including Busch Light Bike Night Koozie deal and Bulleit Cocktail specials all night long.

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Engineering Merit Badge (Saturdays at 11 a.m. and 1:30 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be partially facilitated as scouts explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, partially facilitated program, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS
Keith Brammer (Die Kreuzen) leather jacket (on display now)
Perhaps no other genre of music is so closely associated with the classic black leather jacket than punk rock. Keith Brammer, of Milwaukee’s hardcore punk band Die Kreuzen, has graciously lent his well-worn leather to the H-D Museum. The jacket was purchased in New York City in the 1980s and was a constant companion for Brammer throughout his touring days. Check out the Custom Culture gallery to view this piece of Milwaukee music history.

Inspiration and Recovery: Wounded Veteran Climbs the Seven Summits (on display now)
In September 2009, Specialist Benjamin Breckheimer, a Cavalry Scout with the U.S. Army 2nd Stryker Brigade, 2nd Infantry Division, was severely wounded during a tour in Afghanistan. His rehabilitation was difficult as he endured numerous surgeries. During this same time, the Harley-Davidson Museum regularly sent care packages – including H-D Museum™ flags dotted with well wishes – to active-duty military personnel. Breckheimer took to mountaineering during his recovery and over the summer carried the H-D Museum™ flag to the summit of Denali, the highest point in North America. With that peak reached, Breckheimer became the first and only Purple Heart recipient to reach all the Seven Summits, the highest peaks on each of the seven continents. He continues to climb, and he shares his inspiring story to encourage resiliency and support the mental health of veterans and current service members.

Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America™ adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.
The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

Harley Fox (on display now)
Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)
The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.
Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (on display now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

THE SHOP
The Shop at the Harley-Davidson Museum is the place to find exclusive apparel, collectibles and accessories inspired by the H-D Archives. Check out new spring items that are arriving daily!

MOTOR® BAR & RESTAURANT
In addition to the Mama Tried Pre Party and the St. Patrick’s Day Indoor Bike Night revelry, MOTOR’s March specials are cooking all month long. Whether it’s the Peppercorn Burger (8 oz. hand-packed, ground chuck patty studded with a crushed peppercorn medley, topped with sautéed onions, Swiss cheese, and a whiskey peppercorn sauce and served with fries and pickle spear for $15.95), the Bangers & Mashed (locally sourced sausages, buttery mashed potatoes with onion gravy and sweet peas for $ 15.95) or the Old Fashion Bread Pudding (brioche baked in an orange and vanilla custard with dried cherries served with brandy caramel sauce and vanilla ice cream for $8.95), MOTOR® Bar and Restaurant serves up the ideal pairings of food and fun.
MOTOR is also teaming up with Feeding America Eastern Wisconsin for the first ever Friday Fish Fry Challenge, taking place Friday, March 4. Vote for your favorite fish fry by making a donation in the name of your favorite restaurant (obviously, it’s MOTOR). One donation = One vote. The team with the most votes wins the challenge and gets named the 2022 winner on Friday Fish Fry Day’s website! To avoid dipping into the staffs’ tips, the fundraiser will take place online only. Fans can vote at http://www.FeedingAmericaWI.org/fishfry or donate to the restaurant’s specific text keyword (text FISHFRY3 to 71777 to cast a vote for MOTOR).

1903 EVENTS
Did you see the news? The H-D Museum announced plans to reshape its campus. And that includes our special-events spaces. The all-new Garage will be open later this spring, and the team at 1903 Events would love to make your event one for the ages. Contact them now to book for this year (and beyond).

SAVE THE DATES
Milwaukee Day, April 14
Inaugural Bike Night, May 5

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

New FIM Supercross World Championship planned

By General Posts

MUBADALA CAPITAL BACKS SX GLOBAL
TO LAUNCH NEW FIM SUPERCROSS WORLD CHAMPIONSHIP

Queensland, Australia (March 1st, 2022) — Mubadala Capital, the asset management subsidiary of Mubadala Investment Company, one of the world’s leading sovereign investors with US$243 billion of assets under management, today announced its investment in SX Global, an Australian company established to develop, promote, and commercialize the FIM Supercross World Championship.

Mubadala Capital has established a track record of successfully investing in category leaders across sports, media, and entertainment—including EMI Music Publishing, Endeavor Group Holdings, Reigning Champs, Ultimate Fighting Championship (UFC) and the Yankees Entertainment and Sports Network (YES Network), among others—and this investment continues its history of backing world-class management teams in building differentiated global sports, media and entertainment businesses.

Mubadala Capital’s investment will support SX Global’s expansion plans for supercross and its efforts to capitalize on the exclusive rights it has secured from the Fédération Internationale de Motocyclisme (FIM) to manage and promote the new FIM Supercross World Championship, bringing the exciting sport of off-road motorbike racing to fans across the globe in a new competitive format.

“Our commitment to SX Global and the FIM Supercross World Championship builds on our strategy and track record of selectively investing in premier content properties with strong global appeal,” said Adib Martin Mattar, Head of Private Equity at Mubadala Capital. “We expect that our investment in SX Global will introduce the exciting sport of professional supercross to a global audience and build lasting value by delivering an authentic, exciting and fan-centric experience.”

SX Global’s President, Tony Cochrane, added, “We’re proud to partner with Mubadala Capital, a company that shares our vision and global aspirations for the FIM Supercross World Championship. With the international reach, resources, and business building experience of Mubadala Capital alongside us, we’re looking forward to establishing FIM Supercross World Championship as a leading global motorsport and entertainment property.”

Representing Mubadala Capital on the SX Global Board of Directors will be Matt Kim and Russ Pillar, who collectively bring decades of experience backing and leading global sports, media, and entertainment companies. They will be joining Tony Cochrane, SX Global’s President; Adam Bailey, SX Global’s Managing Director (Motorsport); Ryan Sanderson, SX Global’s Managing Director (Commercial); Tom Potter, Rush Sport & Entertainment; and Tavo Hellmund, Founder, Event Partners Marketing, on SX Global’s Board of Directors.

In December 2021, the FIM awarded SX Global the exclusive organisational and commercial rights to stage, manage and promote the FIM Supercross World Championship. Under the leadership of the SX Global Team, and with the financial backing and support of Mubadala Capital, Supercross will become a true global sports property, competing on a legitimate international platform for the first time in history. The FIM Supercross World Championship will commence in late 2022.

For more information on the FIM Supercross World Championship visit https://fimworldsx.com/
For more information on SX Global visit https://sxglobal.com/
[ For Mubadala Capital interview requests, please contact Salam Kitmitto (sakitmitto@mubadala.ae) ] [ For SX Global interview requests, please contact Gus Burrows (gus@amemanagement.com.au) ]

Mubadala Capital

Mubadala Capital is a wholly owned asset management subsidiary of Mubadala Investment Company, a leading global sovereign investor headquartered in Abu Dhabi. In addition to managing its own balance sheet investments, Mubadala Capital manages over $10 billion of third-party capital on behalf of institutional investors in all its businesses, including three private equity funds, two early-stage venture funds, a public fund, and two funds in Brazil focused on special situations.

Mubadala Capital and its affiliated entities have a long track record of owning and/or operating globally recognized sports, media, entertainment and premium content and services properties including EMI Music Publishing, Endeavor Group Holdings, Reigning Champs, Ultimate Fighting Championship, and the Yankees Entertainment and Sports Network.

SX GLOBAL – BOARD

Matt Kim – Non-Executive Board Member
• Matt Kim is a Senior Principal at Mubadala Capital and leads the team’s sports, media and entertainment investment activities. He possesses over a decade of investment experience, and prior to joining Mubadala Capital, Mr. Kim was an investment professional at Bank of America Capital Advisors, where he focused on evaluating private equity investment opportunities globally.
Mr. Kim graduated from Boston University with a B.S. in Business Administration with concentrations in Finance and Entrepreneurship and is a CFA charter holder.

Russ Pillar – Chairperson
• Russ Pillar is a Senior Advisor and Operating Partner of Mubadala Capital where he initiates, evaluates, and manages investment opportunities globally. He is a tenured sports/media/consumer CEO, with executive roles across the Virgin Entertainment Group, Prodigy Internet, the CBS Internet Group, the Viacom Media Group, the Los Angeles Marathon, and Reigning Champs, among others.
Mr. Pillar previously held directorship roles for more than three dozen private and publicly traded sports, media, retail, entertainment, and technology/tech services companies. A Phi Beta Kappa cum laude graduate of Brown University with an A.B. in East Asian Studies, he also is a Henry Crown Fellow at The Aspen Institute and a member of the Aspen Global Leadership Network.

Tony Cochrane AM – President
• Tony Cochrane’s passion and experience forge a formidable combination and have ultimately resulted in some unforgettable milestones in entertainment and sport generally over the past 45 years both in Australia and on the global stage.

Over the past 45 years with partners and solo, Tony has produced and promoted over 400 sporting and entertainment events throughout the world, sold in excess of 25,000,000 tickets with gross sales exceeding two billion dollars, and written nearly $250,000,000 in sponsorship sales.

In his time as Executive Chairman of V8 Supercars, Tony Cochrane was considered the founding father of the ‘modern’ era of motor racing in Australia, the touring car category that was arguably amongst the world’s best. During this period, V8 Supercars had an extraordinary rise to the top of sport within Australia and on the world motorsport scene. It became a multi-million dollar industry under his strong leadership. His credits and performance in world motorsport are uniquely recognised both in Australia and overseas. He holds an FIA acknowledgement and an Order of Australia for his contributions.

Adam Bailey – Managing Director – Motorsport
• Adam’s experience in Supercross began as a competitor in the early 90s. He established an athlete and event management agency in 2005 that represented some of the most respected athletes and brands in this space. These networks led to valuable and unique international industry relationships.

Launching AME Management with Ryan Sanderson in 2012, the duo combined their experience to establish a boutique sports marketing agency in Australia and launched AUS SX Holdings and the AUS-X Open event in 2015. The events went on to achieve sell-out crowds annually for five years including the successful creation and expansion of the FIM Oceania Supercross Championship into New Zealand in 2018 and 2019. Adam leads key aspects of brand creative strategy, content, industry partnerships, international talent and operations.

A creative marketer, many of Adam’s unique PR, marketing and content strategies have helped see the events become recognised and respected, globally.

Ryan Sanderson – Managing Director – Commercial
• Ryan spent five years at V8 Supercars Australia under Tony Cochrane’s reign. In Ryan’s tenure as Sponsorship Manager, he serviced some of Australia’s largest sponsorship properties, managing over 20 V8 Supercars Championship partners, with over $22M in annual spend.
Ryan and Adam launched AME, a sports marketing agency together in 2012 and then sold-out Supercross events in Australia & New Zealand from 2015 – 2019.

Ryan secured major commercial partnerships for both AUS-X Open & S-X Open Auckland Supercross events including Monster Energy, Australian Tourism & State Government funding, Boost Mobile, Michelin, Komatsu, Castrol & Repco/NAPA. Ryan developed leading entertainment, fan engagement and innovative commercial experiences, as well as international TV broadcast distribution including IMG, Seven Network, Fox Sports Australia, CBS, Eurosport & Fox Asia to over 382 million homes.

Ryan brings a unique skillset to SX Global and has extensive international broadcast, promoter and commercial partnership networks globally.

Tom Potter – Non-executive Director | Europe
• Tom is a former racing driver, and a commercial veteran of the McLaren and Williams F1 Teams. Tom founded Rush Sport & Entertainment in 2010 which has grown internationally to become one of the most successful businesses in motorsport sponsorship and marketing services whilst also delivering record-breaking deals for other major entertainment properties such as The Rolling Stones. Rush is responsible for placing over $700million sponsorship of F1, Formula E and IndyCar properties since 2016 alone. Rush has helped identify, structure, negotiate, activate and measure sponsorship investments for brands including Petrobras, Mercedes-Benz, Prudential, IHG, Marriott, Avis, Renesas, Adecco (Modis), Progressive and Saudi Aramco.

Few can boast the level of energy, insight and understanding of global motorsports’ commercial landscape and entertainment value. Tom is an expert at leveraging sports marketing and the sports business environment to create value and accelerate growth.

Tavo Hellmund – Non-executive Director | North America
• Tavo Hellmund was the founder of the FIA Formula-1 United States Grand Prix in Austin, Texas, the co-founder of the FIA Formula-1 Mexican Grand Prix and a co- founder of the Circuit of the Americas race track in Austin, Texas. Tavo Hellmund has been the founder and President/Managing Partner of Full Throttle Productions, LP, Event Partners Marketing, LLC, Grand Prix Partners, LLC and Tavo Hellmund Inc. since 1994.

These companies manage and provide event project management, day of event oversight, staffing/volunteer services, venue planning, consulting and logistics support, marketing, sales, sponsorship, public relations and consultation services for sporting and special events around the world. Tavo Hellmund’s global event production experience includes brokering, sanctioning, producing or promoting over 150 sporting and entertainment events, which have generated more than 1.5 billion dollars in sales.

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