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LIFE IMITATES ART: Licensed Limited Edition SOA Motorcycles Now Available

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STURGIS 2012: The new Sons of Anarchy bikes will first go on sale in August at the 2012 Sturgis motorcycle rally. Sons of Anarchy fans will now have the opportunity to purchase the ultimate SOA official product—a limited edition Sons of Anarchy Harley-Davidson. The FX show made a deal with a Bartel’s Harley-Davidson in Marina Del Rey, CA for the production of 100 limited edition motorcycles retailing for about $25,000 each. 


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The Epiphany of the Trikes.
Words and Photos by Jim Foreman
During a beautiful and warm SoCal afternoon, tragedy was bound to strike.  While sending volleyballs over the net for my daughter’s team to return, a long, high ball was on a trajectory several feet above my head.  Not being one to let it go I jumped high to return it.  The return was successful, but the return to Terra Firma was not.  That moment began a six week recovery of a broken foot and an eye-opening epiphany on motorbikes, trikes and what riding means to me. READ FULL STORY

Suzuki Will End Auto Sales in US, Focus On Motorcycles

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Japan's Suzuki Motor Corp. is ending sales of new autos in the U.S. market, but the move will have little impact in South Florida, where the brand already was losing ground, dealers and industry experts said.

Most Suzuki dealers have combined their stores with other brands that can take over Suzuki's space, experts said. In addition, Suzuki will honor all auto warranties and provide parts, as required by law, ensuring that car owners can maintain their existing vehicles without problems.

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Mecum Auctions Come To California!

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Historic Hot Rods, Dragsters, and Corvettes Galore for Inaugural Anaheim Auction, Nov. 15-17
High performance collector car auctioneers Mecum Auctions is set to host their inaugural Anaheim event with an offering of more than 750 vehicles and will host a live SoCal broadcast debut of Mecum Auto Auction: Muscle Cars & More Nov. 15-17, 2012 at the Anaheim Convention Center.

The Mecum Anaheim Auction and its host venue is a match made in hot rod heaven.  With 815,000 square feet of exhibit space, the Anaheim Convention Center is the largest indoor exhibition facility on the west coast and will provide an enjoyable environment for buyers, sellers and spectators throughout this 3-day auction that is certain to become the SoCal auction event of the year.

Hot Rod Magazine, the National Hot Rod Association, and the Southern California Timing Association: all are products of the car culture born in booming postwar Southern Calif. The Golden State is also the birthplace of several history-making rods being offered through the course of this three-day happening, including Lot S109, the 1932 McMullen Roadster known as “The World's Most Iconic Hot Rod,” made famous by the April 1963 cover of Hot Rod magazine and S116, the famed 1936 Ford Calori Coupe that took 1st in Class at Pebble Beach in 2007.

The Rodder’s art has historically found its fullest expression in the heat of competition, producing over half a century of pioneering drag and road racing machines. The inaugural Mecum Anaheim Auction reflects that history with a number of noteworthy racing machines including two very special offerings from the private collection of Don “The Snake” Prudhomme: Lot S170, the first funny car to reach 315 MPH and Lot S171, the “Gold Snake” Camaro funny car painted to celebrate The Snake’s seven U.S. Nationals titles.

Of course, no Mecum Auction is complete without a gathering of superb investment-grade Corvettes, in this case headlined by Lot S88, a 1969 L88 convertible that is the most fully equipped and thoroughly documented L88 known to exist and Lots S99 and S104, both 1967 427/435 HP convertibles, both awarded prestigious Bloomington Gold Survivor Certification. 

To consign a vehicle or to become a registered bidder, go to or call 262-275-5050.

Mecum Anaheim Auction
Nov. 15-17, 2012
750 Vehicles
Anaheim Convention Center
800 West Katella Avenue
Anaheim, Calif. 92802
All Collector Cars Welcome
Preview: Gates Open Daily at 8 a.m. Thursday thru Saturday
Vehicles: Thursday 1 p.m., Friday and Saturday 10 a.m.
Live on Velocity: Thursday and Friday 3-9 p.m. and Saturday 1-7 p.m.
All Time Pacific

Von Dutch's Motorcycle

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The National Motorcycle Museum thrives on relationships with other museums, collectors, and even pickers, like Mike Wolfe, star of American Pickers. Motorcycles and memorabilia loaned for exhibit is how the Museum stays fresh and interesting, always bringing you something new. John Parham, president of the Museum asked Mike to put the bike on display, share his recent find, the XAVW with visitors to the Museum.

V-Twin Expo Announces Seminar Content

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Nationally acclaimed speakers and retail relevant seminar content drive the 13th Annual V-Twin Expo seminar program.


Working with dealer input, the V-Twin Expo team created seminar and presentation programs specifically geared to deliver value to retail minded v-twin dealers attending the upcoming 13th Annual V-Twin Expo.

The following presentations and seminars have been scheduled to meet dealer retail education needs, for additional schedule details and registration visit

Growing Your Business via Search Engine Optimization How do you make your website the kind of site the search engines display at the top of search results? Simple: The Three C’s of SEO: Content, Code and Credibility. Attend this engaging seminar to learn how to easily apply the Three C’s to your site and see immediate results: improved rankings, increased traffic and greater sales. During this presentation, Kent Lewis, President & Founder of Anvil Media, will also conduct a website clinic so you can see what works and what doesn’t on an actual website.

Growing Your Business via Social Media Marketing Social media offers a unique marketing channel that allows business to interact directly with consumers. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Kent Lewis of Anvil Media for this engaging session and learn how to create and properly optimize social media profiles, develop a compelling content calendar and understand how to best leverage your employees by creating guidelines. This seminar is one your entire staff should attend!

Renew Your Brand with Clyde Fessler Think your store brand needs some new life and energy? If so, this is the session to attend. Join Clyde Fessler, former Vice President of Business Development for Harley-Davidson Motorcycles, as he walks v-twin dealers through the principles of changing images in a competitive marketplace. Using a case study of Harley-Davidson from the 1980's, Clyde takes dealers on a ride through what it takes to do a complete brand overhaul. Don't miss this captivating presentation!

Clyde Fessler, an independent consultant, retired from HDMC in 2002 and is currently not connected with and has no present connection to Harley-Davidson Motor Company.

Enforcing Design Patents with Earl LeVere Looking to legally protect your latest product design? If so, this session is just right for you. Join Earl LeVere as he presents information on how to enforce design patents and trade dress, or defend them. Earl will also highlight recent cases that shed some light on important protection issues for our industry.

From the Track to the Show Floor. Leveraging Horsepower to Drive Sales. From a panel of speed experts, attend this seminar to get advice on how to up sell performance parts and accessories, which parts make the most profit sense, how to attract or create speed freaks from your customer list. Moderated by Don Emde.Trend Watch What’s next? With Baggers as hot as ever, how can you best prepare for the next trend? Attend this session to get ahead of the next industry trend. Join this group of expert Builders to learn what is on the horizon and how you can leverage it in your shop. Come to interact with the builders on the panel. Moderated by Don Emde.

Counter Sales Opportunities Join Paisano Publications for an interactive meet and greet session. Your time will be well spent learning about a secret weapon for your cash register: Magazines. Leave this meeting knowing how to turn magazine sales at your counter into a prosperous addition to your overall profit center. And with some magazines!

In addition to the exciting presentations and seminar line up, a vast number of V-Twin Expo Exhibitors will be offering attending dealers robust show specials.

The V-Twin Expo held at the Duke Energy Convention Center in downtown Cincinnati consistently attracts thousands of v-twin focused dealers from the US, Canada and around the world. In 2013, new show hours will be Saturday, February 2 from 8:00AM – 6:00PM and Sunday, February 3 from 9:00AM – 5:00PM. For more details on show hours and to register as a v-twin dealer or exhibitor, please visit us at: Follow us online on Facebook at V-Twin Expo and on Twitter @VTwinExpoCincy.