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Industry Pulse: De Waal on Zero Motorcycles' Board of Directors

By | General Posts

Experienced Motorsports Consumer Executive to Assume New Roles

Zero Motorcycles, the global leader in the electric motorcycle industry, today announced an addition to its Board of Directors, naming Pieter de Waal as its newest member. De Waal comes to Zero with more than 30 years of business, engineering and sales experience in both the automotive and motorcycle industries. This includes stints with Nissan, Delta (GM) and Mercedes Benz and, more recently, at BMW Motorrad as North American Vice President. In addition to his Board position, he will also consult Zero on future strategies, including powertrain initiatives.

A look at one of Zero's motorcycles in action

"We're thrilled to have someone with Pieter's wealth of experience with BMW Motorrad, the motorcycle division at BMW, joining the Zero Board of Directors,” said Richard Walker, CEO of Zero Motorcycles. “His counsel will be invaluable as we enter our next phase of growth to further solidify Zero’s position as market leaders in the electric motorcycle marketplace."  

As the newest member on the Board of Directors, de Waal brings to Zero a passion for motorcycles, an impressive track record and an international perspective, having served as head of BMW’s motorcycle operations in South Africa, the United Kingdom and later in Munich as head of sales and marketing worldwide. “I am excited to be part of Zero Motorcycles,” said de Waal. “I believe that electric vehicles will play an important role in our future and Zero has the resources, drive and pioneering spirit to help make that future an exciting reality.”

De Waal’s selection as board member builds to the strength of the team at Zero Motorcycles. Zero Motorcycles has consciously sought to team senior executives with motorcycle industry experience along with leaders from other high tech fields to create the ideal blend of background and experience for success in this dynamic new and emerging consumer market.

Jesse James Ties the Knot for the Fourth Time

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This really has nothing to do with motorcycles, but we thought we'd mention this, unless your significant other already scooped you on this, from having seen it onTMZ or People.


Custom motorcycle builder Jesse James and Alexis DeJoria, a pro-drag racer and daughter of entrepreneur John Paul DeJoria, were married Sunday in Malibu.

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New Comfort Max Gel Pads Feature Tail Bone Notch and Dual-Density Memory Foam Sandwich

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American Motorcycle Specialties, USA announced today it has revamped its original line of Comfort Max Gel Pads to offer today’s riders’ unparalleled comfort on any bike, or any style of riding. The very popular and innovative tail bone notch is now included on all five sizes. Additionally, a thick layer of soft contouring memory foam covers the molded gel on top, and a second layer of firm memory foam covers the bottom. This new ”dual-density foam” covered gel provides a new ultimate in rider comfort. 

At the core of the Comfort Max Gel Pad is an advanced Viscoelastic molded gel used in medical and sports applications, plus a top and bottom layer of memory foam that contours the rider, eliminating pressure points or “Hot Spots” which can cause rider discomfort. In addition, the memory foam/gel sandwich combination absorbs vibration, small bumps and road irregularities.

The addition of a Sheepskin cover offers the highest level of comfort available, priceless for long distance rides. It softly conforms to your shape and eliminates localized pressure. Genuine Sheepskin covers provide increased comfort and allow air to circulate, virtually eliminating perspiration in hot weather and providing warmth in cold weather. The Sheepskin wool cover is soft and resilient. Its fibers breathe, acting like a natural thermostat for your body, keeping you perfectly comfortable regardless of the weather. 

Comfort Max Gel Pads also feature a unique, maximum grip bottom. This rubberized surface prevents the pad from sliding off the seat and also comes with a removable strap.

Comfort Max Gel Pads are available in five sizes to fit any seating application and come with a 30-day no hassle return policy. The molded gel is guaranteed a lifetime. 

Comfort Max Gel Pads are priced from $69.95 to $129.95 

For additional details call (800) 710-7237

Or online at:

Motorcycle show, Mary Kay conference collide

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Black leather jackets rubbed elbows with red tailored blazers Saturday, March 23, as the Donnie Smith Bike Show and the Mary Kay Career Conference rumbled into town and parked themselves next to each other at the St. Paul RiverCentre.

The result: An only-in- St. Paul sight of guys in Hells Angels jackets sipping their noontime beers in the RiverCentre lobby next to dozens of cosmetics saleswomen queuing up for buffalo chicken wraps and turkey artichoke paninis.

It's not the first time custom motorcycles and makeup have shared neighboring venue spaces at the RiverCentre.

The Donnie Smith Bike Show, which is in its 26th year and drawing about 17,000 participants, is always held in late March.

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Two Ashland men convicted in motorcycle chop shop probe

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Two men from Ashland, Ky. have been found guilty of participating in a motorcycle theft ring.

A jury in U.S. District Court in London, Ky. convicted Richard Meade, 65, and Mark Justice, 53, of conspiracy to engage in money laundering by illegally transferring the ownership of stolen motorcycles, possession of motorcycles with altered vehicle identification (VIN) numbers, and illegally transferring ownership titles of stolen motorcycles.

A third defendant, George Ferguson, 64, on trial for the conspiracy charge, was acquitted. Prosecutors said Meade and Justice sold approximately 30 motorcycles out of car lots in Ashland. They sold the motorcycles for between $13,000 and $15,000 apiece. Justice and Meade participated in a conspiracy in which co-defendant Robert Jason Chapman of Cincinnati coordinated trips with others to motorcycle rallies in South Carolina, South Dakota and Florida. At these events, Chapman and others stole motorcycles and brought them to Kentucky to sell.

Chapman previously admitted that he and a co-defendant removed parts of the stolen motorcycles and replaced them with aftermarket parts bearing different vehicle identification numbers (VIN). He then registered the stolen motorcycles with the new VIN numbers in Kentucky. Meade and Justice then took some of the newly registered motorcycles and sold them.

The FBI and Kentucky State Police identified nearly 200 victims in this case including the original motorcycle owners and insurance companies. Six other people previously pleaded guilty to their roles in the case. Meade and Justice are scheduled to be sentenced July 24, 2013. They face up to 20 years in prison on the illegal transfer of ownership titles charge and the conspiracy charge. Possessing motorcycles with altered VIN numbers carries a maximum 10 year penalty. The jury reached the verdict Tuesday night after approximately 3 hours of deliberations following more than three weeks of trial.

Perewitz Ignition Switch Relocator

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If you’re installing a custom tank on your 2000-up Softail or Road King , or just about any Chopper or Custom using the stock style switch, you’re going to want to get your hands on one of these slick IGNITION SWITCH RELOCATORS. Manufactured by Master Builder, Dave Perewitz, the flawlessly machined and chrome plated bracket allows you to position your stock ignition switch at the factory horn bracket. This means you can retain your stock wiring and eliminate the headaches that can arise when wiring an aftermarket switch. The Perewitz IGNITION SWITCH RELOCATOR is precision fabricated from steel plate, installs in minutes and retails for just $89.95. For complete details call 508-697-3595. Check all the latest Perewitz products and happenings at 

Roaring Toyz Enters Harley Market and Chooses V-Twin Marketing As Their Agency of Record

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Roaring Toyz, located in Sarasota, FL has recently hired V-Twin Marketing as their first agency of record to handle the introduction of their new product line. Robert Fisher, President and Founder of Roaring Toyz stated, “We chose V-Twin Marketing to help market our brand new line of billet parts and accessories to the Harley and the metric cruiser markets…both new market segments for us.” “We feel confident in their 30+ years of “product branding” experience in the motorcycle industry as well as the many contacts that they have established over the years and look forward to working with V-Twin Marketing”, Fisher added.

For the past decade, Roaring Toyz has been a leader in the world of custom sportbikes, building parts that define quality and the cutting edge of style. Roaring Toyz has several CNC machines and the shop can produce virtually any part imaginable. “We feel confident in this first series of moves that will take our business forward and we look forward to working with V-Twin Marketing on the marketing and branding of our new product line as well as in the development of future products”, Fisher added. 

You’ve seen custom Roaring Toyz sportbikes on TV shows like “Superbikes!” and “Metric Revolution” and in dozens of magazines—including “Super Streetbike” and “2Wheel Tuner” and his customers hail from all over the world. Recording artist Ludacris, boxing champion Jeff Lacy and Tampa Bay Buccaneer Michael Pittman are among the notable customers who have Roaring Toyz rides.

Roaring Toyz has had a long standing relationship with Kawasaki after being contracted to build two custom ZX-14s for a yearlong tour. They were so please with the results; Fisher has continued customizing bikes for Kawasaki for the past 8 years. He most recently designed products for both flagship bikes introducing Kawasaki’s new ZX-6R as well as the Ninja 300. Fisher was responsible for designing all of the “trick” aftermarket parts being sold today for both new models. Other manufacturers quickly took notice of the incredible work Robert was doing for Kawasaki and has now done complete customs for BMW, Yamaha and Triumph as well.

Fisher’s racing career spans over the past 14 years where he has earned literally hundreds of wins. During that time, Robert has raced in the legendary Daytona 200 among many other notable races. Recently retired so he can devote 100% of his time to his new V-Twin product line, Robert draws on his racing experiences in the creation and development of new and innovative products. “Racing allowed me to see many new state-of-the-art products being continually introduced and was the perfect platform to watch and observe what could be applied to the V-Twin market that hasn’t been done”, Fisher added.

Known as the “King of Custom Superbikes”, Robert knows that he has to earn his reputation in the V-Twin market and has been busy engineering and designing products… focusing on the bagger market to start. “I’ve always loved the Harley market, but due to my road racing schedule, I’ve only been involved with sportbikes and have enjoyed Harley’s in my leisure. Now that I’ve retired, I have more time to develop a series of unique and exciting products for the Harley market and look forward to working with and forming alliances with the movers and shakers of the industry.” Fisher concluded.

Rick Raus, owner of V-Twin Marketing is excited to be able to work closely with Robert Fisher on the development and marketing of his new line of products. “I’ve had the utmost respect for Robert and his uncanny ability to produce award winning custom bikes. Robert is bringing the same enthusiasm into the V-Twin market as he did in the sportbike market which earned him a reputation as being one of the best custom builders in the world.”  I look forward to working with Roaring Toyz on their new exciting line of V-Twin billet products and accessories”, Raus concluded.

For those interested in obtaining more information on Roaring Toyz, you can reach them at 941-953-4423, email them at or check them out online at To reach V-Twin Marketing, please call 714-280-8537 or email Rick Raus direct at

Turbine Custom Wheels

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Original Equipment on the 2013 CVO Breakout model, cast-aluminum Turbine Custom Wheels (P/N 43300047 Front, P/N 40900057 rear; $799.95 each) feature 21 spokes which extend to the edge of the rim, creating the illusion of a larger wheel diameter. These wheels are meticulously polished and chrome plated for maximum reflective effect. Complete the look with Turbine Custom Floating Brake Rotors (P/N 41500070 Front, P/N 41500069 Rear; $249.95 each) and a Turbine Billet Sprocket (P/N 42200007, $399.95). Installation requires the separate purchase of a model-specific wheel installation kit, sprocket hardware and brake rotor-specific hardware.