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ThunderMax new product launch and dealer training at 'Cinci'

  Thundermax holding a new product introduction seminar between 8:00 and 9:00 am on Saturday February 2nd at the V-Twin Expo center (room 235) at which they will unveil new product enhancements, features and tools/processes. This will be followed by a Technical Support and training session for dealers in the same room at 3:30 pm to 4:30 pm. Anyone interested in either session should e-mail RSVP to Allen Hall – allenh@thunder-heart.com. Space is limited. Advertisement

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RacePro Announces Its 2013 ProTour Display Schedule to Major V-Twin Events

Taking V-Twin Product Companies to Major Dealer & Consumer Events – Easily & Affordably with Great Exposure! Rob Hassay's ProTour Event Big Rig Display Trailer is excited to release its new 2013 Tour Schedule to the Major V-Twin Consumer Rallys across America. The ProTour provides Manufacturers and Service Companies the opportunity to attend, display and market their products aboard the well-known  ProTour Shared Manufacturer Display Rig, reaching hundreds of thousands of potential customers at just a fraction of the expensive and time it would take a company to do it on its own. And being represented on the well known  ProTour Shared Display Trailer assures its clients will be placed at the center point of every major event, assuring full consumer and media exposure for their products.  Major companies already on board the 2013 ProTour Event Big Rig Display Trailer include V-Twin Industry leaders Mikuni American HSR Performance Carburetors, NGK Iridium Spark Plugs and Rush Racing Exhaust Systems. Company Representatives will be in attendance at each event to explain their products to consumers, answer questions, sell and install their products on customers motorcycles, and assist with tuning needs. With the ProTour, manufacturers have no more event worries. ProTour can “do it all” providing staff an instant, on location, comfortable working environment to present your products to the public at major motorcycle events across North America. Manufacturers get more impact value for their marketing budget than with any other way of attending events. Need an even bigger event presence? Want to modify or attend events not on the ProTour schedule?  No problem! ProTour can work with you for select dates on the ProTour Shared Trailer, or create, launch, and staff a Custom Small, Medium or Big Rig just for your company! We provide custom rig configuration, graphics, and atmosphere that you

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Kid Rock And Harley-Davidson Launch First-Of-Its-Kind Collaboration During 110th Anniversary Year

In its most thrilling and globally epic anniversary celebration to date, Harley-Davidson today announced an exclusive partnership with legendary musician and ‘American Badass’ Kid Rock, including a Saturday night performance for the company’s 110th Anniversary celebration in Milwaukee over this Labor Day weekend. The first-of-its-kind partnership brings together two legendary American rebels and names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicks off Feb. 2, 2013, in Kansas City. Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the Rebel Soul tour. The tour sponsorship is just one aspect of the overarching relationship, which will extend from concerts to retail promotions. The final stop on the tour is Saturday, Aug. 31, 2013, when Kid Rock rolls into Milwaukee, Harley-Davidson’s hometown, to party with thousands of his fellow riders. Kid Rock will play a ticketed show at the Marcus Amphitheater, which is located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds). Fans who purchase 110th Anniversary ticket packages – currently available at www.ticketmaster.com – will have an opportunity to purchase tickets for Kid Rock’s 110th Anniversary performance before they go on public sale later this spring.  Kid Rock is one of three headliners Harley-Davidson plans to announce for the 110th Anniversary Celebration in Milwaukee – the other entertainment will be announced later this spring. “What’s not to love about Harley?” said Kid Rock. “They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years no one has done a better job of representing America – there is NOTHING that screams America like Harley-Davidson.” A unique element of the partnership is an exclusive line of limited-edition, co-branded Rebel Soul merchandise featuring a line coined

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You Have 27 Minutes? Check Out This Indian Motorcycle Q&A

Filmed at the 2013 Progressive International Motorcycle Show in New York City, the "Indian Motorcycle Summit" press conference featured celebrity panelist Mike Wolfe and top executives from Indian Motorcycle including Steve Menneto, Gary Gray and designer Michael Song. Panelists discussed everything from Mike's favorite picks to the company's exciting plans for the upcoming launch of the all-new Indian Motorcycle – one of the most anticipated and historic events in motorcycling history.

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Motorcycle Makers Tune Up For New Riders

Like the auto business, the two-wheeled category, in recent years, has been putting an emphasis on less expensive machines with smaller-engine displacement, but that share some features with their bigger, more powerful brethren.   And like autos, the point is to give non-riders a less expensive gateway to the brand, and create life-long loyal customers in the process. Ideally they will be loyal and move up the ladder to more advanced bikes. Just like cars. That was certainly evident at this year’s New York International Motorcycle show this month.  Ty van Hooydonk, director of communications for the Motorcycle Industry Council, says the demand is there. "It does present a value: you can save thousands [of dollars] going from four wheels to two by lowering maintenance and insurance costs while boosting mileage – up to 75 mpg in some cases. So we are seeing a lot of two-car families going to one, plus a motorcycle or scooter."  Continue reading

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