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Announcing The Legends Ride In Sturgis

By June 17, 2014General Posts

The Sturgis Buffalo Chip®’s signature Legends Ride® is poised to host a record number of riders and raise more charitable funds than ever before on Monday, Aug. 4. The annual event draws in some of the biggest names in television, film, music and motorcycling, along with hundreds of riders from around the globe; and the 2014 roster of celebrity guests is shaping up to be one of the most spectacular to date. The Buffalo Chip organized the Legends Ride in 2008 to bring riders together to raise funds for local charities including Black Hills Special Olympics and the Sturgis Motorcycle Museum & Hall of Fame. In its six consecutive successful years, the ride has raised more than $325,000 for worthy Black Hills charities.

2013 Legends Ride Group Photo sm

“The Legends Ride is an opportunity to meet the Rally’s biggest celebrities,” said Rod Woodruff, Sturgis Buffalo Chip CEO. “It gives riders the chance to give back to Black Hills charities, ride with the stars through some of the world’s most breathtaking scenery, bid on a magnificent custom bike and enjoy world-class entertainment.”

Riders gather on Deadwood’s Main Street beginning at 11 a.m. on Aug. 4 to check in, meet the celebrities and check out the bikes. The 2014 Buffalo Chip Student Build Challenge™ bike will be auctioned in support of the Legends Ride in front of Deadwood’s Historic Franklin Hotel. The motorcycle is a fully customized 2014 Harley-Davidson® Street Glide built by Sturgis Brown High School stu2014 Legends Ride Logodents under the instruction of industry veterans. Students worked side-by-side with the experts and learned state-of-art techniques while creating this beautiful, custom, 155 H.P. bagger. They entered the bike into the renowned Donnie Smith Bike Show in St. Paul, MN, where it took first place in the High School Build Open Class. It also won first place in the Full Custom Bagger Division at the Black Hills Motorcycle Show.


Celebrities so far confirmed for the 2014 Legends Ride include: Frank Fritz of History Channel’s “American Pickers”; R. Lee Ermey, film star and Golden Globe Award Nominee; Kristy Swanson, actress; Arlen, Cory and Zach Ness of Arlen Ness Enterprises; Lloyd Eisler, Olympic bronze medalist and the 1993 World Champion skater;  Joe Sylvester, TORC (The Off Road Championship) Pro Light Racer; Mark Kvamme, TORC (The Off Road Championship) Pro 4 Racer; Honky Tonk Man, professional WWE wrestling icon

The ride departs from Deadwood’s Main Street at 2:30 p.m. and leads participants through the most scenic areas of the fabled Black Hills. The ride culminates at the Buffalo Chip with a private catered reception and pre-concert party. A $150 donation is required from all riders, 100 percent of which benefit the two charities. Sponsors graciously provide riders general admission to Monday’s concerts by Zac Brown Band, John Mayall and The 4onthefloor, in addition to a Legends Ride souvenir gift pack and miles of the Rally’s best memories.

The Buffalo Chip’s Legends Ride has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network, Funny or Die and the Travel Channel as well as countless print, online and newspaper articles.

For more information or to purchase tickets call 605-347-9000 or visit