Sturgis is a major endeavor each year. It’s the epicenter of the custom motorcycle industry. Hell, the Chip held five custom bike shows, five concerts, two wet t-shirt contests, an industry party, and Michael Lichter’s stellar art exhibit and bike show, plus a helluva lot more. That’s just scratching the surface. New camp facilities pop up every year and this was no different with the latest Elk Ridge facility and a very together travel center.