Does Harley-Davidson Really Want In on Ducati?

Harley-Davidson apparently learned nothing from its failed purchase of MV Augusta in 2005. Having gone down the road of buying a foreign sports-bike maker once before — and quickly turning tail and abandoning the venture — rumors persist that Harley is interested in making a bid for Ducati.

Although it’s hard to believe the American motorcycle king would want to make the same mistake again, let’s look at what it could possibly gain — and lose — if it goes through with an offer.

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